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IP Creation | When Internet Celebrity “Ali” Meets Ye Ye Farm, A New Path For IP Monetization Is Realized

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[Splendid Times: Focus on providing one-stop solutions for agriculture, culture, tourism and health]

The first "national" comic image born on the Chinese Internet, the innocent and healing little red fox, Ali has a history of more than ten years and has gone through the most complete IP development and operation path. From becoming famous overnight on the Internet, to becoming a well-known animation brand in many fields such as picture books, animation, games, product licensing, offline theme stores, and entering the cultural and tourism industry, among many IPs, why is he the only one who stands out and how he does it? IP commercial operation, with a net worth of hundreds of millions?

I believe that many people first met Ahri through the Internet. Ahri appeared on some social platforms many years ago. This little red fox wearing white underwear instantly became an internet celebrity in the animation industry. Relying on emoticons to open up the market through online channels is now a very common mass media strategy, but six or seven years ago it was a very cool thing and a new media strategy in the true sense. Facts have proved that new media is indeed the most suitable way for Ahri to incubate IP. This is not only an opportunity, but also a choice of the times.

Once it becomes influential and then settles down, it will form a gathering of fans, and the construction of the community will have huge commercial potential that can be tapped. The most practical way is to turn it into a product, so that the industrial chain forms a closed loop. The first works Ahri launched were books, a relatively traditional product form. However, as the book industry continues to shrink than before, the total sales volume of picture books has reached 3 million+. There are more than 1,000 derivative products, covering plush dolls, clothing, bags, stationery, daily necessities, etc., and it has authorized cooperation with many well-known brands including McDonald's, Master Kong, Peacebird Home Textiles, Yunifang, DQ, Kelan Diamond, etc.

But these are far from enough. More products need to be developed that people want to continue to own. The emotions that offline operations can maintain are far beyond what pure online content can match. Focusing on Ali's image characteristics and communication hot spots, the Dream City team crossed over to museums, theme museums and cultural tours.

Shenzhen-EXPO takes "Ali" as its representative image, cleverly integrates people and IP, organically combines IP with real-life products, and integrates exploratory scenes with elements such as science, exploration, entertainment, climbing, and physical fitness. An interactive and experiential growth space that meets children's growth needs and creates China's first children's exploration museum.

Prince Gong's Mansion, which carries half of the history of the Qing Dynasty, has three to four million tourists every year. However, the tourists are older and the tourist density is high during summer vacation. Faced with the relatively high age of tourists, the Dream City team creatively combined the cute image of Ahri with the solemn and solemn Prince Gong's Mansion. Ahri played the role of the young master of Prince Gong's Mansion to tell people the story of the Qing Dynasty. It makes the originally inactive culture more acceptable. Young people and children learn about Prince Kung’s Mansion through watching Ahri, and older people learn about Ahri through Prince Kung’s Mansion. This combination cleverly realizes the nature of traditional Chinese culture and contemporary culture. A crossover between the two brands. This is the powerful role of culture in empowering new urban and rural areas, new industries, and new consumption.

Under the great opportunity of consumption upgrading, new retail is an important aspect of it. Ali’s theme cafe with its own fans provides a long-term offline experience space and becomes the integration point of online and offline animation IP.

IP cross-border cultural tourism industry is the most difficult. Countless IP cross-border cultural tourism industry has failed more than success. To turn the design on paper into a realistic scene, we are faced with a brand-new industry rule. But Chengdu Ali Field Farm is one of the winners, a practical case of new exploration created with cultural IP.

The design concept of Ahli Field Farm is to give visitors an "original cultural immersive experience", but some of the recreational facilities are difficult to integrate with the natural environment.

Hans designed a new story for Ali Field Farm. With the main line of the story, it is necessary to use "dream" as the theme and use fantasy elements to enrich the connotation of the story. A series of interactive facilities suitable for children's play need to be related to the story. tightly together. After continuous exploration and repeated adjustments and practices, a unique operating model of "farm experience + IP immersive experience + high-end unpowered facilities + parent-child education = Ahli Field Farm" was gradually formed, becoming a successful new internet celebrity check-in destination.

The crossover of IP to the cultural and tourism industry has brought huge opportunities to cities and rural areas, but how can traditional projects and products seize the opportunity to transform and upgrade, and how to avoid wrong methods and concepts? How can project development and operation personnel quickly master operating methods, find and identify excellent planning and designers? How can investors deeply understand the underlying logic and methods of the industry? How do planners and designers accurately capture market opportunities and capture consumers’ concerns? Can cultural and creative enthusiasts who are still waiting and watching quickly seize new opportunities and transform themselves into the cultural and creative industry?

Nowadays, the cute and healing Ahri has come to reality from the animation world. Following the opening of the first domestic Ahri-themed field farm in Chengdu, Ningbo Ahri Field Farm will also open in October this year, causing "raccoon" in East China. With the widespread attention of fans, we look forward to following Ahri to open the fairy tale dream and meet the childlike innocence of the field.

Ningbo Ahli Field Farm covers an area of ​​about 150 acres. It deeply explores the local agricultural cultural heritage of Hongtang, introduces the well-known domestic animation IP Ahri, and brings together world-renowned non-powered amusement equipment, integrating Ahri IP culture, modern agriculture, cultural tourism and leisure, and nature. Paradise, farming experience, field life, etc. are organically combined to create an innovative farm that integrates "farming and animal husbandry experience + non-powered amusement + IP immersive experience + natural education".

The project will consist of two parts: the field farm section of the enclosed park and the parent-child themed shopping street on the periphery.

The enclosed part of the park will include theme areas such as agate forest, spiral wood garden, starlight beach, windmill, and pasture.

The parent-child themed shopping street will carry out extensive investment cooperation around various parent-child education and training institutions, themed retail and catering businesses. Build a parent-child pastoral vacation destination in the suburbs of Ningbo.

Visitors in the closed park can take photos with Dream Chasing Ari in the "Whirlwood Garden", learn about plants in the "Agate Forest" and explore the mysterious emerald maze; they can follow the guidance of the red-nosed moon and interact with more than ten people at the "Starlight Beach" Intimate interactions with adorable pets.

Theme farms have become an indispensable leisure method in today's leisure industry and are favored and recognized by more and more operators. Throughout the development of theme farms in our country, there have been many failures and few successes. The reason is that the theme determines success or failure.

Ahli Field Farm is an innovative farm that integrates "farm experience + non-powered amusement + IP immersive experience + natural education". Make full use of the original natural environment to build a natural farm that is truly suitable for the local market, creative and humanistic, and create the ultimate natural experience amusement products for friends who love to get close to nature, so that everyone can gain joy and knowledge here. It is an idyllic oriental field. The original intention of the farm team is also the driving force for its continuous progress.

At Ali Field Farm, families can enjoy the wonderful parent-child time of each other's company, explore mutual understanding of education methods, and understand the relationship between man and nature. The elders can regain their childlike innocence, the young can be healed, and the young can challenge the future.

Through the development of these projects over the years, the Tianyuan Oriental Field Farm team has accumulated rich experience in product research and development, IP integration, planning and design, and operational practice. In particular, it has also made systematic planning on the IP system. Tianyuan Oriental Field Farm Signed an exclusive licensing strategic agreement with Dream City for Ali Field Farm.

Nanjing Ali Field Farm is expected to open in March next year. The farm team will continue to work hard to bring new pastoralism to more places, so that indigenous people, new residents and tourists can all benefit from the pastoral complex model.

Source | 21 Finance

[Splendid Times: Focus on providing one-stop solutions for agriculture, culture, tourism and health]

Field Equipment Setup For Soccer Dribbling And Shooting Around The Pole

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Abstract: In normal physical education classes, there are often a large number of students and limited field equipment. In order to solve the problems caused by this situation, such as low student practice density and low utilization of field equipment, the author uses the reasonable design of soccer dribbling and shooting field equipment. Taking the setting as an example, we try to achieve mutual promotion between student practice density and venue equipment utilization in normal physical education classes.

Keywords Football dribbling, pole shooting practice, density, field equipment utilization

CLC classification number: G843 Document identification: A Article number: 1009-9328 (2017) 06-000-01

Football dribbling and shooting around the pole is a sports event in Nantong City's high school entrance examination. In normal physical education teaching, in order to improve classroom efficiency when the venue equipment is limited, the author has effectively designed and arranged the venue equipment, and achieved a complementary effect between the student practice density and the utilization rate of the venue equipment. Here is a special introduction as follows:

1. Equipment settings for soccer dribbling and shooting around the pole

Field equipment setting: It is conducted on the football field. The test area is 25 meters long and 6 meters wide. The distance from the starting line to the first sign pole is 3 meters. The distance between each sign pole is 3 meters. There are 5 sign poles in total. It is 1.2 meters high and 3 meters from the sidelines on both sides. The goal is 2 meters high and 3 meters wide. The vertical distance between the shooting line and the midpoint of the goal line is 6 meters. Both sides of the goal posts are fixed with blocks 2 meters high and 1.5 meters wide. (see picture 1).

Test requirements: Students stand behind the starting line and prepare. After hearing the starting command, they dribble forward and pass the pole as shown by the arrow in Figure 1. When the student bypasses the fifth flag pole, he shoots in front of the shooting line.

2. Reflection on the equipment settings for soccer dribbling and shooting around the pole

The number of students in the six classes taught by the author is about 60. In normal classes, the equipment provided is relatively limited. A maximum of 16 footballs, 20 flag poles, and 4 goals can be provided. During the practice, boys and girls were divided into two groups according to their gender, and they practiced separately according to the method shown in Figure 1, that is, each group has about 15 students and 4 footballs. However, it was soon discovered that the classroom efficiency was very low. At the same time, there were only 1 student in each of the 4 groups practicing. After shooting, the ball had to be transported back to the starting line to ensure that the students waiting in line could have time. Ball practice. If there are students in each group who dribble the ball when the first student dribbles to the 4th or 5th flag pole, they will start dribbling in turn. Although the number of people practicing can be increased during the same period, each group will often queue up and wait at the starting point. There is no ball at the feet of students because each group of students with the ball is either dribbling the ball back to the starting point, shooting, or dribbling around the pole.

3. Improvement of equipment settings for football dribbling and shooting around the pole

(1) Figure 2 is an improved diagram of the field equipment setup for football dribbling and shooting around the pole. Two test field equipment are designed to face each other and integrated into one practice field equipment. The area of ​​the practice area is the sum of the areas of the two test areas. The two goals are placed on both sides of the field. To facilitate practice, the net and the blocks on both sides of the net are not installed. The 10 flag poles are divided into 2 groups. The distance between each group and the vertical distance between the shooting line and the midpoint of the goal line are all the same as the test venue equipment settings to ensure practice. The effect is consistent with the effect required by the test.

(2) During practice, students will be divided into male and female groups according to gender, and each will use a practice field. Taking the boys' practice as an example, the 8 boys with the ball are equally divided into 2 groups, each located behind the 2 starting lines. The students without the ball are also equally divided into 2 groups, each standing behind the 2 goals. Students with the ball dribble and shoot in sequence according to the direction of the arrow shown in Figure 2. After the students with the ball shoot the ball, they leave the practice field to the right and continue to line up at the end of the line of students without the ball, waiting to catch the ball. After the students without the ball behind the goal catch the ball shot by the student with the ball, they dribble to the starting point on the same side and the students with the ball line up and wait to start dribbling. In order to increase the number of people practicing, when the first student dribbles to the 4th or 5th flag pole, the next student can dribble and start.

(3) From the comparison between the test method and the practice method formed by the different settings of the venue equipment in Figures 1 and 2, it is not difficult to find that although the practice method requires twice as many venue equipment as the test method, it can satisfy The number of people practicing is also twice the number of people accommodated by the testing method. However, through the integrated design and layout of venue equipment, the "development" effect between student practice density and venue equipment utilization reflected by the practice method cannot be reflected by the testing method.

1. The setting of practice venues and equipment improves students’ practice density. The test method takes the form of one-way dribbling and shooting. Although the practice method is a combination of two opposing test methods, by removing the net and the blocks on both sides, and different positions of students with and without the ball, It has completed the effective "shooting and catching" of the ball between students with and without the ball, and formed an uninterrupted and cyclic practice method, thus promoting the improvement of students' practice density.

2. The increased practice density of students improves the utilization of venue equipment in practice methods. The circular practice method of the practice method not only increases the number of people practicing, but also increases the number of times students dribble and shoot, the number of times they go around the sign pole, and the number of times they pass the field, thereby improving the utilization of the field equipment.

references:

[1] Zhi Zhiyong. Physical education teaching should set up venue equipment skillfully [J]. Chinese School Physical Education. 2009 (8).

Composition For The Third Grade Of Primary School On Spring Outing

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The essays selected by the editor of Composition.com for you:

Third grade composition sample | Excellent third grade composition | Third grade diary | Third grade weekly diary

Spring outings not only broaden our horizons, but also allow us to experience a lot of fun. The following is the "Spring Outing Composition for Third Grade Elementary School" compiled by the editor of Study Abroad. Welcome to read it. It is for reference only. I hope it will be helpful to you.

Chapter 1: Composition for the third grade of primary school on spring outing

Today we came to the classroom early, waiting to go to the spring outing attractions. The teacher said we should work in groups of several people. We embarked on a spring outing.

Along the way, weeds and golden rapeseed flowers showed their smiling faces. Some students asked what the terminal looked like. Beautiful or not. Some classmates asked us what to do when we got there. Amidst the discussion of the students, we arrived at the terminal unknowingly.

ah! It is a small beach on the Yangtze River. It's even more beautiful than I imagined! A beach, golden and soft to the touch, so comfortable, the river water is blue, the breeze blows gently, and there is the fragrance of rape flowers. Everyone's hair is flying one after another, a little flying kites, a little digging sand holes, Playing volleyball, there seems to be magic in the small sand.

At noon, we opened our travel bags and tasted delicious food. A few lively and cute little girls were pulling wild vegetables in the woods by the beach, and everyone played together happily.

When it was time to go back, everyone seemed to have a deep friendship with the small beach and were reluctant to leave. In the last moment, in order to prevent everyone from being depressed, I picked up a bunch of leaves and threw them on the heads of the classmates. Yelling in the wind, everyone’s laughter came back, and our hearts became happy again.

Spring outing is so nice! I hope we can be this happy every day.

Chapter 2: Composition for the third grade of primary school on spring outing

It was a beautiful day today and all the teachers and students of our school went to the Suihe Ecological Park for a spring outing.

We lined up neatly and set off happily like birds. Coming to the ecological park was like walking into a green ocean. We couldn't help but recite He Zhizhang's famous saying "Jasper is as tall as a tree, with thousands of green silk ribbons hanging down. I don't know who cuts out the thin leaves. The spring breeze in February is like scissors." "These tens of millions of wickers are like a little girl's braids dancing in the wind, so beautiful. There are also many peach blossoms here. Some of them are in bud, some are fully unfolded, revealing small yellow stamens, and some are still flower bones…

We talked and laughed like a group of happy elves, looking here and touching there, and the park suddenly became lively.

Some students played games, some made straw hats with wicker, and some ate delicious snacks. Everyone had a great time here.

Spring outing is so fun, I still want to go out.

Chapter 3: Composition for the third grade of primary school on spring outing

We faced the spring breeze, walked along the path, and went out for a spring outing humming a ditty.

We came to the edge of the field, and the birds were chirping, seeming to welcome us; the wildflowers were smiling, seeming to be calling us to the field. We rush into the fields to breathe the breath of nature and look for the traces of spring. Nature has given us a lot of "music": a green grass became a harmonica, a rattleweed became a bell, and they formed a piece of natural music.

Suddenly a classmate said: "Snake!" Immediately, all the timid female classmates ran to the teacher's side, one by one. We boys are not afraid! We walked over and saw a brown snake squirming its young body. There was a naughty classmate who gave the order: "Step on it to death! Get rid of the harm to the people!" Several of our classmates stepped on it in a hurry. The snake was lying on the ground dying, unable to move at all…

Our spring outing was coming to an end, and we were sitting on the field ridge dejectedly. The teacher asked us to go back, and we had to leave reluctantly…

Chapter 4: Composition for the third grade of primary school on spring outing

This afternoon, the rain stopped.

My grandfather and I went for a spring outing to Baishazhou in the Xiaoshui River. To get to the sandbank, you have to cross a suspension bridge. Two antique hexagonal pavilions connect the suspension bridge. After crossing the suspension bridge, we came to the white sand island.

On the white sandbank, there are many tourists playing on the sandbank. Some are playing in the water; some are flying kites; and some are looking for strange-shaped stones. Seeing those tourists flying kites reminded me of the poem "Village Residence" written by Gao Ding, a poet from the Qing Dynasty: "The grass grows and the orioles fly in the February sky, and the willows on the bank are drunk with the spring smoke. Children come back early from school and are busy taking advantage of the east wind. Flying kites." This poem is so similar to the scene I see now!

I played for a while and then sat on the sandbar with my grandfather. Watching the clear river water singing cheerful songs, flowing into the distance. The air is fresh and sweet, giving people a refreshing feeling. Looking upstream along the river, a Dongfeng Bridge is flying in the sky. Like a rainbow after the rain, spanning the Xiaoshui River. There are vehicles going back and forth on the bridge, and two fishing boats rowing back and forth under the bridge. There is also a floating bridge upstream of the bridge. The mountains in the distance are misty. The trees on both sides of the river are lush and green. It forms a beautiful landscape painting.

I had so much fun that I didn't want to leave for a long time.

The History And Classification Of Roller Skating

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Roller skating enthusiasts are communicating on the forum!

Introductory roller skating instruction

Knowledge about choosing roller skating

roller skating

, there used to be many Chinese versions, roller skating, roller skating, but today, we all call them roller skating, but this does not negate the previous names, because these are all correct.

Roller skates are divided into double row skates (QUAD) and single row skates ( It is not perfect, so that domestic players prefer in-line skating, and the incomplete understanding leads to the belief that double-row skating is outdated. However, there are many people in China who say that they want to practice single-row if they have a basic double-row, or switch from double-row to single-row. It’s a one-sided, very layman’s view. As sports equipment, double-row roller skating and single-row roller skating both have a high international status, because they are two different sports equipment!

Roller skating is also a great means of transportation. If you choose the right type, both double-row roller skating and single-row roller skating can be used on the street. Some people say that double-row roller skating cannot be used on the street. This is very unobjective. The road adaptability of wide wheels is Better than narrow wheels, just like the relationship between mountain bikes and road bikes, tandem roller skating is on par with longboards, and all roller skates, especially speed skates, have street-friendly performance

Roller skating () is a kind of competition that uses special skates as a competition tool. It is also a daily leisure thing. Most roller skaters today mainly use inline skates, also known as brushes. (The nickname given to this sport by inline roller skaters comes from the sound made when the wheels rub against the ground during skating. It is also called roller skates. It is called "brush", and skating on the road is called "brush street"). Therefore, inline skating has almost become synonymous with roller skating.

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In 1819, M. recorded the first pair of single-row pulleys in the French invention patent. The structure of that pair of shoes was composed of 2-3 wheels forming a straight line. However, this idea did not achieve the expected "popularity". The end.

In 1823 in London, a pair of roller skates was designed by placing five wheels in a row on the bottom of the shoe. The was not taken at the time.

In 1863, the United States found a way to make usable skates. He proposed a pair of skates with four wheels side by side, which allowed turning, and skating forward and backward. That is, the most traditional skates! In 1884, the invention of the ball-bearing wheel helped the sport of ice skating flourish.

It wasn't until 1980 that two brothers in Minnesota who loved ice hockey installed the wheels in the blade base in order to continue practicing after the game season, creating the first pair of inline skates in which the wheels are arranged in a straight line. The official scientific name of the shoe is In-, which has become the official name of today's inline skating.

In 1984, it began to develop roller skates for various purposes. It has always been a leading brand in the international flywheel industry. In 1994, it brought the ABT simple braking system to the market, which is the inline skate we see today. In-line skating is not only limited to hockey players but has become a fashionable leisure sport popular all over the world.

In 1995, ESPN's first extreme sports event introduced stunt inline skating (-) to the world!

Stunt in-line skating originated in the United States, and its stunt shoes are also different from ordinary in-line skating in that many accessories are added to the in-line skating. Ultimately making inline skating more fun and exciting.

CollapseEdit this sectionSports categoryCollapseExtreme roller skating

Extreme roller skating is also called stunt inline skating, and people who play extreme roller skating are called. Extreme roller skating is very popular among young people nowadays. It is mainly divided into street and professional venues. The professional venue is divided into prop competition and half pipe (U-shaped pool).

Roller skating is a leisure sport, but it is also a competitive event. With its continuous improvement, a number of roller skating competitive events have been formed. Roller skating has already appeared in the current National Games.

Folding speed roller skates

Competition events that use single-row and double-row roller skates as competition tools are divided into two types: track competition and road competition. The official race distances of the World Championships track are: 300m time trial, 500m elimination race, 1000m, 5000m, 10000m points race, 20000m points race; road races include women’s 21km half marathon and men’s 42km Marathon. The field track is basin-shaped like a velodrome.

Folding figure skating

The creation of figure roller skating was actually originally to allow figure skaters to train without ice, and then developed into an independent sport. It is divided into four categories: prescribed figure skating, free skating, pairs skating and couples dance. The competition is held on a field not less than 50 meters long and 25 meters wide. Each team can participate in each competition with 3 people, for a total of 12 men and women. The winner will be determined based on the difficulty of the movements and the gracefulness of the dance.

Folding freestyle roller skating

(), the most representative of which is the flat style (referred to as flat style). Others include downhill, FSK, leisure, fancy braking, high jump, and wheel dance.

Flat tricks include tricks around the pile and speed over the pile. The world's emperor of roller skating, Saint Bastian ( ), referred to as SEBA, can be said to be the originator of roller skating.

Based on the inspiration of slalom skiing, coupled with the unique elements of roller skating, it slowly developed into what it is today.

Downhill is a relatively exciting form of roller skating similar to speed skating. Generally choose to do it on relatively steep roads or mountain roads. After wearing a full set of protective gear, downhillers rely on the inclination of the road to provide power, and their bodies fall freely, feeling the thrill of lightning.

Recreational roller skating is commonly known as street skating. It is a form of roller skating where you can walk outdoors wearing roller skates and feel the relaxation, pleasure and freedom brought by roller skating. It is mainly aimed at leisure and fitness, relaxing yourself and feeling comfortable.

FSK is a special form of roller skating derived from a mixture of various forms of roller skating. It combines elements such as downhill, leisure, street racing, fancy braking, fancy jumping, and rotation. It can be roughly divided into two types of gameplay: wild street and field. Wild Street incorporates other forms of roller skating such as downhill and fancy jumping into the process of sweeping the street, making Wild Street endlessly charming. Venue FSK mainly involves fancy braking, fancy rotation, etc. in a certain venue. Of course, other forms of roller skating are also incorporated.

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【Roller skating】

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