How to improve the visual appearance of the store?

Recently, a business friend contacted me and planned to upgrade the store view of Tmall. The problem he encountered is that currently store sales and user stickiness have stagnated or even declined. His peers have also begun to adjust their store vision, so they also want to follow suit and adjust their vision to promote store sales growth. I analyzed his store, got some relevant information, and gave him some suggestions. At the same time, I also discovered the importance of visual marketing design for merchants in the current e-commerce market. After all, in such a highly competitive market, you have to occupy a place. When it comes to visual marketing, I believe many designers with certain design experience will be familiar with it, but many e-commerce design partners still have a lot of doubts and confusion in this field. They don’t know how to improve the visual and marketing effects of their stores, so I will show you the importance of visual marketing and ways to improve marketing effects. A lot of guys think visual design is enough for design. Why do we do marketing? There is a saying in the design circle: third-rate designers do design, second-rate designers think about design, and first-rate designers market design. In the design process, we will definitely find a phenomenon, that is, during a period of design work, we will encounter our own bottleneck period. In fact, this shouldn't be a bottleneck, it's just that your knowledge of visual design or this industry is getting wider and wider. As you know more and more things, you will find that you are becoming more and more ignorant. Every time you break through a bottleneck, your perspective will also change. When your perspective becomes higher and higher, your understanding of vision will become deeper and deeper. So when you are in a certain state, you must enrich your cognition and aesthetics in time, open your mind, and don’t just immerse yourself in In the cool visual effects, think more about the essence of design.

What is the purpose of your design? So how to improve your visual marketing capabilities through visual design? The only way is to improve your perspective and width. The broader your cognitive perspective, the higher your understanding and expressiveness of design will be. Only in this way can you improve your visual marketing capabilities, instead of seeing the world as a well as all you know. Vision is a physiological word. At least 80% of external information is obtained through vision. Vision is the most important sense for humans and animals. 1. What is visual merchandising? Visual marketing achieves the purpose of product marketing or brand promotion through effective visual transformation of content. 2. Visual marketing: Pictures are the core of e-commerce. Pictures are the most important way of visual expression, so can pictures really be used? In fact, selecting pictures is also a very particular process. The angle of each picture, the expression of the character, the color, the feeling of style, the layout and so on. It will affect the click-through rate and purchase desire of this picture. Let’s take a look at a set of case pictures: (Figure 1) (Figure 2) Figure 1 and Figure 2 are both floor stands, but the visual effects are different. Figure 1 presents the selling points more rationally and seriously; Figure 2 has a stronger sense of immersion and a homey feeling, allowing buyers to feel immersed in the scene, enhancing their sense of immersion and grabbing their attention faster. Achieve better visual effects. There will be the first flush effect mentioned here. The first impact effect is the first picture effect we show. Like people's first impression, it plays an important role in the next customer's perception of your product. Whether you want to know more about you or not, the first impression is still important. So the effect of your pictures determines the feelings and perceptions a product conveys to your consumers. After reading the first picture, I have the urge to grab coupons or bargain. The first thing I feel about the second picture is how it would feel to put it in my home and whether it could become a pleasing decoration in my home. At this time, you will ignore its price and functions and be directly attracted by its visual effects.

The former is rational marketing and the latter is emotional marketing. These two first perceived effects will determine what your marketing effectiveness is. Why can others sell it for 200 but you can only sell it for 50? Others still have higher sales than you. This is the result of visual marketing and product positioning, and it is also a question that many businesses and designers need to constantly think about. Therefore, if you want to do a good job in visual marketing and achieve the effect of increasing store sales, pictures must be the most important. As e-commerce competition intensifies, many merchants have higher and higher requirements for product image effects. Whether it is detailed photography or 3D rendering, it is all to achieve better visual effects to display your products, attract your consumer groups, and achieve the best marketing effect. Finally: only through accumulation can you know what is good and what is bad. In this way, during the design process, you can make better materials and visual presentations, and at the same time, you must show your own product characteristics and differentiate yourself from competitors in the same industry. Taste. By maximizing product advantages and promoting the brand through visual marketing, you can continuously improve the marketing effect of your store through visual design and soar sales!

What are the disadvantages of e-commerce?

It can be said that the current e-commerce does more harm than good, and it will definitely be more perfect in the future. Jack Ma’s brilliance has changed the way we pay. Whether they are merchants or consumers, everyone is very relaxed and conflicts of interest are negligible, except for banks; as for WeChat, it goes without saying that Tencent is the largest piracy group. It can be said that a company without innovation has seriously affected the healthy development of society. I despise what they do, which results in innovative people not getting the rewards and respect they deserve, while those who are crooked and smart have gained the greatest benefits. Furthermore, gaming is harmful to young people. I used to be a serious game addict, but looking back later, I found that it was more harmful than opium) Haha. The reason why e-commerce does more harm than good is that its emergence has seriously affected the interests of physical stores. The upside is that brick-and-mortar stores are forced to improve quality. In the past, many physical stores had quality problems. Because of the different forms, they did not dare to neglect or be careless. Nowadays, there are obviously fewer quality problems in physical stores than online. The difference in probability is not one or two, but many. Because there are so many loopholes in online supervision, there is no need to explain them here. Everyone has bad roots. When no one is watching over them, they will do extraordinary things. Some people with poor qualities will also have crooked ideas, leading to many unscrupulous businessmen seeking only profits on the Internet. Second: excessive consumption. It can be said that most people will experience over-consumption online, especially young people who are prone to over-consumption. Later I found that some of the things I bought were useless and turned into garbage over time.

Because of excessive exaggeration and publicity by businesses, many people have fallen into a vortex of desire and bought things that are basically useless. (This can only be relied on by the consumers themselves. Some people say that I am rich and willful, which only shows that this kind of person has no cultivation.) Here I suggest that it is best to buy clothes in physical stores. You can only know whether they fit or not by wearing them, and online There are many quality problems, such as the quality of the fabric has kept up, the workmanship is not good, the workmanship is good, and the details of the size are not well controlled (for example, 2 pieces of clothes of similar style and fabric, some look thin when worn, and others look very thin. Bloated, this is because the details of the design are not grasped well) Third: It increases the generation of garbage. This is very simple. Every small thing needs to be packed tightly, which undoubtedly increases the loss of packaging. The key is that there is no recycling The packaging solution does not promote resource recycling. (I believe there will be good solutions to improve it in the future) Fourth: Traffic and traffic pollution problems. With online shopping, there is logistics. Things cannot fly directly in front of you. They all need to be delivered by people, and this has obviously increased. Traffic flow, but this is necessary. How can transportation be done without driving? Fortunately, most of the delivery personnel only ride electric bicycles, which at least do not pollute the air like cars. Moreover, the express delivery industry has solved the employment problem of many people. Now the job is It's getting harder and harder to find. I don't know why the society is still under the illusion that it's easy to make money. It's all those unscrupulous businessmen who only care about their own interests and spread rumors, which is too far-fetched. The problem of traffic pollution is ultimately a matter of people's thinking and quality. For example, many office workers have to drive within a few steps of the company. Most of these people are the result of over-indulging parents, and some people with no quality. It feels like driving will make you superior to others. Our country should find a way to ban cars. For example, if you are not very far from your destination, you are not allowed to drive (except in special circumstances). There should be more buses. Biking should be promoted more, which is environmentally friendly and exercises. , weight loss, and for office workers (who don’t move during work), cycling is all good, as long as it’s not too far.

Fifth: Moral decay, it’s hard to tell whether reviews are true or false. You can’t touch the product, you can only read reviews. Some people will upload photos, but in fact, most of them are people who fake orders. It can be said that e-commerce companies don’t do fake orders now. Waiting for death, everyone who has done it knows, what is this concept? It means that those who stick to their duties can only wait for death, and those who do not use despicable means will die. What does this mean? This means that if this development continues, it will become more and more unfair, and the gap between the rich and the poor will become wider, leading to many immoral people. People who have the bottom line have become rich. Some people will restrain themselves when they know their mistakes and correct them, slowly correct themselves, do something good, or they are forced by the situation; but some people who are arrogant and have extremely low qualities will be arrogant and domineering. He is afraid that others will not know that he is an uncultivated upstart. In fact, he is very empty inside. A person who truly loves will never gain a sense of superiority by showing off his wealth. This proves that he is mentally and emotionally pitiful. A truly successful person should They have more tolerance and understanding than ordinary people. Everyone has vanity, and everything must be done in a moderate way, which is more or less enough.Summary: Everyone has become lazy. It can be said that the current e-commerce is generally doing more harm than good. In other words, the ideological quality of our people needs to be improved. When someone falls, no one dares to help. Drivers give way to pedestrians. No. There will be regional darkness, we will not be greedy for petty gains, we will not think about getting something for nothing, everyone pays attention to environmental protection and sanitation (please respect the sanitation workers, they are a group of great people), everyone understands each other, has the courage to admit mistakes, and is more tolerant, our country will definitely We will be so powerful that the world admires us from the bottom of our hearts. We still have many shortcomings. It is a good thing to be aware of our shortcomings. Now that we know it, we should change it slowly. It is impossible to get rid of bad habits and bad habits at once. Recently, The incident of the Mercedes-Benz girl reflects the extreme lack of morality in society. If you know your mistakes and do not correct them, the future will only be a mess. Less routines, more sincerity, and do things well seriously. I believe everyone must hope that the future will be beautiful. , the air is fresh and the people are full of love

Why are there so many designers using C4D? Is C4D a design software that designers must know? Are there any C4D training institutions in Tianjin?

This software is currently very popular in China. It is not only used in the film and television market, but also in the design of e-commerce pages, thus generating more commercial value. So today the editor will talk to you about the advantages of C4D software in terms of the software itself and practical applications, so that we can know why it is so popular. 1. From the perspective of the software itself, 1. The interface is simple. Compared with 3DMAX/MAYA, C4D is easier to use, does not require powerful computer configuration, and its functions are also very powerful and stable. 2. It is much easier to get started and draw pictures than Maya, 3D Max and other three-dimensional design software. It eliminates many tedious steps and can quickly produce the effects you want. This is suitable for every learning hobby. This is the greatest gospel for readers and the most desired result for any learning enthusiast. 3. Powerful renderer C4D's renderer is not only the fastest in the world, but also has very good rendering effects. Compared with VRAY, C4D is even better, especially in industrial rendering. It can be used in ZUI short-term rendering. Create the most textured and realistic works within the time required. There are many C4D training institutions in Tianjin, such as [Chengzhushuo] and so on.