Within just a few days after "Fantasy Westward Journey Web Version" was launched, it quickly occupied the top position on the iOS free list/action game list/adventure game list and other lists, and it is still firmly within the TOP15. It's already 2020, but a browser game that's not mainstream is still being launched. It's hard to avoid being a little surprised. From this point of view, the achievements of "Fantasy Westward Journey Web Version" are indeed commendable, but it seems reasonable for the golden name of "Fantasy Westward Journey".
▲The ranking estimated by Qimai data
"Fantasy Westward Journey" spans the era of PC games and mobile games. On the one hand, it maintains user stickiness through the accumulation of games and derivative content. On the other hand, it actively explores pan-entertainment forms such as IP linkage, instant noodles, musicals, and theme stores. It is a pre- It is estimated that the potential value of top IP exceeds 35 billion yuan. However, unlike its predecessors, which pursued gameplay and category breakthroughs, "Fantasy Westward Journey Web Version" simplifies the complex and outputs the essence of the series IP in a simple and easy-to-understand way.
Simple and easy to understand, it is the confession of "Fantasy Westward Journey Web Version" to veteran players
Whether it is the semi-automatic game guidance or the simple and easy-to-understand operation methods, they are all quite standard web game-style creations. But this is not the real highlight of "Fantasy Westward Journey Web Version". What is more noteworthy is the product's efforts in IP restoration.
From the East Bay where they first arrived, the endless Chang'an City, the underworld where ghosts and monsters are hunted, to the Dragon Cave and Phoenix Nest where they are still lost, players of "Fantasy Westward Journey Web Version" can use the vertical screen display that is convenient for playing. Experience the familiar art scenes and music accompaniment, and taste the original flavor of Fantasy Westward Journey.
▲Screenshots of the idle gameplay of "Fantasy Westward Journey Web Version"
Say one thousand, preach ten thousand. IP restoration can only be considered reliable if it falls on the gameplay. "Fantasy Westward Journey Web Version" does not give players the gameplay accumulated over more than ten years. On the contrary, this product gradually guides new users and old players through the relatively simple idle idle gameplay, and slowly unfolds its own gameplay drawing.
▲A list of main cities in "Fantasy Westward Journey Web Version"
Options such as gangs, activities, experience, arenas, chambers of commerce, and demon sealing are quietly scattered in the main city. They are silent on weekdays. The red mark will only light up when the player reaches the triggering conditions, as if shouting "It's time to click on me." !" It is this kind of proper control of attention that prevents the player from being confused when faced with many options.
Although there are only a handful of options, there are a lot of tricks inside. Comprehensive mini-games such as wing room running, warehouse payment, animal room cultivation, robbery raids, and vault running merchants clearly arrange the gang gameplay. On the one hand, it restores and simplifies the PC game gameplay, and on the other hand, it provides experience points, silver coins, Upgrade resources and other special content of "Fantasy Westward Journey Web Version".
In the activity gameplay, the three different categories of daily, limited time, and special are as clear as the Chu, River and Han realms in chess, and they are listed honestly on the game page. Whether it is daily activities to add resources or weekly limited-time activities that take turns according to 1, 3, 5, 2, 46, they are all supplements to the gameplay. Of course, the most confrontational ones are special events. In this gameplay, players will compete with players on other servers after cross-server activation.
Familiar plots such as the Water and Land Conference, the Wuji Kingdom, the Birth of the Monkey King, and the Jinghe Dragon King are now all condensed into the experience gameplay of "Fantasy Westward Journey Web Version". In addition, classic gameplays such as the Battle of Huashan, Twenty-Eight Constellations, Wild Goose Pagoda Underground Palace, and Tribulation of Life and Death are also available, waiting for users to play.
There are also players’ homes for romance, a chamber of commerce for resource exchange, a PK duel arena, and a demon seal that includes many fantasy quest lines (Businessman Ghost, Looking for the Four Glazed Glasses, Asking for the Medicine Zhuzi Kingdom, etc.), which are composed of sentimental or classic gameplay. The main city of "Fantasy Westward Journey Web Version". At a glance, players can get a glimpse of what's going on.
Perhaps players will gradually become familiar with the gameplay of "Fantasy Westward Journey Web Version" and regain the original thrill through the simple and easy-to-understand guidance, but please remember that this is still a relatively mature web game product, and all its contents are Built on the core element: combat effectiveness.
Game depth supports the revenue banner
When evaluating the life cycle of a game product, gameplay depth is one of the key elements. Judging from the rich ways to improve combat power, "Fantasy Westward Journey Web Version" is obviously well prepared in this regard.
▲Path to Upgrade Combat Power
Including the practice of awakening, fellow cultivators and advanced gift returns, players will also experience the original fantasy journey to the West, from consecration, heartbeat, concentration, spiritual silence, to Yuanying, out-of-body, distraction, integration, Mahayana. In cultivating immortals, a resource called Pinxiang Pill will be quite scarce and can be obtained through Gandai or Krypton Gold.
The same goes for pet breeding. In addition to the mutant giant turtle given at the beginning, the popular PVP professional King Kong, the pink bubble that evokes romantic memories, etc. will all appear. In the attribute classification of metal, wood, water, fire, and earth, pets are also classified into green, blue, purple, orange, red, and silver (familiar faces such as super golden monkey and super peacock) with different rarities. Skills, qualifications, equipment, animal spirits, and Taoism, these classic settings are still alive and well.
As for the cultivation and divine weapon systems, the former is relatively simple and only consumes cultivation pills; the latter is more complex and covers multiple items such as fellow cultivation pills, soul casting, accessories, tempering, and four images. It is getting further and further on the road to product depth. . What is worth pondering is that the equipment system is not smelting, strengthening, and gem-setting in the conventional sense, but a slightly DIY artifact creation. If you want to forge magical weapons, players need to produce a sufficient amount of hematite in plot challenges and twenty-eight constellations, and possess the corresponding level of manufacturing guide book and hundred-smelted iron.
These various items are all targeted, which not only helps "Fantasy Westward Journey Web Version" to explore product depth, but also reaps huge benefits in terms of revenue. According to Qimai data, from May 19 to June 17, the estimated revenue of this product exceeded US$7.74 million, and reached a single-day revenue peak of US$860,000 on June 10.
▲Estimated revenue of Qimai Data
The outstanding revenue performance is based on the outstanding game numerical structure. It is precisely the in-depth design of groups that makes "Fantasy Westward Journey Web Version" deliver a good answer. However, half of the military medal is also due to the multi-terminal coexistence model that this product is pursuing.
It is both a web game and a mobile game, a unique multi-faceted ecosystem.
Although "Fantasy Westward Journey Web Version" contains the word "webpage" and is indeed placed in the web port, it would be a bit unfair to think that it is just a web game because of this.
▲N loading ports
Some people may wonder why "Fantasy Westward Journey Web Version" is launched on different platforms such as micro-client, App store, Android, desktop version, etc., when it is clearly only a web game. Isn't it superfluous?
In fact, whether it is the account binding rules within the game or the multi-platform keywords in the traffic advertising materials, they all verify one point: "Fantasy Westward Journey Web Version" actively supports multi-platform data interoperability, and it is expected that players will, on their way home, You can log in to the game and play this product in different ways in different scenarios such as breaks.
And since it is only launched through a web page, "Fantasy Westward Journey Web Version" may not have the same glory as it does now. After all, at a time when apps are dividing browser traffic, "Clash of Clans", "Three Kingdoms", "Proud of Heaven and Earth", "Happy Farm", "Fairy Way" and other high-quality web games in the past can hardly withstand the passage of time. Who can I guarantee that if "Fantasy Westward Journey Web Version" is stubborn to the end, it will also be ignored by everyone.
German web games broke into the domestic market in 2006, and joint operations became the new favorite for profit distribution. Events such as the SLG web game with outstanding unit design, high-quality casual web games, and screen innovations were all highlights in the domestic web game market. But now, everyone can only look for traces of the original glory through the fragments of history.
▲German web game "": translated name "Tribal War"
"Fantasy Westward Journey Web Version", which uses multiple ports at the same time, has made a good move. Although it started as a web game, it didn’t stop there. On the one hand, this product cleverly restores the Fantasy Westward Journey IP through simple and straightforward gameplay, and on the other hand, it achieves great revenue results under a familiar numerical structure.
In terms of IP value continuation, "Fantasy Westward Journey Web Version" is undoubtedly a qualified successor. But when it comes to saving the development trajectory of declining web games, I’m afraid it’s still unknown. However, if we only consider the impact of the unique ecology of "Fantasy Westward Journey Web Version" on the existing web game environment, the inspiration caused by this incident may be more worth thinking about.
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