Who said answering questions is boring? Played the fun test game and fell in love instantly!
"Test your XX genes", "Test your marriage index", "Test who was your previous life"
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I think everyone has played test games with this type of title. In fact, many people are very confused. This type of test game has no technical content at all, the gameplay is very simple, and the answers are also very ridiculous. Why are they so popular? No matter how simple it is, some people will become addicted to it. In fact, playing fun test games is just for this gimmick. Generally speaking, the results of this kind of test are interesting and positive content. By taking screenshots of these answers and sending them to your circle of friends, you can fully enjoy the praise and praise of others. Envy is also a manifestation of the desire for self-expression.
Fun test answering games are mostly used in personality tests, psychological tests or other interesting test games. They are mainly played by young people, especially female players who are interested in testing personality, psychology and marriage. These are completely irresistible. If your brand happens to be targeting these user groups, you can use the fun test H5 plug-in. The following is an introduction to the relevant details of Renren Show Fun Test H5. If you are interested, hurry up and find out!
Renrenxiu H5 page creation tool – fun test H5
1. Renren Show H5: Fun Test H5-Function Introduction
Fun test answering games are mostly used in various types of personality tests, psychological tests, fate tests and other entertainment-oriented test games. They are an entertainment answering method that is very popular among young people and female players.
In the fun test, players will choose a certain question or scenario. Depending on the choice, different new questions or scenarios will appear. As the player gradually makes more choices, it eventually leads to a player-specific conclusion or ending.
On various game websites and testing websites, fun test questions are common and very popular among players. Because of their interesting gameplay and diverse endings, fun tests have unique advantages in attracting fans and promoting activity.
2. Renren Show H5: Fun Test H5-Service Advantages
Excel upload, one-click production, simpler logic
The production of h5 for fun tests requires a lot of jump logic. For some more complex test questions, if the production method of ordinary page jumps is used, the designer himself will be confused before the work is completed. Renrenxiu uses the Excel document upload function to avoid a lot of complex logic when designing pages. As long as the copywriting passes the test, you can create an excellent test case.
Provide picture titles to deepen the scene and make the production more interesting
Fun test questions are a game method that produces different results based on the choices made by players in different scenarios. The questions usually have a strong scene color, and simple text production cannot meet the needs of refined scene production. Renrenxiu provides the function of creating picture topics by combining pictures and text. Make the test scenarios more specific and the questions more interesting.
Up to 6 options, 8 endings, and more diverse questions
The fun of fun test questions comes from a variety of choices and endings. When players reach similar or different endings, they will actively share, forward, and compare the endings with their friends. Each question in Renren's show provides 6 different options, and as many as 8 different endings. It fully guarantees the personality chosen by each person and can perfectly match the vast majority of existing test questions.
3. Renren Show H5: Fun Test H5-Application Scenarios
If you are deeply involved in the entertainment industry
Entertainment information bloggers, entertainment public account operators, and funny self-media need to create interesting and fun tests to enrich the content. Then, you can use the fun test function in the answer section to create interesting test questions such as "Test your character"; "Test which star you most resemble"; "How should you survive on a desert island?" To your fans.
If you are an operator of public accounts related to love, horoscopes, personality, and psychology
Need to attract more fans and promote fan activity. Then, you can use the fun test function to create interesting test questions such as "What kind of potential personality do you have?"; "Explore your heart from your favorite time"; "How long will it take for your love to come?" and deploy them to No public.
If you want to hold a fan gathering event, most of your target fans will be young women.
Then, you can use the fun test function to create fun tests such as "What kind of Prince Charming do you think?"; "Who is the key person in your treatment of psychological trauma"; "How much is your conspiracy index?" topic, seize the characteristics of young women, and produce fission communication.
Little easter egg: Why can’t I write copy even though I’ve learned rhetoric?Try these 9 ways of thinking
The first style: Fire Tree Silver Style: Divergence – Association – Conflict
Not knowing where to start when writing copy is a problem that every copywriter has encountered. How do I solve the problem of "brain jam"? Usually, creation is based on the logic of diverging from a neutral word – finding N number of associated words – and selecting conflicting words from them.
Fix a neutral word related to the topic, and then write a series of words or sentences to describe it, and then find two or three opposite/unifying sentences and connect them together to form a complete copy.
Diverging from a core topic word, forming many N sentences that explain this topic word, and then connecting the closely related sentences among them. This is the divergence-connection-conflict thinking model.
The second form: Eightfold Treasure Function: Dream within a dream·set within a set
There is a famous ancient Buddhist temple in Brother Tailang's hometown – Famen Temple. That year, a bolt of lightning split open the Famen Tower, and the underground palace under the Famen Tower, which had been sealed in dust for hundreds of years, was revealed to the light. A treasure that is famous both at home and abroad was unearthed: the bone relic of the Buddha of Master Xuanzang.
At that time, the relics were packed in an eight-fold treasure letter. A large box was opened to reveal a large box. The large box contained a slightly larger box, and then a small box. A total of eight boxes were opened in a row, and the true appearance of the Buddha's bone relics was revealed.
This is just like the movie Inception, a drama within a drama, a dream within a dream, a set within a set. When we write copy, we also often use this way of thinking, using different sentences to connect with each other to form a sense of super space in the copy. This is just like the "push and pan" of the camera during movie shooting. The connotation of the copy is created through the staggered, unified or parallel forms.
Take for example the poem "Relatives" by Lei Pingyang, a contemporary poet I like. He uses the contraction of text space to express his love for his hometown.
Before writing copy, first have a logical framework in mind, write down the sentence you want to express the most, and then use parallelism, repetition, thimbles, overlapping words, etc. to fill in the content to form a complete content space for the copy.
The third formula: Pythagorean theorem formula: I just like to go around in circles
The Pythagorean Theorem perfectly explains the principle that "a straight line between two points on the same plane is the shortest." However, directness has direct benefits, and detours have magical effects. What I want to share is the “circle and circle” way of thinking about copywriting.
Suppose we want to express the sentence "I like you". Good copywriting will not say it so straightforwardly, but use an object to express it: "I like the cherry blossoms under Mount Fuji. The way you blush looks like it."
With the help of a "metaphor" and redefinition, the original blunt expression can be upgraded into a more beautiful and spiritual copywriting content.
The logic of "circling" copywriting thinking is that usually in order to express a key phrase, other objects are used to express it. Don't go straight on the straight road, but go in circles.
The fourth formula: negative negative is formal: negation of negation
Negation of negation. Use negative sentences to stimulate the audience's senses, make them focus all their attention on the title of the copy, arouse curiosity, and then continue the narrative to deliver the corresponding content.
Using reverse thinking, negate the opening paragraph, use a series of ironies in it, and speak the truth in reverse, which plays a prominent role.
Human beings are born with the psychology of seeking advantages and avoiding disadvantages, and have a built-in fear of certain dangerous things. Therefore, words such as "fear", "fear", "danger" and "loss" will naturally produce alertness and attention, so that you will consciously fall into the text trap you have set.
This kind of thinking logic at the beginning of irony is a model of reverse thinking. Generally speaking, copywriting targets people's "fear of losing" psychology and deliberately strengthens the anxiety about something, thereby arousing more resonance.
The writing logic is to establish negative words first. For example, start with words such as "I don't dare", "I don't want to", "I don't want", "You don't have to", "Don't do this", "Forbidden", "Stop", etc., add values in the middle, and then reverse the logic and introduce the core of brand communication.
This method is much more effective than straightforward copywriting. And it greatly stimulates the audience's attention, stimulates the public's desire to watch, and leaves a deep memory of the copywriting.
The Fifth Style: Chu-He-Han Boundary Style: Confrontation and Conflict
We often say that "people are a complex of contradictions." Because people are always struggling between good and bad, good and evil, quantity, high and low, high and low, rich and poor, which is very similar to the idea of "one yin and one yang is the way" conveyed in the "Book of Changes". Therefore, confrontation and conflict are the natural temperament and endowment of the human heart. For this reason, Madman Ye Maozhong wrote a book called "Conflict" specifically for this purpose.
A lot of copywriting just keeps amplifying various conflicts. The writing method is also relatively simple, directly using opposite words to amplify the dilemma, ultimately stimulating the audience's desire to consume and solving the contradictions in the copywriting.
For example, the copywriting of Quanlian Economic Aesthetics – "The budget is limited, but the imagination of beauty is always unlimited." Presenting limited and infinite scenarios naturally encourages the audience to satisfy their own imagination of beauty through consumption.
Type Six: Classic Adaptation: I seem to have heard this sentence somewhere before
Hua & Hua's brand marketing principles often mention a thinking logic of "cultural matrix – brand parasitism – super symbol", which is to find familiar sentences in the collective subconscious of human beings, parasitize the brand here, and then form "clear at a glance, The super symbol of “like it at first sight, spread like wildfire” allows consumers to accept the brand’s voice unconsciously.
Putting this kind of thinking in copywriting is actually this logic: find sentences that are familiar to the public–weave them into brand information or copywriting content–to generate new copywriting for dissemination. Commonly known as "new wine in old bottles".
Type 7: Scattered interview style: chatting with different people
If one day you are in a particularly bad state and you have exhausted all the above methods and still cannot write a decent copy, my method is: find a different person to chat with. Whether it is colleagues, friends, or clients, in the process of chatting with different people, you will be given some surprising insights and discoveries from time to time.
Once people fall into their own thinking trap, it is sometimes difficult to escape. Chatting with different people and asking them to talk about their understanding of a certain brand or product will bring more perspectives and surprises from time to time.
Sometimes, you just need to ask a question and get different answers from different people to form a complete set of copy.
Type 8: Clever use of formulas: The copywriting is not enough, so graphics are needed to make it up
Next, let’s talk about the eighth way of thinking. Different from the previous ones, this type of copywriting has given up on being true at the literal level, but has risen to the level of creative forms.
Sometimes, through the innovation of certain mathematical symbols and creative layout forms, the entire set of copywriting can also exude a different charm. For example, visual symbols such as addition, subtraction, multiplication and division, exclamation points, greetings, etc. that we often encounter can all be used in copywriting creation, thereby presenting a unique and novel sensory experience for the audience.
Type 9: Words in succession: the worst thing is homophones
Finally, return to rhetoric, think about the logic with the simplest and most direct copywriting, and use homophones to make up a copywriting that seems to be very rhythmic, but actually has no insight.
This method goes back to the rhetoric-only copywriting method that I was opposed to at the beginning. Therefore, it is not recommended for daily use, unless you meet a client who is particularly interested in rhythm. You can use this method to efficiently produce half a sentence of copy and get the job done.
PS: We should abandon this professional attitude. But it can be used occasionally.
The reason why everyone likes the marketing method of answering questions and tests naturally has its reason. Question-answering test activities can satisfy users' desire for self-expression. Using some interesting, positive, positive, and charming test content can attract young people to join in. Come to Renrenxiu H5 page production platform, you can easily use the fun test H5 plug-in to complete a question-and-answer test marketing campaign!
