Innovation – Xổ Số Miền Bắc

In January 2014, Zhang Ruimin clearly stated: In the future Haier, products without the best user experience throughout the entire process should not be produced, and transactions without valuable interactive platforms should not exist. The so-called value interaction platform refers to an online business that, in an environment where it interacts with users, finds users’ needs based on their usage data and feedback, generates ideas, and then improves production design and carries out product innovation. Zhou Yunjie believes that enterprises should be turned into user interaction platforms, users should participate in the design of products, and users should be included in the production chain.

What Haier wants to build is an "open platform for user value interaction that integrates virtual and real things." Taking advantage of the Internet of Things, hardware, software and intelligence are turned into interactive network devices, providing smart home solutions and turning them into an ecological chain and network chain. Utilizing big data to interact with users, the Internet of Things combined with the Internet of Vehicles conforms to the trend of user experience and user-driven times, and is user-centered to become a platform for users' "self-interaction".

Haier builds an open and innovative platform

The open innovation platform is a platform for Haier to interact with global partners about their innovation needs and seek excellent solutions. By sharing knowledge and resources with global partners, and establishing personal circles in professional fields, Haier creates a global innovation and interaction community. On the Haier Open Innovation Platform, your ideas and ideas will have the opportunity to work with innovators, engineers, and geek consumers around the world to change lives and the world, and jointly create a beautiful smart life.

Carefully analyze Haier's smart home products, Haier Star Box, Air Cube, compressor-free wine cabinet, etc., and they are all products of open innovation. For example, Haier Air Cube is the world's first smart air product that can be combined in a modular manner. It realizes the free combination of humidification, dehumidification, purification, aromatherapy and other modules, bringing a customizable and exclusive "air circle" to each family. ". The most special thing about the Air Cube is that it is an intelligent product successfully developed by Haier based on the concept of open innovation.

The Air Rubik's Cube is not a product planned and developed by the company in the laboratory based on its own capabilities, but based on Haier's open innovation platform, a team of 128 internal and external experts and scholars from 8 countries spent 6 months working with more than 980 people around the world. The interactive opinions of thousands of different types of users, using big data analysis, finally screened out 122 specific product pain point needs that 810,000 "fans" are most concerned about, which became the original intention of the development of the core functions of the Air Rubik's Cube.

In the Internet era, Haier's philosophy is that "the world is our R&D center". The R&D process involves both users and global innovators. Based on this, the Haier Open Innovation Platform was officially launched in October 2013 and was revised and upgraded in June 2014. The newly added Haier Life Creative Community will also become an online interactive platform for users to participate in the entire process of R&D and design.

Haier's open innovation platform follows the concepts of openness, cooperation, innovation and sharing, integrates the world's first-class resources, wisdom and excellent ideas, cooperates with global R&D institutions and individuals, and provides platform users with cutting-edge scientific and technological information and value-for-money innovative solutions, ultimately achieving The interests of all relevant parties are maximized, and all resource providers and technology demanders on the platform work together for mutual benefit. By the beginning of 2015, more than 200 technical cooperation cases had been successfully concluded on Haier’s open innovation platform.

It is worth mentioning that Haier believes that future competition will turn into a cooperative relationship, and the value of the platform is much higher than this level. The ultimate value of the platform lies in users and user data. In today's era of big data, knowing what users are thinking and doing is the greatest value.

Cover news reporter Wang Hui

From the "Silicon Valley Phenomenon" to the "Silicon Valley Miracle", for decades, Silicon Valley, a small land located in northern California, has continued to lead the world's technological innovation trends. Who created Silicon Valley? Who has shaped American technological innovation? The book "The Silicon Valley Code: How Technological Innovation Reshaped America" answers these questions for readers and tells the real behind-the-scenes stories about Silicon Valley. The book was recently published by CITIC Publishing Group.

The story of Silicon Valley is a 70-year epic. It tells the story of how a small, verdant valley created a business legend, and how the people there resisted the rumors that "Silicon Valley is dead" time and time again and continued to promote technological innovation, making many places in the world try to copy but were unable to reproduce their success. .

The Story of Silicon Valley is an exciting brief history of 70 years of technological innovation in Silicon Valley. The author uses 4 acts to divide the 4 stages of development: from the early "Brain Army" to the small town technological elite, from the business empire of the genius boy to everyone's expansion towards the endless scientific frontier, showing how scientific and technological innovation will evolve under the tide of the times. The government reaches the individual.

The story of Silicon Valley is also a revelation of technological innovation, revealing the core experience of American technological innovation. Silicon Valley innovation is a technological revolution in which everyone participates, continuing the United States' spirit of expanding its frontiers. Countless ordinary people in Silicon Valley, they are professors from famous universities, engineers, middle school teachers and students, female programmers, venture capitalists, designers, marketing geniuses… Together they have created the legend of making wealth through technology in Silicon Valley, and shaped the technology ecosystem and innovation of Silicon Valley. model, business culture, social concepts, etc.

The book "Silicon Valley Code: How Technological Innovation Reshapes America" was shortlisted for the "Lucas Award" for non-fiction writing, nominated for the "Gallery Light Business Book Award", and was selected as one of the best books of the year by the Financial Times and Publishers Weekly. "New York Magazine" called this book a good read about technological innovation in Silicon Valley.

Tan Feng, a Silicon Valley research expert and former director of the Silicon Valley Liaison Office of the Zhongguancun National Independent Innovation Demonstration Zone, believes that the book aims to decode the core secrets of Silicon Valley's technological innovation. In the context of the current new round of technological competition, readers who are concerned about technological innovation and entrepreneurship can read This book provides a deeper understanding of Silicon Valley and the Silicon Valley model.

Wu Chen, executive editor of The Economist Business Review, said that the development history of Silicon Valley is the continuation and derivative of the American spirit of border expansion. First of all, Silicon Valley is at the end of the United States' westward expansion; secondly, its development is a progression from the tangible economy to the intangible economy (from chips to the Internet); thirdly, it represents the government, university research institutions, entrepreneurs and venture capital The joint efforts have created a new ecosystem of innovation and entrepreneurship, and its ability to "attract money", attract talents and create wealth is comparable to Wall Street on the east coast of the United States.

(Pictures for this article are provided by the publisher)

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Haier Internet Of Things: Incorporating Value Interactive Users Into The Production Chain

New Bookshelf | "Silicon Valley Code": A Brief History Of 70 Years Of Technological Innovation In A Small Place