The Ultimate Christmas Gift List | From Dozens Of Dollars To Thousands, There Are 100 Ways To Please Your Boyfriend/girlfriend! !

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Merry Christmas!

Hello everyone, this is your gift-giving assistant, Gezijiang.

It's almost Christmas

There were actually many friends backstage asking for Christmas gifts.

Especially male compatriots

But since I know how to ask Gezijiang for help,

It seems there is still hope

Christmas is originally a happy holiday,

Couples, families and friends all send gifts to each other to express their feelings at Christmas

In order for everyone to have a good Christmas

Gezijiang specially gives you a Christmas gift guide

Whether you are a student party pursuing cost-effectiveness

Still like the refined petty bourgeoisie

We have prepared a surprising selection of fried chicken gifts for you.

0~

cactus air humidifier

Reference: 65 yuan

This super cute cactus humidifier is really useful in this dry climate in winter. It looks like a cute decoration and is very convenient to put on the bedside. Nano-level atomization effect, silent noise reduction, long battery life and automatic power-off. This little gift not only has good looks but also strength. It is absolutely considerate!

Taobao password:¥¥

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Brutalist Little Prince mug/jewelry tray

Reference: 99/164 yuan

In the minds of many people, "The Little Prince" is a symbol of innocence. The Fauves collaborated to launch this mug on the occasion of the 75th anniversary of the publication of "The Little Prince". People who read The Little Prince may have seen the indifference of the adult world, but they still retain the childlike sincerity deep in their hearts. The Little Prince tamed the fox, and I hope that she who receives this cup can think of you in the morning while drinking coffee. .

In the center of the jewelry tray is the little prince and the fox she tamed. It was the fox who taught him that he must always be responsible for what he has tamed. The surrounding English sentence is also the original sentence in the book "The thing that is is the thing that is not seen." "

No matter how old you are, I hope you will always remain childlike like the little prince. Let this exquisite jewelry plate accompany you to decorate your life.

Taobao password

Mug:¥¥

Jewelry tray:¥¥

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Douban movie calendar

Reference: 84 yuan

Time is the core character in movies and our most loyal friend. The Douban calendar has almost become a must-have for literary youths. If the other person also has some poems and distant places hidden in the movie, this calendar will definitely be right.

The 10 most beautiful calendars of 2019 – hiding the ritual sense of life in every day.

Taobao password:¥¥

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Katine Sauvignon Blanc lip glaze/lipstick

Reference: 69 yuan

Very beautiful antique lipstick! I accidentally searched for this lipstick after I found out that the Forbidden City lipstick was out of stock, but I was really surprised when I bought it. Compared with my friend's Forbidden City lipstick, whether it is the texture of the outer packaging or the beauty of the lipstick color, it is not inferior at all.

It is full of Chinese style elements with elegant charm. The packaging design of each bottle is different. Even the name of each color number is full of poetry and painting. The Chinese style elements and traditional Chinese colors are just right. It definitely brings the ancient charm to the fullest. Extreme!

The all-metal tube body is very heavy, and the pattern on it is engraved using gold leakage technology. The details are particularly exquisite, and it actually feels like a relief to the touch! !

Forbidden City lipstick sold out? ? This Chinese-style lipstick with great looks is selling like crazy…

The whole set of all-in gift boxes is also very attractive. The design style and packaging materials are full of high-end feeling. It will definitely be very stylish if you give it as a gift! ! Boys give it to their girlfriends, girls give it to their best friends, this set is perfect for both~·

In addition to lipstick, the other makeup products in this series are also great! For example, this lip glaze makes you look beautiful in seconds!

The workmanship is quite exquisite, with a cloisonné enamel shell, matte texture, and a square shape. It feels very weighty in the hand, not inferior to big brands at all. The appearance can definitely give 100 points!

This set of lip glaze has both retro and modern feel. The two apparently unrelated styles are perfectly combined. Upon closer inspection, it also has an oriental charm. It is so exquisite that it doesn't look like a lip glaze at all. The all-metal lid is paired with a gold-leaf embossed pattern, and the textured frosted tube makes it feel "high-end" only when you touch it.

The design of the "Special Person Gift Box" is also very particular. It has the beautiful meaning of "My unparalleled hero will come to marry me on the colorful clouds". The moment the lid is flipped, it makes people's eyes light up. No fairy can control it!

The entire set of 6 shades are all whitening, which perfectly complements Asian skin tones. They have a glossy feel on the lips when first applied, but after drying, they become matte and matte, giving it a high-end feel! It doesn't dry out the skin or make it look moisturized. The color and texture are perfect for autumn and winter.

Taobao password

Lipstick:¥¥

Lip glaze:¥¥

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Brutalist Yi Yang Qianxi's same style snowflake crystal ball

Reference: 198 yuan

If your friend is a paper crane, you will definitely like this brutalist crystal ball endorsed by Yi Yang Qianxi – you will immediately have both wealth, talent and appearance.

Who can say no to a crystal ball, who can say no to Xiao Chai, or the good omen of "getting rich soon"! The usual snow globe is romantic and warm, but the designer of the development team said: Don’t be fake romantic, romance is useless! Let's have some fun – girls only want two kinds of crystal balls, for wealth or love.

And so there was this fortune-producing one: the palm-sized crystal ball is exquisite and cute, the heavy gold powder is gently fluttering, and the clever and cute little Shiba Inu squats on the wooden horse, which indicates a good sign of "immediate wealth"! There is a little Shiba Inu riding on the wooden horse, and all the gold dust falls down. Of course, if you want to make money, you must be golden!

Taobao password:¥¥

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Zhiyouquan Christmas lip makeup gift box

Reference: 129 yuan

This is definitely the cheapest and most cost-effective Christmas limited edition gift box this year! In 2018, when domestic products are on the rise, Zhiyouquan performed very well. I couldn’t help but buy this Christmas gift box just because of its appearance!

In addition to being good-looking, the suit is also a powerful player. All three are the most popular shades, taking care of all skin tones, showing unparalleled whitening, and are very suitable for Christmas makeup.

The gift box is filled with the atmosphere of Christmas. The perfect red and white color scheme does not lose the warm and pure beauty of Christmas without being too tacky. With the embellishment of small white snowflakes, every detail touches my heart. Girly heart. To be honest, whether it is a boy giving it to his girlfriend or buying it for his best friend, it is a gift that will never go wrong…

Taobao password:¥¥

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AKOKO Christmas Music Gift Box Cookies

Reference: 188 yuan

For the little cutie who loves to eat, giving snacks as Christmas gifts is definitely a fatal blow, I love them so much! AKOKO's Christmas cookies are definitely the best choice. Their undoubted deliciousness has been verified by the entire Internet, not to mention his stunning appearance~~

The packaging is his usual fairy tale tin box style. The fiery red music box illustration is filled with Christmas elements such as candy canes and garlands, as well as smiling rabbits and elephants. It looks so festive~

The most special thing is that there is a mechanical music box at the bottom. Turn the can counterclockwise to play the Christmas song "bells bells, all the way~". As the melody sounds, the box slowly rotates with the music, just like the moving house in "Howl's Moving Castle", bringing infinite beautiful reverie~

When you open the box of the castle, you will be greeted by a layer of Genting Little Flower soft cookies. There are 3 flavors in total: the delicate milky aroma of butter, the slightly sweet but not greasy flavor of matcha, and the bitter yet fragrant coffee. The three flavors are distinct and each one is just right enough to make people scream. People who don’t like desserts can’t help it. Eat a few pieces… No more talking, I'm already planning to post this article to Moments @Friends!

Taobao password

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Christmas limited edition

Reference: 129 yuan

Girls generally have little resistance to this kind of beautiful makeup, let alone KIKO, who has perfect looks and abilities. This year's Christmas limited edition, kiko's performance is really excellent. The high-end look overflows the screen and the quality that has always attracted fans. I can't believe that someone would refuse this gift.

This Christmas collection includes lipsticks, blushes, eyeshadows and more. Just looking at the design of the casing, I feel a strong Christmas atmosphere coming to my face, and the colors are so beautiful that I want to scream. This set of makeup is not only beautiful, but also very practical. It can be said to be the most worthwhile this year. Got some Christmas makeup.

The texture of the lipstick really beats many big brands. It is moisturizing but not drying. It spreads very easily. It goes on the lips very naturally. Each color is unique. It is smooth and easy to apply. It is very pigmented after just one layer.

My favorite from this collection is this baked blush. Each model has a light metallic luster, and the powder is soft and delicate, and the color is revealed with just one swipe. There are three color numbers in total, from left to right: 03 Hangover Girl, 01 Nude Sunshine, and 02 Dream Coral.

It's a blush baked in an Italian clay pan and is more pigmented than regular blushes. It also contains Swiss glacier water, so it’s particularly skin-friendly, long-lasting, and doesn’t leave any powder at all.

In short, giving KIKO for Christmas will definitely not be a surprise!

Taobao password

Lipstick:¥¥

Blush:¥¥

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short wallet

Reference: 158 yuan

Boys always prefer practical gifts, so a wallet should be the best choice, as it has both practicality and quality. Give your boyfriend a wallet and he will think of you every time he takes it out! It is a fashionable and casual brand in Canada. The price/performance ratio is very friendly to students.

This bi-fold wallet is lightweight and easy to carry in a trouser pocket. It adopts a classic color scheme and has 6 card slots and a separate banknote storage layer. It is simple and elegant, and boys who don’t like bells and whistles can’t be picky. The reason~

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Hewitt Sports Bluetooth Headphones

Reference: 79.9 yuan

If you have a friend who likes sports and fitness, what could be more thoughtful than giving a sports Bluetooth headset~

The cable clip specially customized for sports, the side ear support + slanted in-ear design solve the problem of earphones falling off while running; excellent noise cancellation and three-dimensional feel adjustment buttons make exercise more fun.

The most sincere thing is that the tail of the earphones has a magnet design. When you are not listening to music, you can hang the earphones around your neck with a click. You can say goodbye to any earphones that are tangled and unclear~

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shaver

Reference: 149 yuan

小红书@婷豆666

I have seen many rugged mobile phones, but this is the first time I have seen rugged razors! Waterproof, pressure-resistant, and drop-resistant, this is just a shaver that costs less than 200 yuan! The camouflage appearance is really cool. The razor mesh is imported from the United States. It is very thin, completely close to the skin, and provides a thorough shave. It would be a very thoughtful gift to give such an easy-to-use razor as a gift! After all, a boy can be too lazy to apply skin care products, but he must shave his beard, unless he looks as handsome as my song with a beard!

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~

Christmas Antler Ceramic Cup Aromatherapy

Reference: 298 yuan

As someone who loves aromatherapy, this one really captivated me from its appearance to its smell! The handmade smokeless candles have natural food-grade fragrances. The candle paste is very soft and smells like the Nordic forest on Christmas Eve. It is definitely not the usual industrial perfume smell, but a very high-end salon fragrance.

Christmas is a gift-giving holiday that depends on taste. This scented candle, which is both childlike and textured, and also in line with holiday characteristics, will definitely let the other person see your intentions.

Inside the antler-shaped ceramic cover, there is a line of golden English sentences, "Would you be a deer?". This kind of beauty discovered by accident is the most touching.

Taobao password:¥¥

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Elvis Presley B612 Atomic Record Player Christmas Model

Reference: 298 yuan

Elvis Presley's B612 atomic record player warms the lonely planet in our hearts. "B612" means the small beauty in the chaotic world. "Atom" is the smallest unit of matter in the universe, which means that this record player is only the size of the palm of your hand. At 6.3cm tall and weighing 130g, it can almost be said to be the smallest Bluetooth speaker currently available. Palm-sized, easy to carry around, or even put directly in your pocket.

The three-color design of lucky red + Christmas tree green + gold is just in line with the classic Christmas colors. Hang the record player on the Christmas tree on the holiday day, or hide it in the tree or socks, hide it in the holiday gifts, and play a small gift hide-and-seek game. , isn’t it super fun!

Use the atomic record player that looks like Christmas to play "bells". What speaker is more suitable than the lucky red atomic record player? As soon as the song starts, the festive atmosphere instantly UP~UP~UP~

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rattan men's perfume

Reference: 218 yuan

小红书@孙梦

Plaid Sauce highly recommends this men's perfume~ The soju bottle design is made of hand-woven caramel-colored rattan, bringing out an abstract men's aroma. The main fragrance is citrus fougere, which is the most comfortable fragrance that makes people want to get close to it. From start to finish, this fragrance is filled with a woody scent mixed with a touch of nature, exuding a seductive scent.

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mechanical keyboard

Reference: 399 yuan

If you have a (boy) friend who loves to play games, if you like him and give him a mechanical keyboard, you will definitely hear his fancy rainbow fart! The colorful backlight allows you to set the color freely. I am so impressed by this appearance. It is said that boys think that the illuminated mechanical keyboard can improve their hand speed. The large and comfortable hand rest can be adjusted to a suitable fit with the detachable comfortable feet. Highly, the fried chicken is user-friendly~ The quality of this brand is also very guaranteed. Not to mention giving it to friends, I want to buy one for myself!

Taobao password:¥¥

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CK men's wallet

Reference: 445 yuan

The wallet was the one that Gezijiang got the highest votes from the boys around her~ so the possibility of being disliked for giving a wallet should be very small. The men's wallets of Xiaock's family are all simple and elegant but very attractive. The material of the cow leather is very soft to the touch, and the logo embossed on the leather surface looks very high-quality. The internal card slot is designed in a ladder shape, which makes storage much more convenient. The overall design is simple and fashionable~

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Lingdong sports bracelet

Reference: 218 yuan

The sports bracelet originating from POWER in the United States has a diamond-shaped disassembled and reassembled bracelet, which has a sense of three-dimensionality and design. In addition, it adds special mineral powder, which has a negative ion current balancing effect and restores the human body to a positive charge. Negative balance state, put it on, and healthy life begins.

The annual limited edition bracelet is super cute. The retro metal accessories and puppy-shaped carvings are combined together to make it unique and become your exclusive guardian elf~

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Candy Moyo X joint limited gift box

Reference: 499 yuan

The official collaboration of Candy Moyo X brings trendy brand fashion to fingertips and lips. The Christmas gift box is booming and trance-like, and can win a lot of fairy hearts. After all, it is a pleasure to put it on the dressing table when you go home~

Gift box contains:

baseball cap

classic red lipstick

Nail polish (red, white and black available)

If it’s hard to wear a full Christmas look on the street, try using just the right amount of red to embellish the Christmas atmosphere. Unlock your own Christmas season outfit and remember to share it with your boyfriend~

above

/Miu Miu fragrance for women

Reference: 690 yuan

100% perfect gift, a perfume that no woman will refuse! "I want to sit with you until dusk, dance until early morning, and spend my life in darkness." This is probably the best advertising slogan I have ever heard. This is also the only bottle that I feel every girl must have. perfume!

The perfume of the same name uses a blue ceramic bottle with a translucent red lid. The contrasting colors are just right. It has a strong girly style and perfectly matches the look. It has a sweet, girly scent with a bit of freshness. It's not a very amazing scent, but it has a mature and stable yet lively and cheerful feel.

This kind of retro girly style is really touching, especially for girls who buy perfume based on their appearance 99% of the time. This one simply touches the heart!

Taobao password:¥¥

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lov e eternal flower rose gift box

Reference: 520 yuan

Rose Only is a brand that is said to be a brand that can only be gifted to one person in a lifetime. To buy its flowers, you need to submit proof of identity, and then you can only gift them to this person. Thinking about it, it feels romantic. In "My Wife's Romantic Travel", Mr. Baozi revealed that he often bought Ying'er his own food and ate a handful of dog food.

So straight men who don’t want to be romantic, please pay attention, this is the rose that will really move your girlfriend. After all, the focus of this kind of romance is not the flower, but "buying flowers for you only in my life"…

Taobao password

50 yuan coupon:¥¥

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MAC Christmas limited edition 10 lipstick set

Reference: 1700 yuan

10 MAC classic colors are gathered in one box, and I am almost moved to tears ~ the popular Chili#, a rusty brown-red, See Sheer#, a very natural and girly grapefruit pink, Ruby Woo#, a thin application with a rose-red color The tone is thick, retro red, Rebel#, cool-toned plum color, and lady,, Mocha… almost all of them are popular and out-of-stock colors, and the color numbers that can't be bought at the counter are actually collected!

This limited edition Christmas lipstick set is only available once a year and will never be restocked! Great to keep for yourself or as a gift.

Taobao password:¥¥

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Givenchy Christmas Suit

Reference: 745 yuan

Little Bear Duoduo perfume + lambskin lipstick

The Baby Bear perfume in the gift box is a baby eau de toilette from the 1980s. It smells soft, waxy and light, and has a super girly scent!

How should I put it? It’s literally a perfume for your “baby”. Giving this perfume always feels very pampering. If your girlfriend is a cute and sweet little fairy, she will definitely be happy with you after receiving this gift. Be coquettish!

Not to mention lambskin lipstick, it is definitely the king of lipsticks. Whether it is the material of the sheepskin jar, or the color and texture of the paste, it is like a king. It has won the hearts of countless women in an instant, and it comes in a set of three The colors are all popular!

There is absolutely no chance of you being disappointed. The three shades are all super popular shades that are sold out. They are super versatile and look white, and are stress-free for both white skin and yellow and black skin.

Taobao password:¥¥

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ReFa roller facial beauty instrument upgraded version

Reference: 1690 yuan

What kind of magical boyfriend would give such a magical gift to a girl? The name of the ReFa beauty instrument does not need to be introduced. For gay men who don’t know it, just know that it is just an instrument that can make girls beautiful, and it is used by immortal goddesses!

This is an upgraded version of the classic model. Although it looks very similar, there are still differences. The main difference is in the capacity of the battery. The upgraded version of RAY solar battery panel is almost twice as powerful as the classic version, and the front roller is smaller, which can enhance facial contours, reduce expression lines and nasolabial folds, activate blood circulation, brighten skin, and remove dullness. The unique kneading action is used to create firm and clear moving curves, and it perfectly fits every depression and line of the skin and is fully kneaded… Isn't it excellent? Just buy it!

How about it

Are you satisfied with this Christmas gift guide prepared by Gezijiang?

If you have good Christmas gift suggestions

Men's Perfume Usage

Men's perfume usage

Perfume is a high-quality interpretation of lifestyle. It undoubtedly appropriately interprets male intelligence and sensibility. The subtle fragrance of men's perfume breaks through the limitations of time and space, conveying a new era of men's character concept that is either elegant and charming, passionate and provocative, or restrained and reserved. The editor below brings you how to use men's perfume, welcome to read!

Men's Perfume Usage 1

How to use men's perfume 1:

Don't make a choice based on how your friend's fragrance smells. Due to genetic factors, the food you eat, your temperament (especially if you have an anxious temperament), etc., you will produce sweat and affect the smell of the fragrance. Therefore, even if you use the same fragrance, your personal scent and fragrance will undergo different chemical reactions and emit different fragrances.

How to use men’s perfume 2:

For a subtle scent, choose products from the same range of commonly used perfumes, such as shower gel, body lotion and lotion. Apply body lotion before spraying the fragrance. Dry skin will cause the canyon powder to dissipate quickly, so you should first mix the body lotion with natural oils with the fragrance to make the fragrance last longer.

How to use men’s perfume three:

Avoid spraying fragrance on clothes because the smell of clothing fibers and the fragrance will change the original aroma of the fragrance. To make your fragrance last longer, spray a light layer of fragrance before applying the fragrance or apply scented body lotion before spraying the fragrance, then spray a little more on your pulse.

Four ways to use men’s perfume:

Apply a little fragrance on the palms of your hands, and when your hands touch your body, a light lingering fragrance will emit. Remember that perfume will gradually dissipate over time, so it needs to be re-sprayed every 4 to 6 hours. In other words, if you want to use different perfumes on the same day, you should change them 4 to 6 hours after applying them.

Men's Perfume Usage 2

1. First spray the perfume on the veins of the left and right wrists respectively, lightly touch the corresponding wrist veins with the middle and ring fingers of both hands, and then lightly touch the back of the ears and the back of the neck.

2. Gather your hair gently and leave it at the ends of your hair for a while.

3. Lightly touch the corresponding inner elbows with the wrists of both hands.

4. Use a sprayer to spray the perfume on the left and right sides of the waist, touch the scented part of the waist with your left and right fingers respectively, and then touch the inner thighs, the inner sides of the knees of the left and right legs, and the inner ankles with the fingers soaked in perfume.

Note: There should be no friction in all light touches during the process of applying fragrance, otherwise the organic components in the fragrance will react chemically, which may destroy the original flavor of the fragrance.

Men's Perfume Usage Chapter 3

1. Essence is sprayed in "dots", men's perfume is sprayed in "lines", and light men's perfume is sprayed in "face". The lower the concentration, the wider the application range.

2. Seven-point method: First, spray men's perfume on the veins of the left and right wrists respectively, lightly touch the corresponding wrist veins with the middle and ring fingers of both hands, and then lightly touch the back of the ears and the back of the neck; gently gather the hair and place it at the end of the hair. Stay for a while; lightly touch the corresponding inner elbows with both wrists; use a sprayer to spray men's perfume on the left and right sides of the waist, lightly touch the waist with left and right fingers respectively, and then lightly touch the inner thighs and thighs with fingers dipped in men's perfume. The inside of the knees and ankles of the left and right legs. Pay attention to the fact that there should be no friction in all light touches during the process of applying fragrance, otherwise the organic components in the fragrance will react chemically, which may destroy the original smell of men's perfume.

[How to use men’s perfume] Related articles:

How to choose perfume07-27

A complete collection of movies about perfume 08-05

Perfume slogan 02-21

Perfume classic quotes 12-04

Perfume advertising slogans 12-28

Men's workplace etiquette 09-09

Men's sitting etiquette 05-25

The correct way to use perfume07-30

How to choose a perfume that suits you11-18

How About Dior True Me Perfume (what Age Is Dior True Me Perfume Suitable For)

How about Dior True Me perfume (what age is Dior True Me perfume suitable for)

True Me is a classic perfume that can be used by any age. If you must divide the age, it is more suitable for mature women over 30 years old.

The True Perfume series is divided into True Perfume, Eau de Toilette, Cologne, Pure Perfume and Essence. The difference between them is that the length of stay is different, and the taste is slightly different, but they all smell good. The residence time from long to short is: essence, pure perfume, perfume, eau de toilette, cologne, then the order of the richness of their respective flavors is also the same.

Perfume character_Every perfume has its character_Different perfumes represent different characters

If you are in your early 20s and have a cute personality, I would not recommend you use True Me, because this series is more suitable for older, more feminine people. If you are the cute type, I suggest you use Dior Sweetheart perfume or Floral Sweetheart Eau de Toilette; but if you are mature both in appearance and personality, then you can use it. In winter, most people use pure perfume, but if you feel The smell is too strong. You can change it to perfume or eau de toilette. You can go to the counter and smell it. The smell of cologne is also quite special.

Every perfume has its character_Different perfumes represent different characters_Perfume character

Amway True Me, True Me can create a noble, gentle, mature woman's fragrance. The taste is particularly high-end. It is recommended to use it in the following situations: when you want to create a more mature and formal occasion; when you want to hook up with your husband and occasionally change your taste; when you want to show off When it comes to maternal love… For daily life, I recommend the Guerlain Little Black Dress. The top notes are light rose jasmine and orange blossom, followed by fresh and lively blackcurrant and cherry fruit notes. The base notes are charming white amber and gentle silk. The smooth white musk is perfect for girls with a loli face and a queen’s heart!

Different perfumes represent different characters_Perfume character _Every perfume has its character

How about Dior True Me Eau de Toilette?

The Dior True Me series is a classic among perfumes. In fact, for many people, just like me, they couldn't tell who the six perfumes in this series were at first. The best-selling products are JANE Pure, JANE Eau de Parfum and JANE Eau de Toilette (which is the one we recommend today). You should be able to see the concentration at a glance. Generally speaking, for Asians, the most suitable eau de toilette is of course light but not smelly. It feels very sexy and graceful when used, and it is not too overpowering.

Every perfume has its character _Perfume character _ Different perfumes represent different characters

Does Dior Trueme Eau de Toilette smell good?

Perfume character _ Different perfumes represent different characters _ Every perfume has its character

This perfume has an elegant floral fragrance: top notes are ivy leaves, tangerine fruit, and yellow orchid; middle notes are violet and rose; base notes are wine, plum, musk, and blackcurrant. So this perfume has a certain level of sweetness, but such sweetness will only make people feel feminine rather than girly.

As a well-known fashion brand, Dior brings timeless art and beauty to the world. The perfume recommended this time is the eau de toilette of the Dior True Perfume series.

It is said that Dior's perfume production also inherits the precision and precision of its ready-to-wear brand, picking raw materials purely by hand, and striving to create the most wonderful fragrance.

Why Are Domestic Perfumes So Noble?

The perfume market is an industry dominated by marketing rhetoric and non-standard sensory experiences, an industry driven by irrationality.

There is a saying in Suskind's novel "Perfume": Whoever masters the smell masters people's hearts.

This sentence has been regarded as a golden saying by various public accounts selling perfumes for a long time, and has led to various marketing techniques such as "scent that kills men", "can be attacked and received", and "scent that kills men".

But from a business perspective, this sentence should actually be said the other way around: whoever controls people's hearts can control their sense of smell.

If you study the perfume market, you will find that it is an industry dominated by marketing rhetoric and non-standard sensory experiences, an industry driven by irrationality.

In the previous issue of domestic luxury goods, I mentioned that some domestic perfume brands have embarked on the high-end route.

The larger background is that China's perfume market has grown against the trend under the influence of the epidemic in the past few years. According to the "2022 China Perfume Industry Research White Paper", from 2016 to 2021, the compound annual growth rate of China's perfume market was 21.4 %, approximately ten times the world market.

The industry is growing rapidly, and naturally a large number of players want to enter. In addition to the perfume business owned by big fashion brands in the past, as well as domestic perfume brands, many niche perfume brands have also entered China to make money in recent years.

With the advent of the post-epidemic era, it has almost become a consensus that the olfactory economy will maintain its high growth rate in recent years.

In this issue, I would like to talk about my understanding of the perfume industry from a marketing perspective and the possible development path of domestic perfumes in the future.

There are many brands mentioned in this issue, but none of them constitute purchase recommendations.

01

As we all know, beauty FMCG relies heavily on marketing.

There is a saying that in the beauty industry, we look at marketing in the short term, products in the medium term, and brands in the long term. Marketing can often determine whether a brand can survive to the "product-seeing" stage.

For leading companies like L'Oreal, whose brands are generally relatively competitive, marketing expenditures account for about 30% of revenue. Peers with weaker brand power need to pay more. For example, for some new consumer brands that use the entire company's efforts to support beauty bloggers, the marketing expense rate may reach 60%.

This shows how much this industry relies on advertising.

Perfume is similar, but the problem is that perfume is difficult to advertise.

Lipsticks and makeup can be used in fashion blockbusters, skin care products can also be used to show product texture and skin moisturization and whitening, and cleansing products can be directly discussed about their efficacy, and the products can be directly displayed.

But when it comes to marketing perfumes, apart from making the bottles look good, what else can you do? Even if the blogger boasts about it, you can't smell it through the screen, right?

Moreover, the carrier of fragrance is air. How to express the air in advertisements and also show that the air has a smell is a difficult problem.

I mentioned before when talking about the Internet celebrity economy that the media is an extension of people, but this extension is lame. All media can only convey audio-visual feelings.

The sense of smell that perfume serves can be said to be the most difficult sense to be mediated. If you don't go into the store and try the scent, you can't tell what scent you will like.

So perfume manufacturers can only find other ways to sell it.

According to the theory of olfactory psychologist Rachel Hertz, the brain's emotional processing, memory, motivation and olfactory cortex are located in the same location.

This means that although smell itself has no emotion, humans will instinctively associate smell with certain emotions, emotions, and memories.

And these emotions are highly bound to individual experience and private feelings.

Michael Bock, CEO of LVMH, the world's largest luxury goods group, once said: Perfume is the product of careful fantasy and packaging. It is full of personality, dreams, memories and emotions. Nothing has greater power than this.

In the field of commercial marketing, selling fragrance is difficult, but selling emotions is easier.

Therefore, we can think that perfume is not just a business about the nose, but a business about the imagination.

02

So, how does perfume sell imagination?

If we walk into a perfume counter to try out a scent, the clerk will often tell you a story, for example: This scent is aquatic, relatively fresh, and can be used by both men and women. It has a sea breeze smell, which is very suitable for summer.

This set of words is very important. Without the prompts of the store clerk, it is difficult for a person who does not know much about perfumes to associate the smell in his nose with terms such as sea breeze and summer, because that is the smell of watermelon ketone. .

Among them, "Shui Sheng Tiao" is the most critical word.

As we all know, perfumes come in various flavors. In terms of the roughest category, there are about a dozen types. For example, citrus, leather, woody, floral, fruity, etc., including the aquatic notes mentioned here. Each fragrance will include various subdivided fragrances. Such as the aroma of various flowers, fruits and spices, etc.

In addition, it is divided into top notes, middle notes and tail notes, which means that after the perfume is sprayed, different components evaporate at different speeds, so as time goes by, the perfume will evaporate different aromas.

Therefore, each perfume will have a fragrance chart to tell you what kind of smell the perfume will exude at different stages.

If you look at it mechanically and treat perfume as a book of exercises, then the fragrance table is the reference answers on the last few pages.

But what is confusing is that the fragrance list of perfume often does not come from the R&D department, nor does it correspond to the raw material formula one-to-one.

In fact, the scent of a perfume is often decided by the public relations department. The PR describes the scent based on how the perfume smells, and based on the market, determines how to package the scent to better attract consumers, and how to package the scent to better attract consumers. Only by combining words can we mobilize the imagination of consumers.

When it comes to selling perfume, imagination is very important.

Think about it, when a consumer goes to buy perfume, the scene is often a row of twenty or thirty perfumes. It’s okay for the customer to try this one, and it’s okay to try that one. They all smell good, but they can’t remember them after smelling them. , and in the end I didn’t know how to choose.

At this time, the naming of different perfumes will play a big role. It can be said that the naming of perfume can be called an art. As soon as you hear the name of most perfumes, you can generally tell what kind of fragrance it is.

For example, a cutting-edge brand called Sasina is positioned as a "sensual flirt", so its perfumes are named "You on the Pillow", "Muse under the Moon", and "Under the Shirt", highlighting a provocative character. Meaning, the rest is left to consumers to imagine.

Another niche perfume brand is called Stealing from the Moon. It is positioned as a romantic tragedy, so the product names are called "Flower of the Spine", "Love is the Ghost Hound", and "Anonymous Lover". Just seeing the name of the perfume will make you laugh. One imagines a romantic tragedy.

Another example is the names of some famous perfumes, which are even more impressive.

Like YSL's masterpiece Opium, just hearing the name has a mysterious, taboo and addictive tone. Another classic men's fragrance, Hermès' Earth, gives people a feeling full of male hormones and is also a famous scumbag fragrance.

There is also the Eau de Success, also known as the Eau Napoléon. It has such a domineering name, so you should know that it is… very expensive, right?

Generally speaking, when it comes to the art of naming perfumes, the most important thing is to leave people with a lot of room for imagination, to be vague enough, and to draw people into a scene in their minds instantly. Like another very popular perfume, Loewe's 001, another name is "Morning Afterwards", which focuses on "the time of dawn after lingering". It can also be regarded as a classic case of perfume marketing.

On the contrary, some affordable perfumes can have very straightforward names. For example, some brands focus on nostalgic concepts, such as "White Rabbit", "2B Pencil" and "Hot Soy Milk" from Smell Library, and "Mung Bean Paste" and "Old Popsicle" from Beast Youth. It is to use the taste of nostalgic food to arouse memories and sell emotions.

By the way, the Smell Library also has a nostalgic flavor called "Liang Baikai". Just, I don’t know what Liangbaikai tastes like, but it’s amazing anyway.

I remember a friend asked me, since they specialize in nostalgic flavors, why not make a toilet water flavor? I answered him, is there a possibility that the perfume with the scent of toilet water is called… toilet water?

In addition to the name, it is often paired with the packaging of the perfume. You will find that the design of the bottle of perfume is often the most thoughtful among cosmetics.

For example, a "wild" perfume is highlighted. Not only is its name "Dirty Words", but the bottle is also designed in a rough style and even looks a bit like a bottle of wine.

Contrary to the bad words, Bulgari Darjeeling Tea and Wind Love are both fresh and hanging styles, and the bottles use simple and transparent designs.

There is also Penhaligan's animal head series, which simply fictionalizes the story of a British aristocratic family, with each bottle representing a character. Many people buy it out of love for the bottle, or even a desire to collect it.

03

Why are perfume names and bottle designs so mysterious?

Ultimately, it’s because of the human olfactory mechanism at work. British psychology expert G. Neil Martin explained in his book "The Neuropsychology of Smell and Taste" that human olfactory information cannot be received and processed by the language center of the brain. Therefore, it is difficult to accurately name the smells I have smelled.

Therefore, it is difficult for us to describe smells with more precise words like "cube" and "color" like vision. We can only connect with the scene corresponding to the smell. So when describing smell, we can only say "the smell of rainy grass", "the smell of bakery", "the smell of hospital".

For consumers, although the motivation for buying perfume is "whether they like the smell of perfume", according to my observation, most people are actually not firm about fragrance. The name, bottle, copywriting and even the words of the salesperson play a key role in influencing consumer decision-making.

Perfume is one of the earliest categories born in the beauty industry, and its history is almost as long as the development of the industry. In fact, perfume was not used as a beauty tool at first, but as a medicine.

Because Europeans didn't take baths very often in the past, their bodies naturally smelled bad for a long time. In simple concepts, odor is usually associated with disease, so perfume is not only used to cover up body odor, but also to treat diseases.

Just like wearing sachets in ancient my country, they were mainly used to ward off evil spirits and epidemics.

In modern times, masking body odor is no longer the only need for perfume. Many people use perfume because they want to reflect their temperament through fragrance, or to put it bluntly, express what kind of person they are. This is why perfumes have evolved into various fragrance notes, divided into different types, and corresponding to different people, occasions, personalities, etc.

The most important thing in perfume marketing is to use these means to anchor your target customers.

If you have seen the promotion of some perfumes, especially men's fragrances, you will find that their methods are very similar. Usually, a female internet celebrity tells a story about an encounter. She accidentally smelled the scent of a boy and was very attracted to her. She instantly had the urge to fall in love with him, and then launched a perfume with this scent.

It's simple, but it's really effective.

In short, all style names and marketing methods are meant to give you a scene or picture.

Therefore, when a consumer buys perfume, he not only pays for the fragrance, but also pays for the scene he has imagined in his mind, and for himself in the scene.

Nowadays, many perfume brands on the market describe themselves as a "content company". The so-called content is to concretize the abstract taste of perfume.

But once it comes to expressions related to scenes and experiences, it becomes very subjective. This is why reviews about perfume are often mysterious and mysterious.

The same perfume can be evaluated as "like the first ray of sunshine hitting the face in the morning" or "smells like shower gel".

04

Therefore, the perfume business is an irrational and metaphysical business.

But it is precisely its irrationality and metaphysical color that gives a large number of domestic brands the opportunity to hit the high end. In the beauty industry, domestic products often start from the low-end market and rely on huge shipments to catch up commercially.

But in recent years, brands such as Guanxia, ​​Wenxian, and Yunyi that focus on Eastern culture and Chinese fragrances have not followed this old path. Instead, they have targeted the high-end market from price to positioning. The unit price per milliliter is more than 10 yuan, or even 20 yuan per milliliter.

Such a price even far exceeds the unit price of many international big-name perfumes.

Domestic perfumes can compete head-on with big international brands in the high-end market, precisely because the comparison of perfumes is not necessarily about who smells better, but who is better at telling stories and creating content, and who can guide consumers' imagination.

And just in the perfume category, international big brands don’t have much first-mover advantage.

Perfume is still an emerging category in China. Chinese consumers have not fully experienced the cycle from commercial fragrance to salon fragrance, and have not even had time to develop brand filters for foreign big names.

In other words, in the current perfume market, Chinese brands and foreign brands are on the same starting line.

As we said before, perfume is all about who can tell a story.

Two hundred years of industry accumulation and hundreds of the world's top perfumers are not as good as a brand manager who can write copywriting into the hearts of consumers.

The opportunity for domestic brands is here.

05

In the final analysis, any business related to human senses must follow the physiological characteristics of the senses.

Kant believed that among the five senses, only smell is subjective and animal. But this does not mean that the sense of smell is inferior to vision and hearing. On the contrary, precisely because of the subjectivity and irrationality of the sense of smell, it can bring a power that is completely different from the traditional business world.

When we succumb to audiovisual centrism, our thinking and behavior are often rational and predictable, and therefore easily controlled by the power of extreme rationality.

The recommendation algorithm studies how long we stay on each short video, the eye tracking test accurately determines which elements on the screen we respond to, and big data knows what genre, rhythm and melody we like best.

But the sense of smell is very interesting. It retains a lot of unknowability and animality. At least with current technology, it cannot be accurately measured and manipulated. Therefore, the olfactory market is different from the audiovisual market. You will find that no matter how hard big companies try, it will be difficult to completely control people's likes and dislikes of smells.

Therefore, this irrational market is particularly interesting and special at the moment.

Finally, I would like to end with a famous quote from Liu Cixin:

Lose humanity and lose a lot; lose animality and lose everything.

"As expensive as international brands, where does the confidence come from for domestic perfumes?" 》——Interface News

How To Add Perfume To Car Perfume Holder

【Certified Expert】Golden Star

Certified car technician with many years of industry experience

Best answer

Introduction to car perfume holder and perfume:

1. Open the car perfume holder counterclockwise and open the lid. Remove the leak-proof cotton swab. Slowly pour the perfume into the bottle, do not fill it too full. The evaporating cotton swab needs to take up a certain amount of space to prevent the perfume from scattering. After wiping the instrument panel clean, place the car perfume holder and anti-slip mat in a position that does not affect the driver's line of sight;

2. Do not add too much at one time. The evaporating cotton swab needs to occupy a certain space to prevent the perfume from scattering. Add it regularly;

3. Car perfume (Auto) is a liquid that mixes essential oils, fixatives and alcohol. It is used to give the car a long-lasting and pleasant smell. Commonly used car perfumes on the market mainly include aerosol type and liquid type. There are three types: type and solid type.

Have a car question?The master will answer your questions online

[Certified Expert] Qiao Haoying

Certified car technician with many years of industry experience

There are two types of car perfume holders, one is large diameter and the other is small diameter; the large diameter can be added directly from the bottle mouth to the bottle mouth; the bottle diameter needs to be added using a medical needle. In the past, perfumes were all alcohol The disadvantages of perfume are: high temperature in summer, fast evaporation, pungent smell, which poses a threat to safe driving; essential oil perfumes are now popular.

[Certified Expert] Sheng Puyu

Certified car technician with many years of industry experience

The so-called car perfume is a kind of perfume used in cars. The main difference between it and human perfume is that it cannot directly contact the skin. The general method of use is to put the perfume in the car perfume holder. The perfume holder has small holes through which the aroma evaporates.

What Gift Should I Give To A Girl On Her Birthday?

Buy online, there are many varieties, fashionable and affordable, beautiful gifts that everyone will love.

I have more experience in online shopping. Things are really cheaper online and it is very convenient to buy. I have collected a lot of hot-selling products and stores and made statistical rankings. Many of them are experts who compare store reputations and sales records. Of course, many of the evaluations and rankings made by netizens were compiled by me through my purchases and interactions with netizens. They are all hot sellers and have good reviews. I have been shopping online for so many years, and now I know that it is really much more convenient to make statistics like this. Now I share it with everyone. Of course, I mainly hope that everyone will give me space to increase my popularity and adopt my answers so that I can earn points^_^. Website:

ydbaidiancom

(Change "dot" to "." and copy to the address bar to access). There are my super experience sharing, detailed shopping steps and shopping experience that I summarized, which will definitely be of great help to your shopping! Go take a look. There are too many people logging in and it can't be opened. Please refresh it a few times.

o(∩_∩)o I hope it will be helpful to you and I hope you will adopt me~

What gift should I give to a girl on her birthday?

We are not a couple… we are very good friends. Please help me think about what to give him. How about giving him perfume? Please provide some other options. If it satisfies him, I will increase his age. 17 only requires a gift. It's not the kind that has too much meaning. He shouldn't be… not a couple… he's a very good friend. Please help me think about what to give. How about perfume? Please provide some other options. If it satisfies him, add extra points

His age, 17

As long as the gift is not too meaningful, he probably won't think wrongly. He knows that I don't like him, and uh, consider my financial ability. If it exceeds 30 yuan, I will be a little short of money…

She pursues maturity~

Dizzy, not a couple, not a couple, not a couple! ! ! !

I'll answer

You can select one or more of the following keywords to search for relevant information. You can also directly click "Search Information" to search the entire question.

What gift should I give to a girl on her birthday?

We are not a couple… we are very good friends. Please help me think about what to give him. How about giving him perfume? Please provide some other options. If it satisfies him, I will increase his age. 17 only requires a gift. It's not the kind that has too much meaning. He shouldn't be… not a couple… he's a very good friend. Please help me think about what to give. How about perfume? Please provide some other options. If it satisfies him, add extra points

His age, 17

As long as the gift is not too meaningful, he probably won't think wrongly. He knows that I don't like him, and uh, consider my financial ability. If it exceeds 30 yuan, I will be a little short of money…

She pursues maturity~

Dizzy, not a couple, not a couple, not a couple! ! ! !

I'll answer

You can select one or more of the following keywords to search for relevant information. You can also directly click "Search Information" to search the entire question.

What gift should I give to a girl on her birthday?

We are not a couple… we are very good friends. Please help me think about what to give him. How about giving him perfume? Please provide some other options. If it satisfies him, I will increase his age. 17 only requires a gift. It's not the kind that has too much meaning. He shouldn't be… not a couple… he's a very good friend. Please help me think about what to give. How about perfume? Please provide some other options. If it satisfies him, add extra points

His age, 17

As long as the gift is not too meaningful, he probably won't think wrongly. He knows that I don't like him, and uh, consider my financial ability. If it exceeds 30 yuan, I will be a little short of money…

She pursues maturity~

Dizzy, not a couple, not a couple, not a couple! ! ! !

I'll answer

You can select one or more of the following keywords to search for relevant information. You can also directly click "Search Information" to search the entire question.

What gift should I give to a girl on her birthday?

We are not a couple… we are very good friends. Please help me think about what to give him. How about giving him perfume? Please provide some other options. If it satisfies him, I will increase his age. 17 only requires a gift. It's not the kind that has too much meaning. He shouldn't be… not a couple… he's a very good friend. Please help me think about what to give. How about perfume? Please provide some other options. If it satisfies him, add extra points

His age, 17

As long as the gift is not too meaningful, he probably won't think wrongly. He knows that I don't like him, and uh, consider my financial ability. If it exceeds 30 yuan, I will be a little short of money…

She pursues maturity~

Dizzy, not a couple, not a couple, not a couple! ! ! !

I'll answer

You can select one or more of the following keywords to search for relevant information. You can also directly click "Search Information" to search the entire question.

On Earth Day, The Fragrance Of The Guardian Plants Belonging To The 12 Zodiac Signs

In the "Winter Years" for three consecutive years, unprecedented events have occurred frequently: epidemics, wars, nuclear leaks, and stock market crashes, leading us to reflect, will mankind be better off? Mother Earth is aging day by day, and the ocean forests, lakes, wetlands, etc. that life depends on for survival are disappearing at an alarming rate; protecting the environment is by no means just a slogan today.

Plants are gifts from nature. Since the age of mythology, each constellation has its own guardian plant. These life energies contain the representative character of the constellation. Their breath energy has always protected us. The "Year of Spring" is about to grow hair this spring. MF invites perfume psychic Wang Zi to reveal to everyone the guardian plants belonging to the 12 constellations, and what kind of aroma energy the 12 constellations need to heal themselves this year.

Perfume psychic Wang Zi

Aries always have a fresh sense of life and can give unusual views and answers to the same problems. If you were born under the sign of Aries, you tend to be highly motivated, always full of enthusiasm and ambition. Therefore, you are always patiently polishing yourself, pursuing more and better visions and aspirations, and you are looking for light and knowledge. The almost persistent spirit is like the noble and unruly iris.

In April, when the sun enters the natal house of Aries, Aries will be more confused about the direction of overall career development. This is a time that can easily expose shortcomings in people's social relationships, so you need to proceed with caution. There are various myths and legends about iris. This mysterious and very cool flower has been loved by the world since the mythical era. People feel the fragility of love and the memories and regrets that are difficult to trace in life from the iris. It is like Representing the peerless beauty who is as independent as Aries, she is tolerant and tenacious. When people are exposed to your vision, your inner strength can light up a room and attract others very quickly.

Palazzo Vecchio Incense House

Emerald iris

The French royal family uses the iris as a totem, and the Louis royal family even uses it as a symbol of coins. The Palazzo Vecchio incense house was founded after accidentally obtaining the perfume notes of Empress Caterina during the Renaissance. Its Iris di Feileng Green Iris uses hyacinth, rose, lilac and other common Italian floral fragrances to convey the poetry of iris, paying tribute to the Zen image of Aries who sees mountains but not mountains and water but not water.

Taurus has a calm personality and is trustworthy. As long as they set their sights on the goal, they will work steadily and never compromise. Although Taurus is often a little dull, as long as Taurus recognizes you, your friendship will last until old age. At critical moments, he is also the zodiac sign that friends can count on and rely on most. Being his friend may not feel like a breath of fresh air, but it is definitely the most worthy of trust.

The overall fortune of Taurus in April is relatively smooth. After the turbulence and changes in March, the main focus this month is on adjusting one's mental state and physical health. Taurus' frugal housekeeping is obvious to all. Your pursuit of material things is no less than that of any zodiac sign. The way Taurus pursues sensory pleasure is to take into account both quality and cost-effectiveness. Sandalwood, the mystical tree of Mysore, is the guardian tree of Taurus. Sandalwood has been believed to have protective effects on the body and mind since ancient times. His unique fragrance helps the Taurus to calm down when the Bull's temper gets the best of him.

Acqua di Parma water from Parma

Style series white sandalwood perfume

The white sandalwood perfume of the Acqua di Parma Parma water style series has a strong and deep scent that is the signature scent of Taurus. The top note is a bright citrus scent, which is fresh and elegant. As the aroma progresses layer by layer, the middle notes of cardamom and lavender quietly blend in, creating an unexpected and elegant tone, making Taurus feel more intimate and strengthening their health. The base notes of tonka bean and amber complement the warm aroma of sandalwood, allowing Niuer to find his true self.

There are two babies living in the body of a Gemini: one is smart, lively, eloquent and popular; the other is sensitive and slightly neurotic, a typical dual personality. You are versatile, smart, lively and eloquent in the workplace. You can be said to be the most popular among the 12 zodiac signs. You are rational and calm and can survive almost any storm. Geminis who advocate freedom are kind to others, but when it comes to relationships, your fraternity is also known to everyone.

In April, the overall fortune of Gemini is good, and the hard work can finally be rewarded. However, this month the team will be delayed, which makes Gemini very headache. At the same time, office romance is very likely to occur, and it is necessary to distinguish between love and ambiguity. boundaries. The lucky plant for Gemini is vetiver. In ancient Greece, people believed that the aroma of vetiver has a calming effect, can combat stress and tension, strengthen personal aura and amplify one's own energy. It is a plant that can bring "good luck and wealth".

Thom

09.27.65Pure Vetiver

Vetiver, also known as vetiver, has a warm, rich, slightly smoky aroma. In the early summer when the grass is growing and the warblers are flying, the most suitable product for your twin babies is this Thom 09.27.65 pure vetiver, which is as exquisite as you, meticulous in details, and tasteful. The mixture of cypress and vanilla root in the top note has a cool feeling, which is like the aftertaste of a high-quality cigar. The woody aroma elevates the rich root aroma of the latter to a new level. Spray it to help you dissolve the constraints of your body and mind, and give your relaxed Gemini strength. , in terms of communication and coordination, it was a complete success.

Cancer is the most maternal sign among the twelve constellations. You are kind, considerate, and tolerant towards your partner, and you are also extremely imaginative. When you are in love, you will set up several imaginary enemies for yourself from time to time. Once they enter the marriage hall, Cancer men and Cancer women will become model partners in everyone's eyes. In the work field, Cancers get along harmoniously with their colleagues, and you are known as the Duanshui Master among the 12 zodiac signs because of your strong adaptability to the environment.

Cancers need positive energy in April. They need to have more contact with optimistic friends. When they are depressed, they can talk to friends. It is very necessary to relieve inner pressure. The fruit that protects Cancer is the juicy pear. The pear, which symbolizes happiness and good luck, can sweep away Cancer's doubts and make you more optimistic, open-minded, and full of hope. The light yellow skin symbolizes sunshine and energy, helping you to deal with emergencies flexibly. The moist and sweet smell of pear helps you make the right choice between power and factional struggle in the workplace.

Has A Gun Juliet

Pear Inc. Green Pear Fantasy

The sweetness of pears makes crabs regain their cheerfulness in gloomy moments and find a lifestyle that suits them. Spray on Has A Gun Pear Inc. Green Pear Fantasy, the top note of green pear is refreshing, the middle note of ambroxan continues this clear feeling, and the base note of musk outlines a little warmth and sweetness The pear is like sparkling wine that dissolves all the heat and depression, making you, Cancer, intoxicated.

With always clear eyes and ever-budding curiosity, you are a Leo who is full of youthfulness, passionate, brave and fearless. With strong understanding and competitive spirit, Leo likes to feel superior to others. He is cheerful and generous and does not mind being taken advantage of when he is at the peak of his life. Leo, the number one face-loving zodiac sign, pursues a sense of accomplishment throughout his life. You like this feeling of being noticed, and you wish you could be more dazzling than the stars and purer than the moonlight.

In April, Leo's overall fortune is good. The establishment of cooperative relationships is very important for Leo, and it takes time to cultivate team chemistry. When contacting clients of the opposite sex this month, be careful as rumors may spread and make you angry. Rose, always protecting you. The delicate petals are your cheerfulness, the fragrant breath is your communication ability, and the thorns of the rose are your decisive decisions about work and life, love and self-relationship.

YSL Saint Laurent

shirt perfume

The lion with its crown halo is synonymous with pride. Those of you who have a cheerful personality and are hard-working will be protected by roses for life, which means the explosion of charm. YSL Saint Laurent shirt perfume, the top notes of pink pepper and galbanum combine to enhance the lion's ability to collaborate with others; the middle note of watery rose scent is the simplicity and neatness of lions in the workplace. The base note of angelica brings a hint of medicinal spice, depicting Leo as full of great wisdom in life. Its aroma makes the lion feel calmer, and at the same time increases the tacit understanding of the team, making it bloom in this early summer.

In this April, Virgos have a strong sense of restraint on wealth, and most of the time they are unable to do what they want. The losses in the stock market and funds at the beginning of the year made Virgos very uncomfortable, but don't be impulsive. Virgos are innocent and pursue perfection. They value relationships, but are shy and introverted. You are humble at work. You are flexible and well-planned, but are slightly neurotic, which puts a lot of pressure on yourself.

As a mysophobic person, you have strict requirements on your partner. Be serious about your relationship and never allow any mistakes to occur. You strive for perfection in front of your sweetheart. Virgos, who are almost picky, will stick to love as long as they make up their minds. The flower that best suits the temperament of Virgo is jasmine. Jasmine, with its emerald green leaves and white flowers, has a pleasant fragrance, allowing Virgos to relax when they are in trouble.

Artixian's Fragrance L'

Mu Ye Indulge in 63 Perfume

The flower language of jasmine is humility and ideal love. Jasmine blooming at night, as the king of flowers, conveys implicit love and firm commitment. Virgos who have high requirements for beauty and taste, why not spray the fragrance of Artisian L' Night Intoxication 63 perfume. The top note is the fragrance of jasmine blooming in the quiet moonlit night. The middle note is sandalwood, which gradually becomes richer, making the scent more fragrant. In the sweet fragrance of tonka beans, the pure flower that Virgo's heart most longs for slowly blooms, and the breeze The coming night is already intoxicating.

Libra strives to be fair to others and hopes that the world will always be harmonious. You are recognized as the constellation with the most handsome men and beautiful women in the 12th house. You are elegant, intellectual, honest and gentle. For those of you who like to make friends, once you trust someone, you will let go of all your defenses, and the mentality of relying on close friends will break the balance that Libra has worked so hard to maintain. Therefore, Libra is extremely slow to warm up in relationships. Being misunderstood as being withdrawn and arrogant.

Entering April, Libra will be hardest hit by Pluto's retrograde motion. Blocked communication will cause a decline in work luck. Libra needs to maintain emotional stability this month. Please remember to hold on until the clouds clear and the moon shines through this month. The laurel tree, also known as the laurel tree, is synonymous with pride and arrogance among plants. It symbolizes that Libra still pursues the quality of life in the face of adversity, and can still shine even in hard times.

Jo Jo Malone

& Bay Blackberry & Bay Leaf Cologne

This Jo Malone & Bay Blackberry & Bay Leaf Cologne is a blend of deep, balanced beauty. The blackberries are so juicy that they seem to have just been picked from the branches, and the bay leaves are full of mystery, interpreting Libra's insistence on beauty and truth. The top note is sweet and sour blackberry, the middle note is tender and refreshing with a folded bay leaf, and the base note is spicy cedar. The faint green fragrance and medicinal feeling enhance your attractiveness, making you more popular this month. This fragrance protects Libras to seize the moment. The elegant blessing of laurel allows Libras to rebound when they hit bottom and discover another look of "happiness".

In April, the estrangement between Scorpio and friends will affect this month's fortune. Trusting each other will make your life and mood better. For Scorpio, good advice from friends is a good thing, so don't be too hasty to refuse such help.

The Zodiac sign is sweet until death, never pretending to be for anyone. As the most rebellious and pioneering constellation in the 12th house, you have a strong personality and are born with a keen sense of touch. You go all out in life and work without any sloppiness. Scorpios, who are cold and mysterious on the outside but hot on the inside, are actually very jealous and possessive, making their partners feel that they cannot be offended or avoided in the relationship. The sweeter the love, the more earth-shattering it becomes. The fruit that best represents the Zodiac sign is actually the cherry. The cherry fruit is round and red in shape and has a sweet smell. It can keep Scorpio happy and fearless.

Punk Cherry Punk perfume

It is fruity, pays tribute to the godmother of punk, and conveys the hot and uninhibited heart of Scorpio. The bright red color of the bottle symbolizes Scorpio's openness and daring. The top notes of bursting cherries and hot Sichuan peppercorns together form a fresh and surging berry aroma. The middle notes of saffron and violet leave a rich aroma. Due to changes, savor the sweetness and the hint of bitterness, which shows that Scorpio's romance and ideals have become more courageous after being impacted by reality. It overlaps with the leathery smell in the base to reveal the bright and fearless core of Scorpio.

In April, Jupiter conjunct Neptune. Sagittarius can clearly understand the stage they are in in their career, see their current shortcomings, and try to keep a low profile when doing things to avoid arousing the jealousy of others and making enemies. If there is a job opportunity for a business trip, you can pay more attention and you will have unexpected good luck.

The world is so big, you want to see it. Sagittarius is born with an aristocratic temperament, dressed decently, elegant in words and deeds, optimistic and lively, but you who advocate freedom love surprises and excitement the most. It’s not that you have difficulty concentrating, but there are too many new things in the world, and Sagittarius is too easily attracted by the colorful world. You are full of enthusiasm, intelligence and innocence, but the presence of flowers, butterflies and bees in the love scene will inevitably make Sagittarius feel restless. Pay attention! You will hurt others. The calming and healing scent of bergamot can be used to improve your luck.

Mathiere

citron cologne bergamot

Bergamot represents Sagittarius. The light green or light yellow skin of bergamot exudes a vital energy magnetic field, which keeps Sagittarius grounded. As the guardian fragrance of Sagittarius, bergamot's fresh, refreshing and long-lasting scent brings daily happiness to Sagittarius. Surprises and small blessings. The innate talent of curiosity can be focused. The freshness and freshness of Mathiere Citron Cologne becomes the protagonist. The unique cyclic fragrance enhances the freshness. The use of Madagascan black pepper and Argentinian pink pepper is the informality and simplicity of Sagittarius. A straightforward and cheerful personality. Combined with the fresh Paraguayan yerba mate tea, it will give you a stable aroma protection, giving you the firm belief to achieve your goals.

Capricorns are hard-working, persevering, thrifty, and low-key in appearance. Your lucky plant is cedar. This kind of tree seems to be a self-portrait of Capricorn, simple and calm on the outside and full of energy on the inside. Capricorns are the perfect embodiment of the inner personality that pretends to be extroverted. Because they are too tight, they often cannot integrate into the group and are always mistaken for an outsider. But as long as you know them well enough, you will know that they love freedom and are wild and unruly in their hearts.

In April, Pluto appears in the sixth house of Capricorn, which indicates that your workplace crisis can be turned into safety. Do more work summaries, make arrangements in all aspects to the maximum extent, and avoid mistakes. Capricorns are very considerate of others and will sincerely help others. You are good at thinking about profound philosophical issues. Cedar is your guardian plant. Its breath makes you feel considerate all the time. The power of cedar is that you have noble people to support you when you are thinking about others.

imaging lab

self portrait perfume

Many Capricorn partners decide that this is a fragrance suitable for Capricorns the first moment they smell Imaging Lab's Self-Portrait perfume. It is extremely recognizable but relaxed and peaceful. The top notes are soft, and the middle and back notes of benzoin and incense are deep. It is like looking at yourself in the mirror, intimate and warm, and regaining inner peace and comfort. The base notes of cedar and vetiver are full of warmth, which is the feeling of having familiar family members by your side. This makes Capricorns feel relaxed and no longer lonely in the tense moments of dealing with others. This is why this incense makes Capricorns feel more at ease, using breath to reconcile with themselves.

Changing and independent, Aquarius is a pioneer of new ideas. I don’t like you who are bound either. You have a flexible mind and sharp thinking. What is actually put in the bottle, many times even you yourself don’t know. Aquarius may seem cold and cold on the outside, but they are actually warm and cheerful on the inside. You are good at listening and planning life, and help your friends solve life confusions. If the 12 zodiac signs survive in the wilderness at the same time, Aquarius will definitely be the most contented one.

In April, party activities will increase, and the life of Aquarius will be busy and fulfilling, but at the same time, you must remember that when your destiny tests you in the second half of the year, the only right choice is to increase your knowledge and master new skills. Aquarius who have a fixed partner should remember not to revisit the past this month, otherwise the relationship between the two may cool down. Rational and self-respecting Aquarius, this is like your lucky lily, the flexible strength tempered into a sharp sword, exuding a natural charm.

Armani

Private collection of turquoise perfume

Lily, the flower in the stone, is the lucky flower that guards Aquarius and symbolizes beauty and purity. The ancient Egyptians believed that green chrysanthemum had a popular effect. It is especially suitable to exude unique charm for Aquarius in this April. The sparkling white lily fragrance interprets the confidence and fearlessness of Aquarius, and then blends with the white flower fragrance of ylang-ylang and jasmine to outline the elegance and delicacy of Aquarius. The use of pink pepper in the base is combined with the warm scent of vanilla. When the energy of minerals and plants lingers on the skin, Aquarius will feel the arrival of happiness.

In April, Pisces need to be more considerate of the difficulties of those around them and build relationships between people. Pisces who are away from home need to pay attention to their knees this month and be careful of sprains. Take care of your body.

Pisces girls can be said to be the Snow Whites in men's hearts. They are gentle, simple, and sentimental. When it comes to love, you need extra care from your partner. Having great endurance for love is also the constellation with the highest proportion of long-distance love among the 12 zodiac signs. Fish who don't fight for anything in their career will succeed with the inadvertent help of others and reap the benefits. Unless the fish's dreams are trampled on, they will never hurt others.

Pisces pays attention to romance and longs for both parties to experience the beauty of love. The partner you are looking for must have the same three views as you and have a literary and artistic temperament. Verbena is the native plant of Pisces, and its flower language is innocence. With the expectation of true love, it is considered a sacred flower. Legend has it that if you apply the juice of verbena on the fingers of your loved one, they will fall in love with you. The fresh-smelling verbena can satisfy and help fish quickly find the state of love, and helps to keep a clear mind and maintain a balanced state of mind during passionate love.

Chole

Wonderland Garden Series Misty Verbena

Verbena's comfortable and pure breath experience is also the emotional model that fish are pursuing throughout their lives. The misty verbena of Chole's Wonderland Garden series has a crystal clear fragrance like dewdrops. The light lemon verbena fragrance is filled with a hint of tenderness. It is the sweet and sour taste of fish love. The whole fragrance is simple, but it makes people feel… It makes people happy and is most suitable in early summer to give the cheerful and optimistic Pisces the energy to pursue love.

The earth is a colorful botanical garden. It is urgent to protect the earth's resources and environment and pursue sustainable development. No one on earth can live alone. Plants protect you and me with their aroma energy. We also need to do our best to care for Mother Earth and bring this blue planet full of life back to life.

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