Today's mobile games either have exquisite 3D graphics or are games produced by major manufacturers in collaboration with popular IPs. If we go back to 10 years ago, many classic games with far less gorgeous graphics have accompanied our youth.

Most of today's mobile game players exist in games such as "Honor of Kings" and "Peace Elite", and early mobile games can be regarded as blooming and countless players are addicted to them, just like the previously mentioned "Plants vs. Zombies" or "Plants vs. Zombies" "Fruit Ninja" and "Subway Surfers", which still occupies the top position of mobile games, are both fond memories for players.

But there was a game that was also popular 10 years ago, and it was "Angry Birds." At that time, this game could be said to be the absolute king in the mobile game industry. This game was available on almost all mobile phones of men, women, and children. But why has the world-famous bird now faded out of players’ sight?

"Angry Birds" is a game produced by Rovio Studio, a Finnish studio. In 2009, the games developed by the studio failed one after another, and the studio was also facing bankruptcy crisis. All we could do was give it a try, and they really came back to life.

It happened to be rising at that time, and Rovio saw the opportunity to design "Angry Birds." Players couldn't put it down immediately after the game was launched. The cute characters, painting style and interesting gameplay instantly attracted countless children. Six months after its launch, "Angry Birds" became the number one paid download in the Apple Store, and now the game has been downloaded a terrifying 4 billion times.

The emergence of "Angry Birds" revived Rovio and brought it to the peak of its life, so the studio immediately looked for money and prepared to develop the sequel to "Angry Birds" "Angry Birds Seasonal Edition". The game was equally popular after its launch because it differed in that it updated different themes and levels according to different holidays.

After the success of the "Angry Birds" IP, Rovio began to want to turn the birds into representative animated characters. In just three years, Rovio has developed three different versions of the game, but the next move is even crazier.

In 2012, Rovio's ambitions were still growing. They launched the game on the console platform and signed a contract with Activision to launch the "Angry Birds Trilogy". In this crazy year, Rovio has launched three versions of the game, the real-life "Angry Birds Space Edition". This version of the game is very interesting. Different planets have different gravity, and ice cube birds are also added.

In addition, they also developed an independent game "bad" for the egg-stealing pigs. Different from the previous slingshot gameplay, in this game players can use their imagination to build various things to help the egg-stealing pigs reach their destination.

In October of the same year, Rovio obtained the copyright of "Star Wars" and developed "Angry Birds Star Wars", adding the force to the birds, making the game interesting and richer in content.

However, the good times did not last long, and the evaluation of "Angry Birds" continued to decline. Players believed that Rovio only wanted to make money and did not focus on the game. The launch of the friend version allows friends to compare scores, but other than that the content is no different from the previous version, which makes many players angry.

After the launch of the racing game "Angry Birds Go", players' criticism became more intense. Although the scenes were well done, the gameplay was extremely monotonous. The following year, Rovio and Epic launched a mobile game, allowing the birds to enter the world of RPG. Not only did these two works not allow players to pay for them, but the company's profits plummeted, and Rovio had no choice but to lay off more than 100 employees.

As the craze for "Angry Birds" receded and mobile games continued to advance, the IP was no longer popular. Rovio's profits fell by a full 73% in 2014, and they had to lay off hundreds of employees. .

Just when everyone thought the birds were cool, the "Angry Birds" movie version saved the company again. The beautiful painting style and interesting plot made countless passionate players cry.

Then suddenly one day, Rovio removed all the "Angry Birds" series games. Players expressed confusion, and Rovio did not give a specific reason.

In fact, "Angry Birds" will begin to decline. In addition to the company's poor management, the growth of players is also related to the advancement of technology. 10 years ago, we would be depressed because we could not get three stars. Today, we will be depressed. Upgrade the troubles.

In recent years, Rovio has been reduced to using false advertising to attract players. In addition, many games in the "Angry Birds" series have been canceled by Rovio. The original appearance of "Angry Birds" has always been the one that players like the most. It has always relied on the birds to launch new works, but in the end it only gets worse and worse.