On November 11, 2021, I recently read posts on Shenyu and found that water friends are really disappointed with Blizzard. Why is the once "Blizzard product must be a high-quality product" no longer popular? Many water friends can’t help but ask, “Why is Blizzard becoming more and more rubbish?” and “Why is Blizzard stepping down from the altar?” Let’s explore it together with Divine Words:
"1" Once produced by Blizzard, it must be a high-quality product!
Shenyu came into contact with computers around 2000. At that time, Blizzard games were much older and basically occupied Internet cafes and personal computers. Warcraft, StarCraft, and Diablo were all the most fun games at the time. Maybe it was because there were relatively few game manufacturers at the time. , PC penetration rate is not high, and it is ranked No. 1 by Blizzard in terms of stand-alone games.
"2" Blizzard's No.1 single-player game at the time, and then opened up online games
First of all, it must be World of Warcraft, which was released around 2005. It was also popular all over the world at that time. To put it bluntly, it was the online game version of Diablo, and then the picture quality was improved, and the mission system and character images were very close to Warcraft 3. It was also very popular at the time. It seemed like the card cost 30 yuan and 200 hours. However, many equipments were picked up and bound. The studios could only sell some gold coins, and the business opportunities were not outstanding. Blizzard's characteristic was that it prevented others from making money and locked the stand-alone game.
"3" In 2010, Blizzard released another "StarCraft 2"
At that time, StarCraft 1 was only played in Korea, and there were a lot of competitions. The famous one seemed to be called The Leader, and it was broadcast on PLU TV station for a long time. As a result, StarCraft 2 was not popular when it came out. It requires money to activate. If I remember correctly, it can be played for free. Play, but the picture quality of this thing is really good, but the difficulty of operation is obviously not suitable for newcomers. This game became popular not long after its debut, and Blizzard was once questioned!
"4" In 2016, Blizzard released another "Overwatch"
It was just released at that time. This game is really top-notch. It is an FPS with hero skills. It is very enjoyable. It is the best fortress in the game. Divine Word is my favorite fortress. Genji is very handsome, but the operation difficulty is too high. This game has been popular for half a year. , it’s a pity that the stamina is not enough, FPS game plug-ins can’t stop it, the automatic aim of Soldier 76 is uncomfortable, 76 is all dead, Shenyu gave up this game directly, and the income is a bit low, you can’t upgrade and buy equipment, so you don’t get anything. Sorry, there are no interesting rankings. Is there any difference between team queuing and solo queuing? It's another cool thing directly. I feel that the game mode is a little bit inferior, and it was completely blown away by the battle royale mode that came out later.
"5" In 2015, Blizzard also released a "Heroes of the Storm"
At that time, LOL and DOTA2 were the two big brothers of MOBA games on the market. Blizzard had always looked down on Ice Frog, the author of Dota1's War3 map, but unexpectedly, it couldn't help but make a MOBA game. As a result, there was no equipment system, so it was just playing there. It's almost like a casual game, just cool again, not competitive at all.
"6" "Hearthstone" released in 2014 has always been Blizzard's most profitable online game.
Hey, I have been playing Divine Whisper since the open beta, and recently I have been doing a live broadcast of the Tavern War chess mode. There is nothing to say about this game. If it is not fun, Divine Whisper has no face to play. It is the top card game. For so many years, Blizzard has relied on Hearthstone. alive.
"7" In recent years, Blizzard has launched "World of Warcraft Classic Server"
Blizzard has found that it cannot subvert the market with new things. If nothing else, it will just make a high-definition remake of Warcraft 3, a high-definition remake of StarCraft, World of Warcraft Classic, and so on. Its innovation ability is basically gone, and its market competitiveness feels like it is no longer competitive except for Hearthstone. There is no one to fight.
"8" So the question is, why has Blizzard failed to do so in the past few years? Is the product no longer of high quality?
I feel like Blizzard is not incompetent as a company. Their artists have always been monsters from StarCraft, Warcraft, and World of Warcraft. Judging from the popularity of "Genshin Impact", it must be the two-dimensional cute girls that really make people money. Image, Blizzard seems to have completely failed in this regard. Originally, the hero image of "Overwatch" was very beautiful and was very popular at the time. However, it later became less popular and was blown away by "PlayerUnknown's Battlegrounds". I can only say that they are a bit behind the times and have not kept up with the times. Aesthetic!
"9" Finally, I have to mention that missing out on Dota is Blizzard's fault!
In 2011, DOTA became popular all over the world as a custom map for Warcraft 3. The two authors of DOTA, Ice Frog and Sheep Knife, were not included by Blizzard, which was a real missed opportunity.
Yang Dao went to Riot Games to develop LOL in 2011, directly occupying 90% of the MOBA market. This year, the Chinese team EDG won the championship in S11 2021. LOL is still the most profitable game in MOBA client games.
Before Ice Frog developed DOTA2, it had always planned to follow Blizzard of genuine War3. As a result, Blizzard seemed to have lost Ice Frog and missed out on the MOBA market of Dota. It was 2 years late before developing DOTA2. The market has long been occupied by LOL. If you want to seize it back, don't log in. Is it still difficult? So what about the TI10 bonus of $30 million? Still can't beat LOL.
In terms of mobile games, Blizzard currently seems to have only one Hearthstone, and MOBA mobile games are dominated by "Honor of Kings".
If Blizzard had incorporated these two authors back then, what would have happened to Riot (Tencent) and Valve in the MOBA market?
Still need to develop that Heroes of the Storm game that no one plays?
Will "Honor of Kings" be Tencent's most profitable game?