A big reason why we are so fascinated by virtual worlds is because the real world is not perfect. What if virtual technology is used to combine with the real world and ultimately heal society? ——Obviously, this is a naive but exciting idea.

Time seems to be accelerating today, and everyone seems to be saying goodbye to their childhood quickly, but many people spend their entire lives pursuing the whims and wonders of their childhood. Essentially, this is because the origin of the world is innocence. The simplest ideas often provide answers to complex problems that have remained unsolved for a long time.

So, can games further influence the world? This is not only a grand question, but also a touching story worth taking the risk. Just a few years ago, the story began with a Chinese company called "Boke Medical".

Serious "medical care" + relaxed "games" = what story?

If games were a coin, addiction would be one side of the coin and stickiness would be the other. Let’s start by using gamified digital methodology to combine with the real medical industry. In the jargon of Polk Medical, “adherence” can change the reality of the medical industry to a great extent, thereby more effectively resolving long-standing medical pain points.

For example, there is a widely circulated saying in the medical community: "Good medicine tastes bitter." This is both a realistic description and a philosophical paradox: the medicine or method that truly cures a disease is, to a large extent, "anti-human", so the more it Bitter medicine, the more you resist the treatment, the more painful the medical treatment is, the more it seems to cure the disease and save lives.

This kind of understanding has lasted in human society for a long time, and it is almost the truth. As a result, people have surrendered psychologically and physically, or it is a kind of compromise. Everyone has accepted the setting of "good medicine has a bitter taste", and since then it seems that they have bid farewell to the attempt of "good medicine does not need to taste bitter".

By using gamified digital therapy to treat illnesses and save people, people receive not only physical treatment, but also spiritual pleasure. Most critically, address real compliance issues.

This thought is like a wonderful fable. Some of the "number one players" who seem to let themselves go in the game world are actually the ones who want to change the real world the most. They hope to prove that digital boundaries can be broken.

In 2019, a cooperation project between Polk City (the parent company of Polk Medical, a well-known gaming company) and the Smart City Research Center of Fudan University on "brain science" for the elderly allowed the people of Polk to see how dreams can become reality. Opportunity.

"Will one day the doctor prescribes not a pill, but a game developed by Pok?" This idea ignited the friends in Pok City. As mentioned above, these "game people" hope to prove that the game and The boundaries of digitalization can be broken. In the field of "game + medical care", games can be redefined, and the traditional medical experience can also be redefined.

However, everything in the world does not follow the instructions, and it must go through twists and turns. After a year of exploration, the company found that the elderly group is not very receptive to game products, while teenagers and children are more receptive to such products. As a result, they began to try a new possibility of children's strabismus and amblyopia products, and simultaneously developed a more pragmatic product for children with strabismus and amblyopia, and this product will be launched faster. In hindsight, this timely turn gave powerful wings to Bok Medical, which officially took off later.

As the company's popular saying goes: "Code can really cure diseases." On the one hand, thanks to the efforts of Polk Medical, gamified digital therapy has been personally experienced by more people and has real curative effects; on the other hand, There are more and more practitioners in this industry, proving that it is not just a wonderful story, but has become a reality.

At this time, a report from the Global Market Insights Agency ( ) also proved that “the time is ripe.” The report pointed out that the size of the healthcare gamification market will exceed 10 billion US dollars in 2022, and the annual growth rate of the industry will exceed 10% in the next ten years.

Thus, the story of Bok Medical officially began.

"Happy Vision Planet" opens a new station

After that, Poke Medical seems to have opened up the dreamed-up new world, gaming + medical care, which is affecting the real world at a speed far exceeding expectations.

Li Jing, founder of Bok Medical, said: "Bok Medical is a pure medical company controlled by a gaming company."

Under this organizational structure, Bok Medical's products are essentially "medical products." The process of developing its products and entering the hospital is actually exactly the same as traditional medicine. As an innovative enterprise, this path itself is also an innovation. It can even be regarded as the most important turning point in the development process of Bok Medical: Game + The essence of medical treatment is medical treatment, not a game. This is crucial and makes Polk Medical the most unique company in the industry.

In 2020, Polk Medical's first project "Happy Vision Planet" targeted children with strabismus and amblyopia. Simply put, it is a gamified AI medical software that can help treat strabismus and amblyopia in children.

In April 2022, Polk Medical officially released "Happy Vision Planet". This product also successfully passed the approval of the State Food and Drug Administration and obtained a Class II medical device registration certificate.

"Happy Vision Planet" integrates medical services and gamification mechanisms to make the treatment process of children's strabismus and amblyopia interesting and fun. This is an initiative that is "obedient to human nature" and "conducive to health" and solves the problem of patient compliance. Thereby improving the therapeutic effect.

Games, the Internet and medical care have become the face and content of Bok Medical. Face means that Bok Medical is a 100% new concept company, an enterprise aiming to become an innovative unicorn; Lizi means that Bok Medical is a 100% professional medical company.

Adding two 100%, the result is greater than 200%, which is shaping a brand new species.

History is being written by PoK people one by one with a new rhythm and new weaving method. One of the most impressive fundamental logics is that PoK medical care began with the genius imagination of a group of gamers and landed in A professional medical company.

From strabismus and amblyopia, pregnancy management to cervical spine health, Bok Medical is accelerating its implementation

When digital technology closely interfaces with the real world, everything seems to speed up. The core secret is just like the grand scene when the world has faced huge upgrades for thousands of years: an industrial revolution is sweeping across.

Bok Medical has taken a small step further than digital medicine in the broad sense, and this small step is actually a big step for "gamified digital therapy" from ideal to reality.

The so-called digital medicine is essentially not the same thing as what Polk Medical is doing. For example, we use daily errand software to place orders and buy medicines, and conduct online consultations and registrations, etc., which are typical digital medicine. It borrows digital technology to complete various medical links such as diagnosis, treatment, and information transmission. In fact, it is just a "means" ” is the digitization and Internetization of the medical industry.

And Polk Medical has truly entered "digital therapy", which can be understood as a kind of digital medicine and digital rehabilitation treatment plan. "Happy Vision Planet" is a typical digital rehabilitation treatment plan. In addition, there are some behavioral management software, which record and guide patients' daily treatment like a "medical housekeeper", and will also be provided by professional doctors in the background. Real-time guidance and suggestions are provided. For patients, such digital therapy realizes "24-hour full-cycle medical service", improves medical penetration, allows digital therapy to deeply intervene in patient recovery, and achieve true treatment and life-saving.

Another key significance of taking this step is that it completely opens up a no man's land. The no-man’s land means adventure, but it also means that Bok Medical will have an open front, and along with the unknown comes a huge space for free imagination.

Polk Medical will not be limited to a certain vertical category, but will have a diversified development path. Its core advantage lies in solving medical compliance and solving practical problems through gamification, which is actually providing incremental value for the evolution of the medical industry. Therefore, regardless of product form or cooperation methods, the future is open.

At present, Bok Medical has three relatively mature product lines: first, medical products that have direct therapeutic effects, can obtain medical device licenses, and can be sold in hospitals. For example, "Happy Vision Planet" is essentially a medical device rather than a game product. Second, products that focus on chronic disease management also require a medical device license, but such products do not necessarily have to be sold in hospitals. More scenarios may be online hospitals, which can cover chronic disease management more quickly. crowd. Third, rehabilitation product software that is biased towards mass applications, such as the latest shoulder and neck health application app launched by Polk Medical, does not require a medical device license, but has stronger mass universality.

From a practical perspective, Bok Medical’s products have received positive feedback from users. A mother from Zhejiang said that her child's vision level improved from 0.03 to 1.2 after using "Happy Vision Planet" for half a year. This is a therapeutic effect that the children had not achieved using traditional training in the previous six months.

This kind of feedback is what makes Bok Medical feel most happy, and it also supports them to move forward.

Recently, Bok Medical has launched two new products again, one is the "Yumeng Forest" applet focusing on pregnancy management, and the other is an app targeting the field of shoulder and neck health.

What is the greatest differentiated value between Yumeng Forest and common pregnancy management software products on the market? In fact, it’s two words: comprehensive.

It has more functions, better user experience and high playability. In essence, it is still solving the pain point of "compliance".

Although pregnant mothers are the "rigorous need" of this type of product, it may seem to ordinary people that there is no need to market or provide services to them too much. Anyway, everyone cannot do without this type of product. In the perception of Bok Medical, it is precisely because They are in urgent need, so they should make the product pleasant, so that everyone can not "I can't live without you" but "You are really great". I subjectively like to use it and am willing to share it, so that more people can enjoy it. Share this joy.

Yumeng Forest uses gamification to allow expectant mothers to more intuitively experience their baby's growth and understand themselves and their baby, and provides one-stop pregnancy knowledge, precautions, key reminders and other functions. It is a healing pregnancy management software that comprehensively tracks every day of pregnancy, giving users a more pleasant pregnancy experience. Therefore, a pregnancy, accompanied by Yumeng Forest, becomes a comprehensive journey of experience development and life experience for the mother.

The same logic applies, except that it covers a wider range of people. People in the workplace generally suffer from shoulder and cervical vertebra problems, and everyone is busy with work. The limited relaxation time may also be extremely fragmented. The cognitive cost of "combining work and rest" is actually very high, because it is difficult to find time to relax in fragmented time. It requires such people to do a set of health exercises for health, which is anti-human.

And the logic is still the same: compliance.

Shoulder and cervical spine health care and rehabilitation can also become very interesting and even addictive. With the help of the Apple Watch sensor, three somatosensory games are built-in: "Outdoor Diary", "Flight Journey" and "Sitting Guardian". While playing, you can relax the trapezius muscles, relieve cervical spine fatigue, and assist in maintaining a good sitting posture.

Experiencers said that by putting on the headphones and bending the neck left and right, they can control the movement of the game character, and can constantly unlock new sports scenes and outdoor medals. It only takes 90 seconds to play a game, which not only heals the soul but also relieves the burden on the cervical spine.

The reality and future of gamified digital therapy

As mentioned before, what lies before Bok Medical is a free space full of imagination.

This is not only the future of Polk Medical, but also the specific path of how the era we are living in will enter the next era.

Currently, Polk Medical has covered several common areas with gamified digital therapy: visual training for children with strabismus and amblyopia, customized linked memory (mitigating the development of mild cognitive impairment to Alzheimer's disease), pregnancy management, and shoulder and neck health. , visual function assessment system, sleep management, adolescent attention training system, adolescent obesity health management, drinking water health analysis software, brain roller coaster (testing and improving visuospatial memory ability).

Gaming, the Internet and medical care, each of the three industries has its own barriers. These barriers have implicitly put forward higher requirements for "gamified digital therapy". On the surface, it is not about creating a track or product out of thin air. It does not seem to be difficult. Big, but in essence, the "+" of different industries under the premise of high barriers tests the insight into the nature of these industries, the accurate grasp of real user needs, and the determination and ability to work hard in the physical world. Game people and Internet people are imaginative, but the medical industry needs to be down-to-earth, able to endure loneliness and suffering, and drive several seemingly unrelated "parallel worlds" to a perfect intersection, which is more difficult than creating out of thin air.

Therefore, the biggest challenge of Bok Medical is not imagination, but mobility.

Fortunately, on the one hand, the "accessibility" of gamified digital therapy is being verified at an accelerated pace. On the other hand, the entrance to Game+∞, a big adventure full of fun and realistic meanings, has been opened.

"In the future, digital medicine will inevitably become mainstream in one or more medical fields." The combination of "Happy Vision Planet" and the treatment of strabismus and amblyopia in children may prove this statement. And this scenario will one day be implemented on a larger scale. This is a future that the entire industry needs to work together and discover, and it is also a fundamental change in the lifestyles of all people.

This longing for the future is also an observation that is close to reality – the industry and these software products that Polk Medical is engaged in are not just a fantasy concept, but a real existence that has entered traditional medical institutions. The fact that it directly cures diseases and saves lives.

Compared to 2019, the future we can see now is more concrete. All those grand ideas are being turned into reality one step at a time.

The road ahead for Bok Medical is destined to be long and lonely, but behind us, with the smiling faces of patients and the efforts of fellow travelers, the world becomes lively.