In recent years, as a "vane" for corporate sustainable development, ESG has received much attention among Chinese companies. In particular, listed companies, which are the pillars and fundamentals of the national economy, actively implement ESG concepts. Relevant regulatory authorities, investment institutions, etc. have also stepped up their efforts to promote the development of ESG and promote high-quality economic development.
On September 30, the "Third Xuanzang Road Culture and Philanthropy Forum – Charity Power and ESG Practice" event was successfully held in Dunhuang. Many well-known domestic experts, scholars, business representatives and representatives of social organizations attended this forum to discuss new ideas for Chinese companies to implement ESG development concepts in the new era.
Wang Yuyun, Senior Vice President and Chief Spokesperson of Perfect World () and Chairman of Perfect World Education, attended the roundtable forum "Sustainable Life Brought by Circular Economy Driven by ESG" and stated that we actively practice ESG concepts and promote internal circular economy models. transformation and integrate it into the company's operations and management. This is not only an important driving force for establishing a good brand image of enterprises, but also an important driving force for promoting sustainable development of enterprises and high-quality economic development.
Wang Yuyun believes that the ESG concept embodies the organic integration of corporate governance development with environmental protection and social responsibility, and reflects the company's sustainable development capabilities and social contribution. At the same time, it can also encourage enterprises to implement the concepts of green development and innovative development, encourage enterprises to adopt energy-saving and environmentally friendly technologies, and participate in building a resource-saving and environment-friendly society.
Exploring the development model of circular economy and promoting the development of ESG are highly consistent with the national "double carbon" goal. In the national "14th Five-Year Plan" and "2035 Vision Goals", "carbon peak" and "carbon neutrality" are clearly mentioned. Contents such as "and" and "Promoting the Transformation of Energy Structure" are greatly beneficial to the development of ESG. As an enterprise that has been recognized as one of the “Top 30 National Cultural Enterprises” 12 times, Perfect World actively carries out relevant practices, promotes the transformation of linear economic model to circular economic model, and explores new models to promote high-level development of ESG through circular economy.
On the one hand, Perfect World Holdings Group actively promotes the migration of servers to the cloud to reduce carbon emissions, builds efficient computer rooms to reduce energy consumption, conducts green and low-carbon operations, organizes and carries out various environmental protection activities, and implements ESG concepts with practical actions. By cooperating with the Chenghua District Government of Chengdu, the old factory building was transformed into an innovative digital cultural and creative industrial park, and resource recycling and environmental protection concepts were actively implemented during the construction, such as linking eaves accumulation and air-conditioning drainage to the park lawn, Circular watering of tree areas, etc., integrates traditional old factory buildings with modern design to achieve recycling of resources. In the first half of this year, the park's enterprises achieved an output value of 170 million yuan, with an occupancy rate of 100%, achieving a double increase in economic value and social value.
On the other hand, Perfect World Holdings Group continues to explore and embed ESG concepts into its products with the help of its business lines and products. For example, concepts such as environmental protection and circular economy models are conveyed in film and television works such as "The Taste of Warmth"; through game products, cooperation with Peking Opera, Suzhou Embroidery, Longquan Swords and other intangible cultural heritage, the inheritance is passed on to the world in a way that is more acceptable to young people. and promote the excellent traditional Chinese culture; Gubao Longji, a virtual anchor under e-sports, will officially serve as the "Shanghai Anti-Fraud Center Propaganda Officer" in 2022, actively participating in social welfare undertakings in a young and inter-dimensional way.
In order to promote the effective implementation of the company's ESG practices, enhance internal ESG awareness, and improve the level of responsibility fulfillment, Perfect World established an ESG Promotion Committee in 2018. The company's CEO serves as the general guide of the committee, and senior business executives serve as committee members to promote ESG from an organizational structure. Systematization of management.
In addition, in the daily life of the company, Perfect World Holdings Group develops employees' awareness of environmental protection and ecological diversity by carrying out and organizing activities, conveys the concept of green, carpet, and sustainability, and advocates a circular economy model. Starting from ourselves, we encourage all people to participate in it to better promote the development of ESG.
"The improvement of the domestic ESG system requires continuous efforts. It not only relies on enterprises, but also requires the joint efforts of governments, associations, society and other stakeholders. We must pay attention to the role of practicing ESG concepts in economic growth and promote internal circulation within enterprises. Only the transformation of the economic model can greatly promote the high-quality development of our country's economy." Wang Yuyun said.
It is reported that Perfect World’s efforts in promoting ESG development have also been recognized by all sectors of society. In terms of MSCI ESG rating, Perfect World has jumped two levels to BBB level for two consecutive years. In the Shenzhen Stock Exchange's national securities ESG rating system, Perfect World was awarded the best score of "AAA". In 2022, Perfect World won the "Ram Charan Management Practice Corporate ESG Practice Award", and the case was selected into the Chinese version of the Harvard Business Review case library.