Since the concept of IP was detonated in 2015, various industries related to pan-entertainment have begun a crazy IP enclosure movement. The competition for various types of IP such as literature, film and television, animation, etc. has entered a white-hot state. It has become common news that the licensing fee for a film, television or literary IP can easily exceed tens of millions. "IP fever" has not only become a phenomenon, but also a development trend of the Internet industry and even the entire pan-entertainment industry.
Just recently, the internal data of Orange Light Games, an online game publishing and sharing platform, was exposed for the first time. The emergence of its massive original text game products and content has attracted much attention. In the current environment where popular IP resources are difficult to meet the needs of the industry and users, Chengguang Game Platform may be able to contribute a new IP resource library to the pan-entertainment market that is striving to explore new IP types and resources.
Orange Light Games internal data exposed for the first time
The internal data recently exposed by Orange Light Games may be able to attract the attention of a large number of practitioners in the entertainment industry: As of now, Orange Light has an author group of more than 1 million people, of which more than 20,000 people have reviewed their games; more than 500 people They are high-quality signed authors; in 2015, nearly 30 authors became full-time Orange Light authors. According to Chengguang's incomplete statistics, the number of Chengguang game projects that have been established is nearly 4 million; the number of works released by users has exceeded 500,000; and the number of registered IDs on the website has exceeded 25 million.
At the product level, Orange Light Games mainly provides users with Orange Light word game production tools. This is a simple and easy-to-use game creation tool. Its basic function is to create ordinary word games. However, categories are distinguished based on the user's ability to use them. High-end users who are proficient in tools can produce more diverse content. For example, in terms of traditional game types, most authors of Orange Light games prefer to make AVG (text adventure), (girl game) and female-oriented games.
At the operational level, Chengguang Games’ operating model is a typical UGC model (user-generated content). As an online game production, publishing and sharing platform, its core business mainly includes three parts. Firstly, it provides authors with a full set of Chengguang word game production tools; secondly, it provides authors with one-click service of publishing products to Chengguang’s own platform; thirdly, it provides developers with a set of tools during the production and publishing process. Series support services.
UGC model is the key to Orange Light’s success
As an online text game release and sharing platform, Orange Light undoubtedly has a dominant position in the blue ocean market of IP development. In less than 3 years since the official launch of Chengguang word game production tool in June 2013, the achievements of Chengguang game platform in terms of user scale and content output are amazing.
What is the reason that enables word games, a market segment developed in IP, to produce such a large-scale product and accumulate tens of millions of registered users? In the author’s opinion, the core of the answer lies in the Orange Light Game Platform. UGC mode.
Orange Light Game is different from most mobile development platforms we are familiar with. Its user structure is very similar to users of novels and animations. The characteristics of word games themselves determine their production process and product nature, which are obviously different from ordinary mobile games. Word games first start with plot, story or creativity, and have natural advantages in plot or game background. What Chengguang Game Platform does is to use its word game production tools to make all kinds of interesting stories imagined by ordinary users into word games to meet the needs of story concreteness. From words or even ideas to dynamic games, products that combine text and sound effects, the cost is extremely low compared to film and television and animation works, and there is almost no threshold.
Word games may be a more advanced form of IP than novels
If compared horizontally, the user-generated content model of Orange Light Games should be more similar to novel content platforms such as Qidian Literature. The authors of Orange Light Games are just like the novel writers of Qidian Literature. Their UGC model is similar to that of authors contracted by Qidian to upload and update their novels. The final finished game is just like a completed online novel. The difference is that novels are text content, while Orange Light games are text game content with user interactive experience and a more vivid form.
Thanks to the ease of use of the Orange Light word game production tool and its ultra-low entry threshold, it can attract all kinds of people to participate in the production of Orange Light word games. This is the biggest reason why it has more than 1 million author groups, 500,000 published works, and more than 25 million registered users. For example, the original novel writers can use the Orange Light game platform to realize the game embodiment of the original works on the one hand, and on the other hand can create updated literary works with interactive experience; for example, art designers can use a large number of games at work to Creative materials can be integrated together to create various word games with laugh points; for example, public relations practitioners can even use the content of word games to create word games with marketing advertising effects.
As we all know, online novels have become one of the largest IP resources in the pan-entertainment industry. Then text game content that is more interactive and game-like than the novel itself undoubtedly has great potential to become an IP. Moreover, the production method of Chengguang Game itself is not to use existing IP for development and production, but to create IP and extend it to different content forms and more fields. The high-quality IP it produces has more vitality.
Orange Light may become an IP development platform with universal participation
According to incomplete statistics within Orange Light, there are more than 20 works with IP value on the Orange Light game platform as of 2015. After three years of rapid development, this IP resource library has been able to contribute a large number of original IP to the mobile market.
However, the greatest value of Chengguang Games is not just as simple as exporting new IP content to the industry, but its ability to produce IP content on a large scale.
On the one hand, as mentioned above, because Orange Light word game production tools are simple and easy to use, there are basically no restrictions on entry barriers. Therefore, almost all netizens can participate in Orange Light game production. Any ordinary user can present the story they originally imagined in their mind in an intuitive and interesting form such as word games. The number of people it can cover is far larger than that of literature, animation, film and television and other IP camps.
On the other hand, Orange Light Games currently has more than 25 million registered users, a large number of whom are not product authors, but gamers or content readers. High-quality word game works have strong IP influence on the platform. The number of users that can be converted by using the excellent works on the platform is considerable. For a large number of companies that are in urgent need of new IP, especially game manufacturers, the IP conversion value of excellent works on the Chengguang game platform is far higher than that of general types of IP.
In fact, Orange Light Game Platform has already achieved profitability in more than a year since its launch. Orange Light’s dividends to authors in the first quarter of 2015 were more than four times that of the same quarter in 2014. Orange Light has been trying to commercialize it for a long time. From the initial resistance of players to the fact that most players now admit that the author's works have paid value, the platform and the authors have made great efforts during this period. At present, it has changed from paying for a single chapter to charging for asynchronous serialization, props, etc., and the charging model has become more and more diverse. The success of commercial exploration has given the platform a steady stream of motivation to produce IP on a large scale.
Extensive user coverage, a large number of registered users, and profitability are the driving force for more people to participate in IP creation. All of this gives Orange Light Games the potential to spur the emergence of a grand event for everyone to participate in IP creation. Orange Light Games undoubtedly has the best chance to become an IP development platform with universal participation.
Orange Light Games is more than just contributing IP content
It is true that exporting high-value IP content to various industries on a large scale is undoubtedly the most important task and business of Orange Light Game Platform in the future. However, its contribution may go far beyond the output of IP content. In the author’s opinion, the game production mechanism of Orange Light Game Platform may play a considerable role in promoting domestic independent game development. In addition, its IP content will not only benefit the gaming industry, but will also feed back industries such as film and television, literature and even animation.
The game production model of Orange Light Games itself is highly similar to the development of independent games. At present, the Orange Light game development platform itself has a large number of fresh and interesting games, with novel plots, and very creative gameplay such as secret revelation and suspense. Thanks to the maturity of Chengguang game training services and the assistance and support of professional developers from these high-quality products, the chances of producing a wide variety of high-quality independent games will be greater. This will undoubtedly have a great promotion and demonstration effect for the domestic independent game market that is still in the development stage.
In addition, according to the news disclosed by Orange Light: The TV series "Counterattack Star Shine" of Orange Light Games is expected to be launched in 2016; the online drama "The Lustful Girl" has entered the preparation stage and is expected to be released in January next year. The physical book game "Marriage Tribulation" once ranked second on the best-selling list of new books on Dangdang. At the same time, the word game books of the same name for "Cry of Immortals" and "Counterattack" will also be released.
It is not difficult to see from this that the IP content of Chengguang Games is not limited to its contribution to the mobile game market. At the same time, it can also become IP for pan-entertainment industries such as film and television, literature, and animation. High-quality IP content will feed back into more areas. This will be an opportunity for Orange Light Games to maximize its value as a national IP creation platform.
The rise of a national IP creation platform, in the era of booming Internet +, what will it eventually become? In the author's opinion, it will first become a huge IP resource library, and then, it may become an IP itself !