Recently, The 5-story "Japanese Food Building" In Shenzhen Has Suddenly Become Popular.

Recently, a well-hidden "Japanese building" in Luohu has quietly become popular. It looks unremarkable on the outside, but inside it feels like traveling to Tokyo. It's called the Guomao Commercial and Residential Building.

It is a tacit secret among Japanese people in Shenzhen. Five floors are filled with Japanese food shops and izakayas, as well as Japanese ear picking, Japanese travel agencies, Japanese eyelashes and manicures…

As long as you come here, you will meet Japanese office workers who come to eat.

Many Japanese food shops in the building were originally opened in the Guomao Food City next door.

In 2015, the food city made a new plan for its catering, and many old restaurants that had been open for five or six years moved to the nearby Guomao Commercial and Residential Building.

Over time, many Japanese industries were attracted to gather here, and the name "Japanese Food Building" spread.

Most of the Japanese food stores here receive Japanese customers. When you enter the store, you will always hear the clerks shout "". The authentic pronunciation makes people think that the clerks are also Japanese.

The front door is basically a small unit door, but when you enter, you will find a different world, with tatami mats and private rooms… It really feels like walking into a Japanese TV series.

The store basically doesn't do much promotion, and its reputation relies on word of mouth among diners, so you can imagine the degree of authenticity.

Shunsai Japanese Cuisine

Address: Unit E, 2nd Floor, Guomao Commercial and Residential Building

Business hours: 11:30-14:00, 17:30-22:30

This is a surprising little shop, and the handwritten signature dishes at the door are very warm. Whether it's lunch set meals or sashimi, the prices are all in the mid-range.

Its plum wine is very famous. It has high acidity and full alcohol. It is very enjoyable to drink a glass.

The lunch set meal for one person is really cost-effective. One set menu has three types of rice bowls to choose from: pork chop, egg-coated chicken, and beef, and is served with hand-made buckwheat noodles or salad. Many office workers come here to have a quick meal.

Soba noodles are handmade, and the white noodles without buckwheat husks will be relatively softer in the mouth. Dip in the bonito flower juice and it tastes salty, sweet and refreshing.

There is a wall of Japanese comics and novels in the store, all in original Japanese. Although not many people came to the store at noon, it is said that the seats here are very popular at night and are fully booked at noon every day.

Many Japanese prostitutes are waiting to get together with fellow villagers here at night and taste the sake and roasted birds with the taste of their hometown.

Izakaya Kasumi

Address: Unit H, 4th Floor, Guomao Commercial and Residential Building

⏰Business hours: 11:00-14:00, 17:00-23:00

On the fourth floor is Izakaya Kasumi. The store decoration is not new, but it is clean and tidy. When you walk into the store, it feels like you have stepped back ten years.

It’s very interesting. This store also has original Japanese comic books, so you can flip through two pages while waiting for your meal~

Recommended special skewers and fried food, cooked with the simplest ingredients, full of fire flavor.

The signature dish is the Utsunomiya pan-fried dumplings, which are fried to a crispy texture but not burnt, and are suitable for eating with cold beer.

And these stores

Including roasted birds, grilled eels, Japanese hot pot…

Toriyoshi

Address: Unit B, 5th Floor, Guomao Commercial and Residential Building

⏰Business hours: 17:30-22:30

Recommended dishes: chicken sticks, salt-roasted chicken skin, grilled foie gras

Sakata Live Eel Japanese Cuisine

Address: Unit E, 3rd Floor, Guomao Commercial and Residential Building

⏰Business hours: 11:30-14:00, 17:30-23:30

Recommended dishes: eel box lunch, thick beef tongue salt grill

Xueyuehua Japanese Cuisine Japanese Hot Pot Restaurant

Address: Unit C, 2nd Floor, Guomao Commercial and Residential Building

⏰Business hours: 11:00-14:00, 17:00-23:00

Recommended dishes: Sukiyaki, Wagyu beef triangle, salmon roll

While eating, we chatted with the guests at the next table for a while.

It is said that many Japanese diners living in surrounding cities such as Dongguan and Huizhou will also travel thousands of miles to Luohu to eat, as if this is the Japanese Association of the Greater Bay Area.

The owners of several Japanese food restaurants are also Japanese, and they are all friends with their customers. They are also fellow countrymen who comfort each other while wandering in Shenzhen.

If you are an old Shenzhen native, you must have experienced the glory of China World Trade Center. At that time, many Japanese companies first took root in Luohu, so various Japanese-style shops have been opened here for more than ten years, not only in the catering industry, but also in various service industries.

Therefore, after dinner, you can also experience some popular entertainment items here, such as ear picking and massage.

– Xing'er ear picking·head·shoulder·face·massage-

This Japanese-style ear-picking shop is located on the fourth floor. The store is not large but has small separate rooms, which is full of comfort.

The decoration of the store is in a real Japanese style, with traditional floral decorations. It's a great place to come here to relax after get off work.

Walking out of the Japanese Food Building, it felt like I had left Japan and returned to Shenzhen.

Some people always say that Shenzhen really lacks its own culture. Both the street scene and the food and beverages seem to be "spliced ​​together".

But I just think this shows that Shenzhen culture emphasizes tolerance. Even if you come from thousands of miles away, as long as you want to take root here, there is always a corner of the city where you can have the familiarity of your hometown.

////

▌Guomao Commercial and Residential Building▌

– transportation-

Walk 487 meters from Exit C of Guomao Subway Station on Line 1

– Small tips-

Some stores are open in the morning and evening hours

Remember to check the time before departure

"Night" Trend In The Greater Bay Area, "play" And Fun Hi Life; Qianhai HOP World Themed Commercial "night" Lights Up Shenzhen

As a natural extension of the "day economy" in the fields of time, space and consumption, the night economy has become one of the main battlefields of urban competition. A city's night economy can best demonstrate the city's urban characteristics. When fashion meets fun Nightlife, the current youth and night culture collide. On November 20, Zhongpeng Property Group followed the trend of the times and built Bao'an Central Commercial Landmark – Qianhai HOP World, which opened under the spotlight and opened a trendy and interesting scene for Shenzhen. The commercial landmark reaches new heights.

The opening ceremony was packed with guests and people. More than 200 people including group leaders, business representatives, industry guests and mainstream media were all present to witness the glorious moment of the grand opening of Qianhai HOP World. The entire opening ceremony has the theme of "Enjoy Fun and Make Fun", aiming to convey the core positioning of Qianhai HOP World as the home of trendy life, nightlife, culture and social networking.

Qianhai HOP World has a total area of ​​58,000 square meters. It is a night culture themed business in Qianhai Bay District that integrates special catering, leisure entertainment, life facilities and other businesses. Its geographical location is in the core of Qianhai and Baozhong, seamlessly connected to Baohua Station of Metro Line 5, with complete municipal and commercial facilities. It is surrounded by more than 30 high-end communities and has more than 1.3 million golden customers within a 5-kilometer radiation circle. . The million-level core business district, with four-dimensional transportation of "sea, land, air and railway", makes traveling from north to south convenient and unobstructed, and the future business potential is unlimited.

Qianhai HOP World is a large shopping mall under the Qianhai HOP International Project, a 160,000-square-meter bay urban complex. The project also has a variety of functional supporting facilities such as business offices, high-end hotels, and cultural and entertainment theme plazas. It is in line with the planned development of Binhai in the central area of ​​Bao'an. The headquarters economy and the idea of ​​building a regional high-end service industry cluster complement each other.

Qianhai HOP World re-constructs trendy nightlife, fills the gap in night culture and business in Baoan area, extends the entire commercial operation hours, and creates the first shopping mall in South China that is open until 2 am, providing a place for energetic urban young people. The home of trendy life, night culture and social networking.

Qianhai HOP World Shopping Center gathers regional brand first stores, upgraded stores, and specialty customized stores, and combines "walking scenes", "oxygen-injected spaces", "scarce public landscapes", "pan-lifestyle formats" and "sense-free" Integrate common features such as "standard service" into business, and use its unique 21,000-square-meter super-large bay plaza to create comprehensive theme plazas such as lighting, music, food, fashion, cultural creativity, and entertainment, focusing on consumer experience and participation. The creation of sensory and interactive scenes brings a new lifestyle beyond the traditional, promotes the improvement of consumer quality and energy level in Baoan Center, and strives to create an emerging consumer attraction field and a new commercial landmark in Qianhai.

Speaking at the opening ceremony, the chairman of Zhongpeng Property Group said that Qianhai HOP World, as Zhongpeng Property Group’s first project in Baozhong, is a new model for Zhongpeng Property Group to innovatively practice the TOD model and create cross-regional consumption destinations. Qianhai HOP World is the first Internet celebrity bar district in Baozhong, which coincides with the theme of "night economy". It will expand the night lifestyle for consumers and start the night "high explosion" mode, which will enrich the Greater Bay Area. The diversity of coastal lifestyles in the new era provides consumers with more wonderful lifestyle possibilities.

On the opening day, all the brand merchants in the shopping center made a collective appearance, with the investment rate reaching 100% and the store opening rate reaching 90%. The scene was crowded and the event was unprecedented!

There are many photo check-in points and experience devices inside and outside Qianhai HOP World, such as Super Heroes Airborne in Shenzhen, Aviation and Navigation VR Theme Pavilion, etc. There are also HOP Fun Music Festival, Supercar Drinking Pass, Flight Attendant Supply Station, and Cultural and Creative Market , Chong Meng IP Parade’s rich and diverse themed activities are beyond your imagination.

In the future, Qianhai HOP World will follow the economic development boom of the Greater Bay Area, lead the new generation of Bay Area urban lifestyle with the concept of trendy life, and inject trendy fun, entertainment, fun "taste" and art into the Bay Area. "Culture, create an innovative commercial complex with night culture features in Bay City that combines "leisure experience" and "circle socialization", and contribute to the commercial upgrading of Bao'an and the regional economic and cultural development.

Analysis Of The Interior And Exterior Of The Modified Version Of The Current Mercedes-Benz Vito In Henan

Commercial vehicle – MPV: The full name of MPV is Multi-, which is a multi-purpose vehicle. As one of the best-selling models in the luxury commercial vehicle market, the imported Mercedes-Benz Vito can be said to be a veritable prince. What we are going to introduce today are models that are very suitable for purchase and personalized modification. How about modifying the Mercedes-Benz Vito business car?

Detailed dimensions of current car: .

Henan Kaiyuanxing dealer, refitting the original kit with integrity, paying 10% for any fake ones.

Configuration: 2.0T 7-speed automatic manual front rear drive 17-wheel fixed-speed cruise engine start-stop automatic air conditioning 12-inch multimedia navigation reflection luxury seven-seater high-roof sunroof double-sided manual door private luxury full partition 16L car refrigerator imported from Italy new coffee machine air Purifier front and rear intercom system 43-inch curved smart TV (liftable) BOSE audio TDMB high-definition digital TV box 4G wireless wifi router interior overall leather-wrapped buckskin electric curtains umbrella storage slot (with umbrella) leather steering wheel wood grain high-definition paint Touch screen operation for decorative parts Luxurious LED lighting system (3 sets of independent light switches, adjustable brightness) Retractable multi-function table Front door, middle door, tail door Stainless steel pedals Teak floor Cockpit leather seats Second row of leather seats (8 electric items With ventilation/heating/massage/leg rest/rotatable) three rows of leather seats (4-position electric/adjustable sofa bed) hidden mini safe

Great gift 1. Get a RMB 10,000 gift package when you book an RV: imported silent generator + 1 set of outdoor tables and chairs + 1 set of exquisite porcelain + a customized high-end umbrella + 1 free maintenance

Great gift 2. Book a business car and get a RMB 10,000 gift package: a gas card worth RMB 2,000 + film + 1 set of luxury leather floor mats + 1 set of high-end pillows + 1 set of exquisite porcelain + 1 customized high-end umbrella + 1 free maintenance

Luxury Gift Three: Order a parallel imported car and get a big gift package: a gas card worth 1,000 yuan + film + 1 set of luxury leather floor mats + 1 set of high-end pillows + 1 set of exquisite porcelain + 1 customized high-end umbrella + 1 free maintenance

Souvenirs upon entering the store: a bottle of red wine; an umbrella.

Event time: December 12th to January 12th! ! !

The Mercedes-Benz Vito business car will provide a comfortable office space for business people on the road. The noble temperament of Mercedes-Benz is innate, and the Mercedes-Benz Vito, which has royal blood, has become the new darling of the high-end commercial vehicle market in recent years!

The cockpit of the Mercedes-Benz Vito business car is used more as a workplace for full-time drivers, adhering to the excellent quality and outstanding design of Mercedes-Benz. The size of the steering wheel that combines genuine leather and mahogany gives you enough confidence to take care of its huge body. Most of the function buttons are practical and not unnecessary fancy.

Luxury cars are a symbol of wealth, and finely decorated luxury cars more fully reflect the individuality of the car owner, making wealth no longer the same. The Mercedes-Benz Vito has a dynamic and fashionable appearance, and a stable interior that allows you to do whatever you want. It also has a backrest-type table panel to enhance comfort and convenience during travel, and it has strong power.Imported car market

Keywords: Mercedes-Benz Vito, configuration, quotation, Henan

Petty Shares: Analysis Of The First Domestic Pet Food Listed Company

Introduction

Starting from 2018, the [Capital Market·In-depth Interpretation] column of Tianjin Economic Broadcasting's "Today's Securities" every Monday will invite experts from the investment banking field to share with you the situation of recent IPO companies, through the professional perspective of the investment banking team's primary market and dimensions, examine the fundamentals of newly listed companies related to the secondary market and discover valuable investment targets.

Guest of this issue: Project Manager of Tianfeng Securities

Ni Hao

(Click on the audio to listen to the full version)

host

What does Petty Shares do as a company? Can you briefly introduce it?

Ni Hao

Petty Co., Ltd. was established on October 21, 2002. Since its establishment, the company has been engaged in the research and development, production and sales of pet food. Its main products are animal skin chews, plant chews, nutritious meat snacks, bird food and Edible small animal toys, baked biscuits and other products.

Mainly chewing gum food, accounting for more than 90% of the total revenue. Pet food is food specially provided for pets, between human food and traditional livestock and poultry feed. According to functions, pet food can be mainly divided into: pet staple food, pet snacks and pet health products. Pet staple food is mainly used to provide pets with energy and nutrients to maintain their daily physical fitness. Pet snacks include jerky, meat strips, gum chews, teeth cleaning bones, etc. Pet snacks are mainly used by owners to attract the attention of pets or adjust their taste when pets are relaxing. They are mainly used to help owners deepen their relationship with their pets. feelings and enhance the interaction with pets. The company's main product, pet chews, is a subdivided product of pet snacks. It is a high-protein meat nutritional product for pet dogs. The main ingredients are specially processed and manufactured from cowhide, chicken and other dog food. Since dogs have a hobby of chewing bones, the shape designed is in line with the characteristics of dogs playing. At present, the products are mainly exported to the United States, the European Union, Canada and other countries and regions, and the customers are mainly pet product brands, retail supermarkets, and pet product specialty stores. Foreign sales account for more than 90%.

In foreign markets, the company's product exports are mainly ODM, supplemented by some independent brand sales. In developed countries and regions such as Europe and the United States, the pet food market is relatively mature. Some large brands have established a solid brand image and occupied most of the market share. However, the marketing costs and risks of new brands are relatively high. Therefore, The company's sales in foreign markets mainly adopt the ODM model. Most of the company's customers are internationally renowned pet product brands, such as , , etc. The products produced are sold directly to these brands, and then the brand owners sell them to final consumers through retail supermarkets, pet product specialty stores and other channels.

In the domestic market, the company's product sales are mainly carried out through pet physical stores and e-commerce platforms, selling self-owned brand products and authorized foreign brand products. The company has signed cooperation agreements with e-commerce companies such as Tmall, JD.com, Yihaodian, and Amazon to set up direct online stores on their platforms.

Solve doubts

host

We don’t have much exposure to the dog food and cat food business, especially the pet snack business. Let me introduce it to you in terms of the industry.

Ni Hao

China's pet food industry emerged in the 1990s. Although China's pet food market is still small, it has huge growth potential.

At present, pet owners in large and medium-sized cities are becoming more aware of pet consumption. Among them, cat food and dog food are the most consumed. After cat food and dog food, pet snacks are consumed. Pet nutritional and health products are also rapidly becoming the majority. recognized by pet owners. In recent years, with the development of China's economy, the number of pets kept by residents has increased rapidly, and the demand for pet food has increased significantly. The pet food industry has also become one of the fastest growing industries in China's consumer goods market. From 2008 to 2015, the compound growth rate of my country's pet food market exceeded 30%, making it one of the fastest growing regions in the world. At present, pet food on the Chinese market is divided according to function. Common pet foods include pet staple food, pet snacks, pet health products, etc. Among them, staple food is the main food, accounting for about 60%, but the proportion is gradually declining. Pet snacks and The proportion of pet health products continues to rise, and the rise is rapid.

The pet industry in traditional developed countries such as North America and Western Europe is relatively mature, with an overall growth rate of 5% in recent years. However, it is expected that the market share of North America and Western Europe in the international pet market will gradually decrease in the future, while the markets in Asia-Pacific and Latin America will grow rapidly. The pet products industry in Asia-Pacific and Latin America will grow very rapidly in the next 10 years. Speed ​​growth. With the rise of emerging countries such as China, Brazil, and India, global pet food production and consumption will gradually shift to these countries and regions.

The next five years will see the rapid expansion of the proportion of pet food used in my country. It is expected that the size of my country's pet food market will maintain a compound growth rate of about 30% and may reach 120 billion yuan by 2020, becoming the third largest pet food market in the world.

Solve doubts

host

So what is the position of Petty Co., Ltd. in the industry and what are its core competencies?

Ni Hao

Petty Co., Ltd. has been focusing on the pet industry since its establishment. It is a large-scale and influential company in the field of pet food in my country. It is the vice-president unit of the Pet Branch of the China Inspection and Quarantine Association. It presided over the formulation of the national standard "Pet Food-Dog Chew Glue" .

The company has now built pet food production lines for various types of animal skin chews, plant chews, nutritious meat snacks, bird food and edible small animal toys, baked biscuits, etc. In recent years, the company's operating income has maintained a steady growth trend. Revenue was 551 million yuan, of which pet chew product sales were 518 million yuan, ranking far ahead among pet chew manufacturers nationwide. The company has modern workshops and production equipment, stable product performance, and high technical content and added value. In recent years, the company has seized the market opportunities arising from industry development and relied on product research and development and market development. The sales of its main products in domestic and foreign markets have achieved substantial growth. The company has been recognized by pet product brands, pet product specialty stores, retail supermarkets, Wal-Mart and other pet food brands and retailers, and has become a professional pet food supplier with strong comprehensive competitiveness in the pet food industry. .

At present, the pet food consumer market is mainly concentrated in developed countries and regions such as the United States and Europe. The markets in these regions are monopolized by well-known pet product brands such as Mars, Nestlé Purina, and . After years of development, the company has established good cooperative relations with, and signed long-term supply agreements. While maintaining good cooperative relations with pet product brands, the company has also established good cooperative relations with retail terminals such as Wal-Mart and Wal-Mart, and its supply volume has increased year by year.

host

This company was listed in July 2017. It has been half a year now. What actions has the company taken during this time? How is the company performing?

Ni Hao

The company's wholly-owned subsidiary in New Zealand intends to acquire 70% of the BOP shares held by Judge Trust. Upon completion of the share acquisition, the seller intends to have the right to exchange the remaining 30% of the BOP shares it holds for shares.

After the acquisition is completed, BOP will become a holding subsidiary of the company's subsidiary NZ. All the shares held by BOP are mainly engaged in pet food (pet snacks with beef and mutton flavor raw materials) business, and the sales areas are mainly New Zealand and the United States. Through the acquisition, the company will achieve business synergy with the company. On the one hand, the company will use its channel advantages in the United States to help expand its business in the United States and assist it in exploring the Chinese market; on the other hand, it will enrich the company's product line and complement the company's business in New Zealand. Achieve collaboration. If the acquisition is completed within the year, it is expected to bring an incremental revenue of RMB 100 million to the company in 2018 and an incremental net profit of approximately RMB 10 million. The specific situation will depend on the pace of acquisition implementation.

"

The company's revenue from 2014 to 2016 was 400 million, 500 million, and 550 million respectively. The company's main business is outstanding, and the main business income accounts for more than 99% of the operating income. During the reporting period, the company's operating income continued to increase. Among them, the company's operating income in 2015 increased by 99.9642 million yuan compared with 2014, an increase of 25.15%. The main reasons for the increase were:

"

01

The company's products are mainly exported and are mainly settled in US dollars. In 2015, the RMB depreciated significantly against the US dollar. The competitiveness of the company's products was enhanced, and operating income increased due to this impact;

02

The cooperation between the company and the major customers of plant gum products has become increasingly in-depth, and the production and sales of plant chews have continued to increase;

03

The company's subsidiary Vietnam Haoqiao has entered a period of stable operation. Production and sales increased significantly in 2015, driving the company's operating income to grow.

The company's operating conditions were good in 2016, with operating income increasing by 10.69% compared with 2015. This was mainly due to the strong demand for products in this period, and the operating income of the company's subsidiary Vietnam Haoqiao increased by 57.4119 million yuan year-on-year.

The company's 2017 performance forecast also pointed out that net profit will increase by 21.94%-31.90% year-on-year. The main reasons are the addition of new customers through market development and the further release of production capacity at the Vietnam base.

host

Combined with public information, analyze the company’s future development direction

Ni Hao

We can look at the future development direction from two aspects: short-term and medium- and long-term.

01

short term

In the short term, the company's business is still dominated by ODM. In the short term, growth comes from the continued increase in share among existing customers. Taking the company's largest customer as an example, this company's revenue in 2016 reached 5.51 billion yuan, while the volume of goods exported to the company by Petty Shares was only 204 million yuan, accounting for 3.7%; the leader in the US pet service industry is For example, the revenue of the pet industry in 2015 was approximately 41 billion yuan, of which pet products accounted for approximately 80%, while the amount of goods purchased from Petty Holdings was only 12.14 million yuan. On the other hand, growth comes from continuing to expand new customers. As the company's competitive advantages in overseas business continue to improve, coupled with the endorsement of the company's listing, it is expected to further expand overseas markets and add new customer channels.

medium to long term

02

In the mid-to-long term, the main focus is to strengthen the construction of independent brands and promote domestic sales growth. At present, the company has several independent brands: PEIDI, Beijia, Aikang, etc. Before the listing, the company focused mainly on overseas markets and focused on ODM business. Therefore, the domestic sales business contributed less. In 2016, it achieved 20.12 million yuan, a year-on-year increase of 95%. Now that the company has been successfully listed and has caught up with the golden period of rapid development of China's pet economy, the company will invest more energy in the development of the domestic market and the construction of its own brand. In fact, there is not much difference in quality between foreign brands of pet food and pet food produced by domestic leaders. The current advantages of foreign brands mainly come from long-term brand recognition. Domestic brands have obvious advantages in sales channels, raw materials, manpower, etc., laying a solid foundation for the development of domestic brands. Therefore, in the medium and long term development, the company, as the first local pet food listed company, is expected to gain a higher market share and increase brand awareness in the process of rapid development of the industry.

15 "Accounting Standards For Public Institutions".ppt 75 Pages

5. Major changes in the new standards: 5.3 The specific changes are clearer, easier to understand and use, and fully pay attention to the requirements of accounting information quality. "Borrowed amounts" "Short-term borrowings" "Long-term borrowings" Old standards: New standards: "Employee compensation payable" "Long-term payables" Chapter 4 Liabilities Page 63 of 75 pages in total. Page thirty-one, of seventy-five pages. Page thirty-two, of seventy-five pages. Page thirty-three, of seventy-five pages. Page thirty-four of seventy-five. 3. Background of the revision of accounting standards for public institutions Problems existing in public institutions Our country’s public institutions cover a wide range of areas, with complex organizations and complex situations. There are currently approximately 1.26 million public institutions in our country with more than 30 million employees, distributed in various fields such as education, scientific research, culture, medical treatment, health, sports, and social services. These institutions are affiliated to different party and government agencies, ranging from institutions directly under the Party Central Committee and the State Council, such as the Chinese Academy of Sciences, Xinhua News Agency, etc., to the "seven stations and eight institutes" at the township level that serve the grassroots. Subordinate public institutions have also been set up, and the phenomenon of businesses managing businesses has emerged. The complexity can be imagined. Page thirty-five of seventy-five. 3. The background of revising the accounting standards for public institutions. One of the seven stations and eight offices is the township-level public institutions (offices): Judicial Office, Housing Management Office, Agricultural Machinery Station, Agricultural Technology Station, Water Conservancy Station, Urban Construction Station, Family Planning Station, Cultural Station, and Broadcasting Station. , economic and management stations, passenger stations, etc.; second, the stations (stations) soil management offices, financial offices, police stations, forestry stations, courts, health centers, etc., which are managed by county departments and townships at the double level; third, the institutions of "everything is managed": National taxation bureaus (offices), postal (telecommunications) offices, power supply offices, industrial and commercial offices, credit unions, etc.

Page thirty-six of seventy-five. 3. Background of the revision of accounting standards for public institutions Historically, the establishment of "seven stations and eight offices" and the "combination of sections" management system are the product of professional, planned and centralized management of rural social affairs. The existence of "seven stations and eight institutes" and the harm caused by the "integration of sectors" system in practice are the lasting contradictions of "segmentation" and an important source of the "people who eat a lot" in rural areas. The numerous "regulations" not only overwhelm the township and town governments, but ultimately also the peasant masses. It is imperative to reform the "seven stations and eight institutes". Page thirty-seven, of seventy-five pages. 3. Background of the revision of accounting standards for public institutions Problems existing in public institutions Since the system of public institutions was formed under the planned economic system, some deep-seated problems have accumulated in the management and operation for a long time, and problems that are not suitable for the requirements of the economic and social development situation are increasingly Prominent examples include the lack of separation between political affairs and business enterprises, serious self-profit tendency of public institutions, lack of internal vitality, and excessive management by superior authorities. The traditional overall pattern of “the state runs undertakings”, “the state supports undertakings” and “the state manages undertakings” is also difficult to sustain. Page thirty-eight, of seventy-five pages. 3. Background of the revision of accounting standards for public institutions (classification) Page 39 of 75 pages. Public welfare category 1: Specifically refers to public institutions that engage in public welfare services that are directly related to national security, public safety, economic and social order, and the fundamental interests of the country, and where resources cannot or are not suitable for allocation by the market. Such as party schools, public health institutions, compulsory education institutions, basic scientific research institutions, public libraries, public museums, statistical survey teams, etc.; Public welfare category two: specifically refers to the provision of basic public welfare services to the society related to the long-term interests of the country or the immediate interests of the people. Public institutions that can partially allocate resources by the market, such as general higher education institutions, non-profit medical institutions, etc.

The third category of public welfare: specifically refers to public institutions whose business activities have public welfare attributes and, with the support of national policies, can basically realize the allocation of resources by the market, such as occupational disease sanatoriums. Page 40 of 75. 3. Background of the revision of accounting standards for public institutions 3.2 Requirements for public finance system reform Since 2000, various fiscal reforms such as centralized treasury payments, government revenue and expenditure classification, department budgets, and state-owned assets management have been continuously advanced, involving many related accounting Accounting adjustments. The treasury centrally pays the government revenue and expenditure classification department budget, page 41, of a total of 75 pages. Government revenue and expenditure classification Reform of revenue and expenditure classification: First, expand the scope of revenue and expenditure classification. The original classification scope of budget accounts only included government revenue and expenditures included in budget management, excluding extra-budgetary revenue and expenditures and social insurance fund revenue and expenditures. After the reform, the classification scope of government revenue and expenditure includes government budget revenue and expenditure, extra-budgetary revenue and expenditure and social insurance fund revenue and expenditure. The second is to adjust the classification method and establish a new branch classification system. The revenue classification reflects the nature of the sources of government revenue and explains where the government’s money comes from; the expenditure function classification mainly reflects the various functional activities of the government and explains what the government has done, whether it is education or national defense; the expenditure economic classification It mainly reflects the specific uses of government expenditures and explains how the government money is spent, whether it is to pay personnel wages or purchase office equipment. Page 42 of 75. 3. Background on the revision of accounting standards for public institutions Problems in accounting of public institutions (1) Incomplete, such as infrastructure accounting data leaving the "big ledger"; donated and allocated assets not being recorded; (2) Untrue, such as fixed assets not being accrued Depreciation cannot truly reflect the status of fixed assets; (3) Incompatibility, it cannot adapt to the requirements of finance, budget, treasury, and state-owned asset management reforms; (4) Incoordination, such as the inconsistency between the accounting of public institutions and the budget and final accounts, etc. .

(5) Unclear, the accounting of financial investment funds is unclear; (6) The accounting subject system lags behind, and the structure of the accounting statements is unreasonable. Page 43 of 75. 3. Background of the revision of accounting standards for public institutions 3.3 Coordinate and be consistent with the new "Financial Rules for Public Institutions" in terms of the definition and composition of accounting elements, scope of application, depreciation and amortization. 3.4 Improving the quality of accounting information Revising the "Accounting Standards" is an important measure to strengthen the construction of financial accounting systems for public institutions and implement the national requirements for combating illegal and criminal activities in invoices. Page 44 of 75. Summary of content 1. Characteristics and types of public institutions 2. Accounting system of public institutions 3. Background of the revision of accounting standards for public institutions 4. Comparison with accounting standards for enterprises – basic standards 5. Major changes in the new standards Page 45 , a total of seventy-five pages. 4. Comparison with Accounting Standards for Business Enterprises – Basic Standards Basic Standards for Business Accounting (11 chapters, 50 articles) 1 goal, 4 assumptions, 1 basis: accrual basis, 8 information quality characteristics, 6 accounting elements, 5 measurement attributes, 4 tables 1 Note Accounting Standards for Public Institutions (9 Chapters and 49 Articles) 1 Objective 4 Assumptions 2 Basis: Cash Basis, Accrual Basis 6 Information Quality Characteristics 5 Accounting Elements 2 Measurement Attributes 3 Table 1 Note Page 46 , a total of seventy-five pages. Summary of contents 1. Characteristics and types of public institutions 2. Accounting system of public institutions 3. Background of the revision of accounting standards for public institutions 4. Comparison with accounting standards for enterprises – basic standards 5. Major changes in the new standards Page 47 , a total of seventy-five pages.

5. Major changes in the new standards: 5.1 Ten major changes 1. It is clear that the accounting system for public institutions and the accounting system for industry and public institutions shall be formulated in accordance with the new "Accounting Standards". 2 It is clarified that the accounting objectives of public institutions should reflect fiduciary responsibilities while taking into account decision-making effectiveness. 3 Reasonably define the basis of accounting and coordinate with the "Financial Rules", which stipulates that public institutions generally adopt the cash basis for accounting, and some economic businesses (events) and industry institutions can adopt the accrual basis, and the specific scope is separately stipulated. Page 48 of 75. 5. Major changes in the new standards: 5.1 Ten major changes 5 Strengthen the accounting information quality requirements of public institutions: Modify the title of Chapter 2 from "General Principles" to: "Accounting Information Quality Requirements"; Increase the comprehensiveness of the accounting information quality requirements. 6 "Construction in progress" is added to the asset composition items, which provides a basis for incorporating data related to infrastructure account sets into the accounting "big account". 4 The accounting elements are reasonably defined, considering that for industry and public institutions that adopt accrual accounting, their accounting elements should be replaced by "expenses", and it is clarified that accounting elements include assets, liabilities, net assets, income, expenses or expenses . Page 49 of 75. 5. Major changes in the new standards: 5.1 Ten major changes 7 clarify the general principles for the recognition and measurement of each accounting element. 8 It is clarified that the provision for depreciation of fixed assets and amortization of intangible assets by public institutions shall be stipulated by the Ministry of Finance in the relevant financial accounting system.

9 The composition of net asset items has been adjusted, adding "financial subsidy carryover and balance", "non-fiscal subsidy carryover and balance", etc. 10 Improved the financial accounting reporting system, stipulating the main content of financial accounting reports and the basic presentation format of related statements. Page 50 of 75. 5. Major changes in the new standards: 5.2 Overall Structure Comparison Project New Standards (49 items) 2012 Old Standards (54 items) 1997 Overall Structure Chapter 1 General Provisions (11 items) General Provisions (9 items) Second Chapter Accounting Information Quality Requirements (6 items) General Principles (11 items) Chapter 3 Assets (6 items) Assets (6 items) Chapter 4 Liabilities (5 items) Liabilities (4 items) Chapter 5 Net Assets (3 items) Net assets (5 items) Chapter 6 Income (3 items) Income (4 items) Chapter 7 Expenses or expenses (4 items) Expenditures (4 items) Chapter 8 Financial accounting report (8 items) Accounting statements (8 items) Chapter 9 Supplementary Provisions (3 Articles) Supplementary Provisions (3 Articles) Chapter 51, totaling 75 pages. 5. Major changes in the new standards: 5.3 Specific changes items New standards (11 items) Old standards (9 items) Chapter 1 General Provisions Article 1 Purpose and basis of formulation Purpose and basis of formulation Article 2 Scope of application (at all levels and at all levels Category) Scope of application (state-owned) Article 3 Basis for formulating accounting system (clear) Basis for accounting Article 4 Accounting objectives Accounting entity assumptions Article 5 Accounting entity assumptions Going concern assumption Article 6 Going concern assumption Accounting staging assumption Article Article 7 Accounting Period Assumptions Bookkeeping Standard Currency Article 8 Currency Measurement Assumptions Accounting Methods Article 9 Accounting Basics Accounting Text Article 10 Five Accounting Elements Article 11 Accounting Methods Page 52 of 75 pages .

5. Major changes in the new standards: 5.3 Specific changes (1) Expand the scope of regulation of the standards. The old standards govern the accounting system of public institutions. The new standards govern the accounting system of public institutions. Chapter 1. General Provisions 5. Thirteen pages, seventy-five pages in total. 5. Major changes in the new standards: 5.3 Specific changes (2) clarify the goals of accounting for public institutions and users of accounting information, while the old standards did not specify the goal: to provide users of accounting information with the financial status and business results of the public institutions. , budget execution and other related accounting information, which reflects the fulfillment of fiduciary responsibilities and helps users of accounting information to conduct social management, economic decision-making or performance evaluation. Information users: the government and its relevant departments, sponsoring (superior) units, creditors, public institutions themselves and other stakeholders. Chapter 1 General Provisions, page 54, totaling 75 pages. 5. Major changes in the new standards: 5.3 Specific changes (3) The accounting basis for public institutions is redefined. The old standards generally adopt the cash basis. Operating income and expenditure business can adopt the accrual basis. The new standards generally use the cash basis. Public institutions generally adopt the cash basis. Some economic businesses or events adopt the accrual system. Industrial institutions adopt the accrual system. Page 55 of 75 in total. 5. Major changes in the new standards: 5.3 Specific changes (4) The accounting elements are reasonably defined and the "expense" element is established. The assets, liabilities, net assets, income, and expenses of the old standards are assets, liabilities, net assets, income, and expenses under the new standards. Expenses or expenses fully take into account the business characteristics of certain industries and institutions (such as scientific institutions) Page 56 of 75.

5. Major changes in the new standards: 5.3 Specific changes items New standards (6 items) Quality characteristics Old standards (11 items) General principles Chapter 2 Accounting information quality requirements Article 12 Objectivity Article 10 Objectivity Article 13 Integrity Article 11 Meeting the needs of macro management Article Clarity Article 16 Cash basis Accrual basis Article 17 Proportionality Article 18 Separate accounting for established purposes Article 19 Historical cost Article 20 Importance X Page 57 of 75 pages. 5. Major changes in the new standards: 5.3 Specific changes (1) Added comprehensive requirements emphasizing that public institutions should uniformly include all economic businesses or events that occur in accounting (Article 13), ensuring the completeness of accounting information. (2) The materiality principle in the "old standards" was cancelled. Considering that public institutions do not have the authority to adjust accounting statements based on the importance of business matters on their own, the materiality principle in the "old standards" was cancelled. Chapter 2 Accounting Information Quality Requirements Page 58 of 75 pages in total. 5. Major changes in the new standards: 5.3 Specific changes items New standards (6 articles) Old standards (6 articles) Chapter 3 Assets Article 18 Definition of assets Article 21 Definition of assets Article 19 Classification of assets Article 22 Classification of assets Article 20 Classification of current assets Article 23 Classification of current assets and their measurement Article 21 Classification of non-current assets Article 24 External investment and its measurement Article 22 Measurement of assets Article 25 Types of fixed assets and their measurement Article 23 Fixed assets Depreciation and amortization of intangible assets Article 26 Types of intangible assets and their measurement Page 59 of 75 pages in total.

5. Major changes in the new standards: 5.3 Specific changes (1) “Outbound investment” is clearly divided into “short-term investment” and “long-term investment”. Chapter 3 Assets (2) adds "projects under construction", which reflects the comprehensive requirements of accounting information and provides a basis for each accounting system to incorporate data related to infrastructure accounting into the accounting "big ledger". Page sixty of seventy-five. 5. Major changes in the new standards: 5.3 Specific changes (3) clarify the general principle of recognition and measurement of each asset: the actual cost when acquired. This provision is mainly made in response to the unclear measurement of assets of many public institutions, and is helpful to prevent the occurrence of off-book assets, small treasury and other problems. Chapter 3 Assets (4) clarifies the requirements for depreciation of fixed assets and amortization of intangible assets. "Depreciation" and "amortization" were introduced for the first time, thus setting unified requirements for all types of public institutions at all levels to truly reflect the consumption level of assets, which is conducive to strengthening the scientific and refined management of assets. Page sixty-one of seventy-five. 5. Major changes in the new standards: 5.3 Specific changes items New standards (5 articles) Old standards (4 articles) Chapter 4 Liabilities Article 24 Definition of liabilities Article 27 Definition of liabilities Article 25 Classification of liabilities Article 28 Borrowing Classification of Payments Article 26 Classification of Current Liabilities Article 29 Measurement of Liabilities Article 27 Classification of Non-Current Liabilities Article 30 Timely Liquidation of Liabilities Article 28 Measurement of Liabilities Page 62 of 75 pages in total.

The first page of Accounting Standards for Public Institutions, a total of seventy-five pages. Summary of content 1. Characteristics and types of public institutions 2. Accounting system of public institutions 3. Background of the revision of accounting standards for public institutions 4. Comparison with accounting standards for enterprises – basic standards 5. Major changes in the new standards Page 2 of 2 Seventy-five pages. 1. Characteristics and types of public institutions 1.1 The concept of public institutions The "Interim Regulations on the Registration and Management of Public Institutions" stipulates: "Public institutions refer to institutions that are organized by state agencies or other organizations using state-owned assets for the purpose of social welfare, and are engaged in education, Social service organizations for science and technology, culture, health and other activities.”, Public Institutions, page 3 of 75 pages. 1. Characteristics and types of public institutions 1.2 Types of public institutions (1) Education, (2) Scientific research, (3) Culture, (4) Health, (5) Sports, (6) Press and publication, (7) Radio and television, (8) Social welfare, (9) Relief and disaster reduction, (10) Statistical survey, (11) Technology promotion and experimentation, (12) Public facilities management, (13) Material storage, (14) Monitoring, (15) Exploration and reconnaissance , (16) Surveying and mapping, (17) Inspection, testing and appraisal, (18) Legal services, (19) Resource management affairs, (20) Quality and technical supervision affairs, (21) Economic supervision affairs, (22) Intellectual property affairs, ( There are 1.26 million public institutions nationwide in 28 industries including 23) notarization and certification, (24) information and consultation, (25) talent exchange, (26) employment services, (27) agency logistics services, (28) others.

Page 4 of seventy-five. 1. Characteristics and types of public institutions 1.3 Characteristics of public institutions (1) State-owned; (2) Public welfare; (3) Professional (the main organizational personnel are professionals); (4) Diversity of funding sources (similar to state-owned Compared with investment enterprises, the funding sources of public institutions mainly include fiscal funds and non-fiscal funds). Page five of seventy-five. Summary of content 1. Characteristics and types of public institutions 2. Accounting system of public institutions 3. Background of revising accounting standards for public institutions 4. Comparison with accounting standards for enterprises – basic standards 5. Major changes in the new standards Page 6 of 2 Seventy-five pages. 2. Accounting System of Public Institutions Page 7 of 75 pages in total. 2.Page 8 of the accounting system of public institutions, a total of 75 pages. 2. Page 9 of the Accounting System of Public Institutions, a total of 75 pages. 2. Accounting system of public institutions Financial accounting conceptual framework (The of, CF) is a logically consistent system composed of interrelated goals and basic concepts. This system will lead to consistent standards. It also stipulates the principles of financial accounting and statements. Properties, functions and limitations. Page 10 of seventy-five. 2. Basic ideas of the financial accounting conceptual framework (CF) for research on accounting systems of public institutions: accounting objectives, quality characteristics of accounting information, accounting elements, standards for recognition, measurement and reporting of accounting elements. Page 11 of 75 pages.

2. Accounting system for public institutions The International Accounting Standards Board (IASB) and the accounting standard-setting bodies of various countries must first study the Financial Accounting Conceptual Framework (CF) when formulating accounting standards. Using CF as the theoretical basis to formulate accounting standards, all countries adopt American financial accounting. The Standards Board (Board, FASB) studies the basic ideas of CF to study and construct their respective financial accounting conceptual frameworks. Page 12 of seventy-five. 2. Accounting System for Public Institutions "Accounting Standards for Public Institutions": Establish a unified conceptual basis and framework for the accounting standard system of public institutions as a theoretical basis for the formulation of accounting systems for public institutions and accounting systems for public institutions in various industries. Page thirteen of seventy-five. 2. Accounting system for public institutions The "Accounting Standards for Public Institutions" regulate the basic issues of accounting for public institutions: Financial reporting objectives Basic accounting assumptions Accounting information quality requirements Definition of accounting elements and their recognition and measurement principles Basic classification of accounting elements Financial reporting wait. Page fourteen of seventy-five. Summary of content 1. Characteristics and types of public institutions 2. Accounting system of public institutions 3. Background of the revision of accounting standards for public institutions 4. Comparison with accounting standards for enterprises – basic standards 5. Major changes in the new standards Page 15, Seventy-five pages in total.

3. Background of the revision of the Accounting Standards for Public Institutions In order to further standardize the accounting work of public institutions; the Ministry of Finance revised the "Accounting Standards for Public Institutions (Trial)" (Caiyuzi [1997] No. 286), in accordance with the Ministry of Finance Order No. 72 The "Accounting Standards for Public Institutions" (hereinafter referred to as the "New Accounting Standards") were promulgated in 2013 and shall come into effect on January 1, 2013. Page sixteen of seventy-five. 3. Background of the revision of accounting standards for public institutions 3.1 Requirements for the reform of classified public institutions Rural reform Classified public institutions reform State-owned enterprises reform Government agency reform Service-oriented government (centered on the public) Starting point and destination: Protection and realization of the interests of citizen subjects People-oriented Central People's Satisfaction Accounting Standards Fiscal Investment Reform Financial System Accounting System Reform Page 17 of 75 in total. Page 18 of seventy-five. Page 19 of seventy-five. Page twenty of seventy-five. Page twenty-one, of seventy-five pages. Page twenty-two, of seventy-five pages. Page twenty-three, of seventy-five pages. Page twenty-four of seventy-five. Page twenty-five of seventy-five. Page twenty-six, of seventy-five pages. Page twenty-seven, of seventy-five pages. Page twenty-eight, of seventy-five pages. Page twenty-nine of seventy-five. Page thirty of seventy-five. * * * * * * * * * * * * * *

Entrepreneurship: Open A Barbecue Restaurant

A long-standing idea:

Marin is the only son of an ordinary family. His father works in a factory, and his mother has no fixed job and has done many jobs. Ma Lin said that although his mother's experience was not favored by her, and she often used it as a negative teaching material to teach him to study hard and find a stable job in the future, but since he was a child, he was very impressed by his mother's constant exposure to different industries. interest. He has been obedient since he was a child. In order not to make his parents sad, he has always worked hard to be a good boy and learn to make progress. His journey has been smooth sailing.

When I was in college, many classmates had the idea of ​​​​starting a business, and they often talked loudly together in small groups, and he was no exception. When he was a sophomore, he and his roommates tried to do Taobao and set up street stalls, but in the end they never persisted. Everyone joked that it was just for fun.

The snack bar next to the school is full of people every day. It seems that the business is really booming, especially because the students eat barbecue a lot, so I came up with the idea of ​​opening my own barbecue restaurant. How about opening a barbecue restaurant now? Because his mother once set up a barbecue stall and gave up when he was in high school with his mother, so Marin himself has a certain understanding of barbecue, and there were abandoned utensils at home at that time. To this end, he also visited different barbecue restaurants, collected a lot of information online, and even wrote a plan for himself. After returning home, there was no doubt that he was opposed by his family, especially his mother, who felt that he was not doing his job properly and not studying hard. Ma Lin majored in computer science and had good job prospects after graduating from college. However, his parents opposed him, so he had no choice but to give up. When it comes to this experience, Marin does not blame his parents. He clearly realized that he was not fully prepared at the time, so his family was worried because he was not firm enough.

Firm your faith and open a store on fire:

After graduating from college, both Marin and his girlfriend found a relatively satisfactory job. In addition to daily expenses, they had a little savings. At that time, everyone just graduated and thought it was simpler and there was no pressure in life. Three years later, when he was buying a wedding house, he realized how difficult it was for an outsider like him with no background to buy a house in the city. He scraped together a down payment of 300,000 yuan. "People are afraid of comparison. My classmates are now gradually owning houses and cars. Three years is a watershed. When I turn around, I find that I can't keep up, and I am a little anxious." Marin said.

A monthly salary of 5,000 yuan is considered good in second-tier cities, and the room for increase is limited. Marin realized that he still wanted to start a business. Unexpectedly, there were many examples of college students starting their own businesses these days, and their parents were not as opposed as before, but instead followed them with suggestions. From chores, ingredients, operations to management, he took advantage of his days off to learn from a master master for six months. After that, he decided to quit his job and start his own business. At that time, Ma Lin's wife did not resign, fearing that the two of them would take too many risks together. It was not until the beginning of this year that the barbecue restaurant business improved, and the two started a husband and wife business.

After detailed and thorough preparations regarding consumer groups, consumption levels, and even where to buy vegetables and charcoal, Marin finally opened his own barbecue restaurant. He thought that being surrounded by two universities, a middle school, and a community was a very good location, so he opened a barbecue restaurant next to a supermarket. In fact, he just built a shed because the surrounding area was empty and there were a few chairs. Since its opening one year ago, business has been getting better and better, and repeat customers have become the mainstream of consumption.

How about opening a barbecue restaurant now? With a monthly income of 50,000, there are secrets to making money. As the business became more and more prosperous, Ma Lin rented a shop not far from his original stall at the beginning of this year. The clean and comfortable environment added a lot to his business. Now he can earn 50,000 yuan in pure sales every month during the peak season. profit. When it comes to the reason why the business is getting more and more popular, Ma Lin believes that the key lies in his constant attempts, from flavor innovation to online tastings and events. He will try any way that can bring customer flow. In fact It proved to be more or less effective, and the shop became famous over time.

1. Ensure quality and win reputation

Ma Lin said, "For those who make food, good reputation is very important. If word of mouth spreads, business in the store will naturally be good." The barbecue restaurant picks up meat directly from the manufacturer to ensure quality, and vegetables are purchased from the market early in the morning. The wholesale ones are also very fresh. Stable product quality has won the store an excellent reputation.

2. Choose a prime location to drive good business

In Marin's view, the location of the store is very important for the booming business.

"Selection of location is very critical. We took this into full consideration when we opened this branch. We visited many places and made calculations before finally settling on this location. Customer flow is money flow. When choosing a store location, we must pay attention to the flow of people nearby. , traffic conditions, and the situation of surrounding residents and units." Speaking of the location selection, he felt that he was very lucky.

Unlike other snack bars opened around schools, Marin's business has not been affected by the holidays. Although students from surrounding schools leave during the winter and summer vacations, word of mouth spreads among customers and customers bring customers, so the number of customers does not decrease, so business is good all year round. On the other hand, there are many nearby communities. You can get there in ten minutes by driving a car.

3. Clean dining environment

It is especially important for diners who love cleanliness. In a "BBQ restaurant", if there are still oil stains on the table, it will bring some bad experience to the diners, and even make them doubt the hygiene of your barbecue restaurant. Ma Lin said that even though he did not have a front store before, he always paid attention to cleanliness and hygiene in the shed he built outside, attracting many clean-loving female diners.

4. Use Internet marketing.

Ma Lin has been exposed to Internet products such as WeChat, Weibo, and group buying websites but is not familiar with them. Fortunately, his wife is interested, and the couple uses this platform for promotion and marketing. For example, on WeChat, diners can enjoy discounts after taking photos of the barbecue and sharing it on WeChat Moments. By making good use of the viral marketing recommended by friends, not only the photo taker can enjoy the discount, but also the customers who come to purchase can also enjoy the discount if they can take out the WeChat photos shared by their friends.

Conclusion:

A barbecue restaurant is an entrepreneurial project with a small initial investment, a short capital turnover period, and a relatively high profit margin. It is suitable for the majority of small and medium-sized entrepreneurs, especially those who can find a good reputation. At the same time, the combination of traditional projects and online activities will be an irreversible trend in the future.

Kaisi Media Business Club KTV Network Platform Media Planning Plan.ppt

Effects Beijing Kaisi Xinzhong Advertising Co., Ltd. is a company that develops new media and currently has about 110 employees. It is headquartered in Beijing and has set up offices in Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing and other places. The partner's office network covers more than twenty second-tier cities in China. Beijing Kaisi Xinzhong Advertising Co., Ltd. (Kesi Media) was established in 2007. It is a new media company that relies on high-end business clubs as an integrated marketing platform to provide customers with precise brand and product promotion services. Case Media is committed to effectively covering and influencing China's high-consumption groups. Services include: video media, product display, brochure/magazine placement, promotional information, product trials, on-site activities, etc. Video advertising, print/magazine display, product display, promotion, trial integrated marketing platform, product launch on the market. % of luxury brands have entered the Chinese market and are growing at a rate of more than 10% per year. Official figures show that China's total luxury goods sales in 2007 were US$8 billion, accounting for 18% of the global market. By 2015, China's luxury goods market will account for 34% of the global total. With the explosive growth of China's luxury market in recent years, high-end KTV clubs have successfully completed the transformation process from nightclubs to business clubs. These places have become the main places for high-end business personnel to engage in business entertainment. This should also be a market reality that marketers engaged in high-end products and luxury goods should respect. China's high-end product and luxury goods market is growing at an alarming rate. However, existing media resources cannot meet the strict media requirements of these brands.

Existing media lack accuracy, coverage and efficiency. China's outdoor media is a very fragmented market, and outdoor media has serious homogeneity problems to a large extent. Most of the existing media resources cannot achieve online and offline integrated marketing. In recent years, the hottest topic in the marketing world is how to achieve effective integrated marketing to stimulate sales to the greatest extent. Case Media has captured this need and provided an effective integrated marketing platform. The explosive growth of China's luxury goods market means that the customers of these high-end KTV business clubs are not just high-income people. They usually have an active lifestyle and a strong desire to consume. They are opinion leaders and trend guides in consumer trends. Resources Chapter Case Media Business Club KTV Home Beijing-No. 8 Mansion Beijing-Heaven and Earth Beijing-Quintais Amethyst Club Beijing-Fuhua Minghe Shanghai-Wynn Club Shanghai-No. 18 Club Shanghai – Emerald Pearl Shanghai – Lidu City, the top business club in the country, KTV. This is a famous social venue for high-level summits. This is a hotbed of wisdom where decision-making agitates. This is a paradise for physical and mental relaxation. Case Media – Operable Media Promotion Project TVC video advertising scrolling text message karaoke screen advertising lobby car show product roll-up display lobby distribution card magazine information / equipment display corporate private room naming product placement show theme / interactive activities Keith Media the country's top business club network platform !Operable cities: Beijing, Shanghai, Guangzhou, Shenzhen Number of contracted business clubs KTV venues: more than 250 Total number of contracted private rooms: more than 10,000 private rooms 80 KTVs in Beijing 2,780+ private rooms Shanghai 60 KTVs 2,600+ private rooms Guangzhou 70 KTVs with 2,700+ private rooms in Shenzhen 40 KTVs with 2,300+ private rooms media resources (TVC video advertising city total private room packages Beijing 2,500+ times/night package 67,,,,,000 times/night package 100,,,, 000 Shanghai 2,500+ times/night set 67,,,,,000 times/night set 100,,,,,000 Guangzhou 2,500+ times/night set 50,00098,,,,000 times/night set 75,,,,000 Shenzhen 2,000+ times/night set 50,00098,,,,000 times/night set 75,,,,000N.B. Unconventional length advertising price 45"=30"+15"-15%;60"=30" +30"-20% video advertising can be published in the city quotation list (RMB/week). The TV main screen broadcast time in the KTV private room is 8:00pm-2:00am. Advertising broadcast period: Start time: after turning on the phone and before the guest orders a song Passing song period: the waiting time between two songs Intermediate break: on-demand pause period, advertising broadcast format before re-ordering the song: 5/10/15/30/45/60 seconds advertising film scrolling on the top of the TV screen The text is 20-30 words long. Each scrolling time is 15-20 seconds. The frequency is no less than 20 times per night (140 times per KTV per week). The average price is 4 times per hour. The price is RMB30. The full-screen broadcast format of the karaoke machine is static pictures. Advertising duration: 15 seconds each time; frequency: no less than 20 times per night (140 times per KTV per week); average: 4 times per hour; price: RMB50,000; auxiliary video advertising; cities where it can operate: Beijing, Shanghai, Guangzhou; 43 KTVs in Beijing1 , 500+ private rooms in Shanghai 21 + 36 private rooms in Guangzhou KTV1, 200+ private rooms Kaisi Media high-end business club online platform! The main video advertisement broadcast indicates the start time: 1-2 minutes of corporate short films can be played after startup, 5-30 second commercials (rolling broadcast until the song request activity starts). After the song request activity starts, an average of about three to four songs will be inserted in the passing period. 5" to 10" advertising break period: the on-demand activity stops. Then you can play 1-2 minutes of corporate short films, 5-30 seconds of commercials (rolling broadcast until the song request event starts again), first song, second song, third song, 5''-10'' commercial, fourth song Song 5th song 6th song 5''-10'' Advertisement 7th song 8th song Pause in the middle: Advertising on-demand activity paused (average 5-10 minutes) Start: after the main advertising screen is turned on (average 20 minutes Then enter the on-demand song activity) The area of ​​the venue lobby or outside the venue is about 25-40 square meters. The price starts in one week, 000 gifts (can be arranged) hanging poster display (to be determined) (all materials and production must be provided by the customer) media resources (3 )KTV lobby, car show venue, lobby time, one week starting price: RMB30,000, product information brochure display stand (one) (all materials and production must be provided by the customer) media resources (4) product display cabinet display venue number of lobby, starting time: 10 venues per city Starting price per week: RMB 30,000 for 10-piece set, RMB 55,000 for 20-piece set, RMB 80,000 for 30-piece set, 40-piece set, 000 (all materials and production must be provided by the customer) Media resources (5) Roll-up display media resources (6) KTV venue The number of private rooms in each city is 10 venues per city. The starting time is one week. Price: 10 venues RMB20,00,000; 20 venues RMB35,00,000; 30 venues RMB50,00,000; 40 venues RMB60,000 (all materials and production must be provided by the customer, the quantity is as selected Calculation of private rooms in venues) Media resources (7) The formats in private rooms of KTV venues such as lighters + coasters + ashtrays, etc. (named with product logo) Quantity: 10 venues per city Starting time: four weeks Price: 10 venues RMB50,000 20 venues RMB75,000 30 venues, 000 40 venues, 000 (All materials and production must be provided by the customer, the quantity is calculated based on the private rooms of the selected venue) Media resources (8) KTV venue lobby format color page distribution/product trial The package delivery time starts in one week. Price: RMB 20,000 (all materials and production must be provided by the customer, the quantity is calculated according to the flow of people in the selected venue) Location: KTV venue demonstration hall format, on-site product placement with real model demonstration time: Price: RMB 100,000 Specific return form : 1. On-site live model demonstration Show product placement 2. Distribution of product color pages 3. On-site lottery activities and gifts can be arranged 4. Trial pack distribution, tasting, and tasting (can be arranged) (all materials and production must be provided by the customer ) Media resources (9) Live model product placement show Location: KTV venue lobby Price: RMB 200,000 If you spend a certain amount of money in the activity, you will receive gifts, VIP cards, discounts on product purchases, other interactive activities, etc… (all materials and production requirements Provided by Client) Media Resources(10)

Guide To Achievements On The Road To Business: Have You Got All The Achievements?

Guide to Achievements on the Road to Business: Have you got all the achievements?

There are a total of 9 business achievements that the gang has experienced, with a total of 65 achievement points. Let me tell you how to complete these achievements. Let’s talk about the names of these 9 achievements.

Success in business

Shenwu Business Road Achievements Guide: Have you got all the achievements?

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Strategy for Running Business Achievements

There are a total of 9 business achievements that the gang has experienced, with a total of 65 achievement points. Let me tell you how to complete these achievements. Let’s talk about the names of these 9 achievements:

"Who should I choose today" 5-point difficulty coefficient: ☆

"Business Celebrities" 10-point difficulty coefficient: ★

"Shocking" 10-point difficulty coefficient: ★★★☆

"Breathtaking" 5-point difficulty coefficient: ★★☆

"Real Estate Tycoon" 5-point difficulty coefficient: ★★★☆

"The Way to Make Money" 10-point difficulty coefficient: ★★★★☆

The road to business

"Business Legend" 5-point difficulty coefficient: ★★★★

"Ultimate Reversal" 10-point difficulty coefficient: ★★★☆

"Farewell? Once is Enough" 5-point difficulty coefficient: ★★★★★

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Eternal Myth: The 5-year journey of directing and acting Shenwu

Are all Shenwu rich people like this?For the talisman, he actually killed the high-level killer

Let’s talk about the first one in order.

"Who should I choose today?" This is very simple. Just follow the prompts and complete 10 times of business for each character. After each character completes 10 times, the character's name will turn green. Just complete it 60 times. Difficulty level☆

"Business Celebrity" can be obtained by completing the business journey 100 times. Difficulty level: ★

The road to business

"Jingwei Tianren" Complete the business road mission within 20 rounds. That is to say, reaching 24W within 20 rounds is a little difficult. First, check whether there are many high-level buildings at the beginning. If there are many high-level buildings, it is suitable for this achievement. The first point is to seize as much land as possible, especially high-level and adjacent buildings. The wishful dice given at the beginning will be used in the store if the high-end buildings are far away from you. Try to buy some land purchase cards, stay cards, roadblock cards, turtle cards, tax inspection cards, wishful thinking cards, etc. The ones given at the beginning are useless. All cards are sold. Start occupying the territory and occupy two adjacent high-level buildings as much as possible. Such benefits will be compounded. There is only one place on the road to business with three connected buildings. If it is a high-level building, you must try your best to capture it first, and then use stay cards, turtle cards, and roadblock cards to force the opponent to stop on it. Make your funds meet the requirements as soon as possible. If there are no high-level buildings among the three, try to occupy the other two adjacent high-level buildings. This achievement depends on some luck. It can be completed with a smooth start. If you don't get off to a good start, do other achievements. Difficulty level: ★★★☆

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Eternal Myth: The 5-year journey of directing and acting Shenwu

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"Amazing" Defeat all opponents within 40 rounds. This achievement can be done just like "Jingwei Tianren", and the difficulty of completing the task is much lower. Just click "Continue Game" after completing the task, and bankrupt all opponents. Generally, if you complete "Jingwei Tianren" and continue the game, you should complete this task. Difficulty level: ★★☆

The road to business

"Real Estate Tycoon" takes over all the land in one business trip. This task is to occupy as much land as possible regardless of the level of the building, and it also needs to save enough ingots. Go to the store and buy a land purchase card. Don't upgrade your land. That would bankrupt them all and there would be no way to finish it. Try to keep your total assets from being number one. The less the better without going bankrupt. Don’t worry, the more land you have, the more natural assets you will have later on. This may also lead to the achievement of "Ultimate Reversal". In this way, there will be only one opponent left and everyone else will go bankrupt, and this opponent's total assets must be large. The most important thing is to buy land purchase cards later. Secondly, you need to buy cards to ensure that the other party does not go bankrupt. First, buy alliance cards, and secondly, buy seizure cards (seize your own buildings), stay cards, frame-up cards, etc. The two large buildings need to be replaced by low-level ones or parks. The land purchase card must be used in conjunction with the land exchange card. Use your own land to exchange your opponent's land for your purchase. If you are lucky, this achievement is easy to get. Difficulty level: ★★★☆

"The Way to Make Money" defeated all opponents, and the total assets exceeded 65W. The difficulty level of this achievement is relatively high. The most important thing is to keep everyone from going bankrupt and to buy lottery tickets. Because winning the lottery once is 50,000, the total assets given by the system are 55,000 at the beginning. In theory, no matter who wins the lottery twice, the total assets will reach 65,000. However, during the process, purchasing land, upgrading buildings, etc. consumes funds, and the system will replenish funds from time to time, and the normal consumption will be replenished to everyone. So try to win as many lottery tickets as possible. The second is to let everyone try to stay in two places where unexpected events occur. It's the one marked with the '!' icon, and the one at the top. Because those two places can trigger events that increase funds. That way you'll have more money. It doesn’t have to be yourself, it’s the same for others to trigger it, because you have to defeat them in the end. All their funds are yours. The most useful cards for this task are roadblock cards, stay cards, turtle cards, etc. Control yourself and your opponents to stay in those places where you are increasing your bankroll. The total assets exceed 65W, defeat them as soon as possible. Because there are also events that may trigger a reduction in funding. Difficulty level: ★★★★☆

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Eternal Myth: The 5-year journey of directing and acting Shenwu

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"Business Legend" defeated all opponents with a total capital of less than 25W. This task is exactly the opposite of the "How to Make Money" above. Don't buy lottery tickets, but try to trigger special events. As a reminder, if you have too many cards, it is best not to trigger the ones with the "!" symbol, because he may Allow yourself to have half as many cards. To trigger the top one, it may reduce the funds. Don't let yourself have any deposits at the beginning. Just go to a bank marked with "Yuanbao" and withdraw all the money. In that case, you will not be given bonuses and taxes will be deducted. This also means that you should keep yourself from being in the first place, that is, you should not let yourself become the one with the most funds. If it is the most, we must ensure that there is at least one opponent left, and do not let him go bankrupt. We must control it well. Whoever has more funds will be able to trigger events and pay more taxes.

The road to business

There is also the need to build houses and keep all houses at level three, because it will cost more than 10,000 cash to get level three to level four. To upgrade to level four, you need to buy cards that lower the level of the building, such as demolition cards, demon cards, monster cards, etc. , turn him into level three, and use the stay card, Ruyi Sieve, and Roadblock card for better results. In other words, spend money as much as possible to prevent the opponent's building from being upgraded to the highest level. The same goes for large plots of land, it's easier to waste cash on large plots of land if you have enough stay and demolition cards. If there is only one opponent left, you must have good cards and blocked cards. Don't let your opponent go bankrupt, and protect yourself from going bankrupt. Both of you try not to give each other money, just spend it on upgrading your house. Keep 1-2 free cards when necessary to prevent yourself from going bankrupt. This will make the funds less and less. Difficulty level: ★★★★

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Eternal Myth: The 5-year journey of directing and acting Shenwu

Are all Shenwu rich people like this?For the talisman, he actually killed the high-level killer

In "Ultimate Reversal", when the total capital is less than 1W, the final reversal defeats all opponents. For this task, you must first control the amount of land you own. It should not be too much, preferably 2-3 buildings, which should be of high level and not too close. This is to facilitate your reversal later. If the house is too close, you may not be able to see it, and there are blind spots that are difficult to control. Cards must be stored well. 2-3 free cards (the most important) are too small to ensure that you don't go bankrupt. Land purchase cards are used to control funds. Stay cards, roadblock cards, turtle cards, etc. are used to control opponents later. Once you save it, you can freely consume other people's land. When you have very little money, be optimistic about the price index. The higher the price index, the more expensive the construction of the same level will be. Remember the cash deducted by other people when they passed by the land last time. If the price remains unchanged, you can spend it. If you have less than 1W, you must immediately reverse it, seize other people's land, and control others to consume your own land to achieve reversal. Difficulty level: ★★★☆

The road to business

"Farewell? Once is Enough" forces 3 opponents to go bankrupt in the same round. This mainly depends on luck, keeping yourself in the first place, and keeping your opponent's funds as consistent as possible. Keep enough land for yourself, save various control cards, and control 3 opponents to go bankrupt in the same round at the last moment. Difficulty level: ★★★★★

Alibaba Entertainment Has Established A Game Business Group And Will It Officially Enter The Game Market?

Alibaba Entertainment has been making continuous moves recently. After upgrading Damai.com to a live entertainment business group last week, it announced the establishment of a game business group and fully acquired the game team of the former COO of NetEase to further accelerate Alibaba's development in the game field and improve entertainment. Full industry chain IP development and commercialization capabilities.

36Kr learned that today, Alibaba Entertainment announced the wholly-owned acquisition of Jianyue, founded by former NetEase COO Zhan Zhonghui (Dingdang) and others. Its core members have played in "World of Warcraft", "StarCraft 2", "Westward Journey 2", "Westward Journey" He is the product operation manager and main developer of many well-known games such as "Fantasy Westward Journey"; and has established a game business group with an open platform division and an interactive entertainment division, headed by Shi Cangjian and Zhan Zhonghui.

Yu Yongfu, chairman and CEO of Alibaba Entertainment, stated in an internal letter to employees that the game business group will follow Alibaba Entertainment’s class committee leadership system, and the class committee will jointly formulate the strategy of the game business group and promote the implementation of business strategies. Fan Luyuan (Mu Huali), Zhan Zhonghui (Dingdang), Shi Cangjian (Cangjian), Chang Yang (Liu Yong) and Li Zhiqian (Yu Qian) entered the game business group class committee.

According to industry data, China's online game market exceeded 160 billion yuan in 2016 and is expected to exceed 200 billion yuan in 2017, making it the world's largest game market. In China's 80 billion mobile game market in 2016, the total revenue of Tencent + NetEase's self-developed mobile games accounted for 51% of the total mobile game market sales, and the total revenue of the top 10 game companies' self-developed mobile game products accounted for 74% of the total. .

Compared with the rapid progress of NetEase and Tencent, Alibaba has not made many moves in the gaming field. Previously, it only had UC Jiuyou and investments in Kabam and Wandoujia. In Alibaba Entertainment’s “3+X” strategic system, Alibaba games are placed in the

But this does not mean that Alibaba does not pay attention to games. In the pan-entertainment industry, games play a very important role in IP development and commercial realization. Alibaba Entertainment has been established for more than a year and has been emphasizing "infrastructure construction" and strengthening cooperation among various business lines. Games are an important part of the full-link development of IP in the entertainment industry and play an important role in the overall development of the entertainment industry. The dual role of IP and feedback has also become an important platform for hot-selling IP to reach users and commercialize it, which can bring great room for imagination to businesses such as music, film and television, and derivatives development.

On March 20 this year, Alibaba Games, which was still a separate segment at the time, announced its full entry into the game publishing field and invested 1 billion in funds to support the development of the IP ecosystem. It jointly launched the "IP Fission Plan" with Alibaba Literature, Alibaba Pictures, and Youku. ".

However, compared with Taopiaopiao and Youku’s uncapped “blood transfusion”, Alibaba Entertainment’s investment in games has just begun.

The following is an internal letter from Yu Yongfu to all employees of Alibaba Entertainment:

The game business group is established, welcome brothers Jianyue to join the group

Fellow students,

In order to further accelerate the development of the entertainment and gaming business, Alibaba Entertainment and Gaming Business Group will be officially established from now on.

At the same time, I would like to share some good news – Guangzhou Jianyue Information Technology Co., Ltd. (Guangzhou Jianyue), founded by former NetEase COO Zhan Zhonghui (Dingdang) and others, will officially be incorporated into Alibaba Entertainment and Game Business Group today. Let us warmly welcome Jianyue Friends!

Dingdang joined NetEase in 1999 and served as NetEase COO when he left in 2011. From 10 people to 4,000 people, Dingdang established a complete and industry-leading game development and operation team. Chen Wei'an, the head of product operations for "World of Warcraft" and "StarCraft 2", Wu Yunyang (Yunfeng), the main developer of the self-research projects of "Westward Journey 2" and "Fantasy Westward Journey", and other business partners of Dingdang for many years also officially joined the game today Business Group.

During the first year of integration, Lao Fan will be the "squad leader" of our game business group, and Lao Fan will be the secretary-general of the game business group. The class committee includes me, Lao Fan (Mu Huali), Zhan Zhonghui (Dingdang), Shi Cangjian (Cangjian), and Chang Yang (Liu Yong) and Li Zhiqian (Yu Qian). The game business group has two business divisions, the interactive entertainment division is in charge of Dingdang, and the open platform division is in charge of Shi Cangjian. In the next year, the team will ensure that the game business group accelerates its progress, carry out effective management and incentive mechanism innovation, attract more outstanding talents and teams, and at the same time serve players and high-quality developer partners in the game industry.

Let's move forward together, the galaxy ahead is bright!

Monitor Yongfu

September 26, 2017

[News On 09.06] US Stock Indexes Rose By More Than 1.3%!

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The three major U.S. stock indexes rose sharply, with each increase exceeding 1.3%, led by large technology stocks. The Dow rose 372.68 points, or 1.41%, to 26728.15 points; the S&P rose 38.22 points, or 1.30%, to 2976.00 points; the Nasdaq rose 139.95 points, or 1.75%, to 8116.83 points. Gold futures fell $34.90, or 2.2%, to close at $1,525.50 per ounce. Crude oil futures rose 4 cents, or 0.07%, to close at $56.30 per barrel. Comments: 1. The Dow once rose more than 500 points during the session on Thursday, reaching a maximum of 26836.30 points, one step away from the historical high and only 2% away! . 2. Large technology stocks such as IBM and Apple led the gains. 3. Good news such as good U.S. economic data and still strong employment conditions have pushed the stock index towards its highest point. 4. News about progress in the international trade situation also boosted the market's bullish sentiment.

European stocks were mixed. Germany's DAX index closed up 0.87%, at 12129.89 points; Britain's FTSE 100 index fell 0.55%, at 7270.97 points; France's CAC40 index rose 1.12%, at 5594.05 points. The Nikkei 225 index rose 2.12% to 21,085.94 points. South Korea's KOSPI index rose 0.82% to 2004.75 points.

[Commentary: The Shanghai Composite Index gained and then lost 3,000 points, and major financial and technology stocks continued to be active] A-shares surged higher and fell, the Shanghai Composite Index gained and lost 3,000 points, the concept of blockchain rose sharply in late trading, and the technology and major financial sectors continued to be active .

[Hong Kong stock closing comments: Hang Seng Index closed flat and auto stocks strengthened in late trading] The Hang Seng Index closed flat, Huawei concept stocks rose sharply, AAC Technology rose more than 12%, BYD Electronics rose 8.21%; automobile stocks strengthened in late trading, and Guangzhou Automobile Group rose 4.58 %, Geely Auto rose 3.78%; blue-chip real estate stocks dragged down the index, with Sun Hung Kai Properties falling 2.87% and New World Development falling 2.83%.

[United Nations report: The United States and China lead the world in digital economy] A report released by the United Nations Conference on Trade and Development (UNCTAD) on the 4th showed that the United States and China remain the leaders in the development of the global digital economy, and global digital wealth is highly concentrated in business platform between the two countries. The report calls on all countries to pay attention to the digital economy and jointly narrow the digital divide. The leading positions of the United States and China in the development of the digital economy are reflected in many aspects. For example, the two countries account for 75% of all patents related to blockchain technology, 50% of global IoT spending, more than 75% of the cloud computing market, and 90% of the market value of the world's 70 largest digital platform companies.

[The State Administration of Foreign Exchange approved the pilot qualifications for the foreign exchange settlement and sales business of three securities companies] The State Administration of Foreign Exchange: Approved the pilot qualifications for the foreign exchange settlement and sales business of three securities companies, including CITIC Securities, Huatai Securities and China Merchants Securities, allowing them to operate under the premise that risks are controllable. Carry out spot foreign exchange settlement and sales business for itself and on behalf of clients, and participate in inter-bank foreign exchange market transactions as required!

[The State Council issued a reply approving the construction of 7 high-tech industrial development zones into national independent innovation demonstration zones] The State Council issued a reply approving the establishment of national independent innovation demonstration zones in Nanchang, Xinyu, Jingdezhen, Yingtan, Fuzhou, Ji'an, and Ganzhou high-tech industrial development zones!

[Liu H: Financial management departments must strengthen regulatory responsibilities and increase countercyclical adjustments.] Liu H: Financial management departments must strengthen regulatory responsibilities, increase countercyclical adjustments, make great efforts to clear the monetary policy transmission mechanism, and strengthen financial and fiscal policies. Cooperate to support the accelerated development of regions and fields that are willing to start businesses and have good development potential.

Korean companies have used Chinese hydrogen fluoride to replace Japanese products. In terms of companies, Dufluoro, Sammei Co., Ltd. (), etc. are actively deploying electronic-grade hydrofluoric acid products.

[Central Bank Official: The central bank’s digital currency has begun “closed-loop testing”] According to central bank officials, the central bank’s digital currency has begun “closed-loop testing”. The test will simulate certain payment solutions and involve some commercial and non-governmental institutions.

[Ministry of Industry and Information Technology: The rare earth industry will implement new resource tax rates in accordance with the law] Ministry of Industry and Information Technology: The rare earth industry will implement new resource tax rates in accordance with the law!

Multiple departments support pig breeding, and the demand for feed and vaccines is expected to pick up. China Animal Husbandry Co., Ltd. recently obtained a new veterinary drug certificate for the foot-and-mouth disease type O and type A bivalent 3B protein epitope deletion inactivated vaccine; Tiankang Biotech's pig slaughter volume maintains steady growth. It also has a wealth of livestock and poultry vaccine products; Jinhe Biotechnology is the world's largest production base of chlortetracycline for feed.

Eight departments have joined forces to guide the healthy development of educational mobile Internet applications. Among A-share companies, Fangzhi Technology () is a leading manufacturer of educational applications in my country. It has developed a matrix product cluster with rich learning applications and completed full coverage of all application terminals. Integrating 'software + hardware + services', we launched a series of mobile learning applications such as synchronous learning and synchronous practice. Lianxun Education, a subsidiary of Cultural Great Wall (), is an education information service provider, providing education information services for K12 education and vocational education. Xingbao Paradise, an Internet education platform owned by Jinke Culture (), has been deeply involved in early childhood education for many years and has APP products such as Xingbao Paradise.

[Notice of the Ministry of Science and Technology on the issuance of the "Guidelines for the Construction of the National New Generation Artificial Intelligence Innovation and Development Pilot Zone"] The Ministry of Science and Technology issued the "Guidelines for the Construction of the National New Generation Artificial Intelligence Innovation and Development Pilot Zone". Under the rapid growth of the industry, Zhongke Shuguang Companies with core technologies in the field of artificial intelligence, such as China Science and Technology Information Technology Co., Ltd. (China Science and Technology Corporation) and iFlytek (HKUST), are expected to be the first to benefit.

[Ministry of Natural Resources: Allow pig breeding land to use general cultivated land] The Ministry of Natural Resources recently issued a notice to increase policy support and ensure the demand for pig breeding land. Natural resources authorities at all levels should regard securing land for pig breeding as an important task of current land management, proactively connect with agricultural and rural departments, and effectively provide land security for stable pig production, so as to ensure that all necessary land is guaranteed.

[Ministry of Commerce: Strive to achieve substantial progress in the 13th round of China-US economic and trade consultations] Ministry of Commerce: Strive to achieve substantial progress in the 13th round of China-US high-level economic and trade consultations to be held in Washington, DC, in early October!

[Ministry of Commerce: China is fully confident and capable of ensuring the good fundamentals of economic development] Ministry of Commerce spokesperson Gao Feng said at a press conference on the 5th about the impact that the escalating economic and trade frictions between China and the United States will have on the Chinese economy, China's economy is transforming from high-speed growth to high-quality development, and the trend of switching between old and new driving forces continues to intensify. We have a vibrant micro foundation, huge room for resilience, sufficient macro policy tools, and are fully confident and capable of ensuring the fundamentals of economic development. good situation.

[Ministry of Commerce: Measures will be introduced in a timely manner to support the automobile industry] Ministry of Commerce: It is investigating automobile companies and measures will be introduced in a timely manner to support the automobile industry! Ikodi () is mainly engaged in the research and development and production of aluminum alloy automotive precision parts, and is currently full of new orders; Tuopu Group () is vigorously deploying lightweight and automotive electronics businesses on the basis of traditional shock absorption and interior decoration businesses.

[Ministry of Commerce: China is having solemn negotiations with the U.S. on the cancellation of additional tariffs on $550 billion of Chinese goods] Ministry of Commerce: China is in solemn negotiations with the U.S. on the cancellation of additional tariffs on $550 billion of Chinese goods.

[Ministry of Commerce: The current domestic pork market supply is generally guaranteed] Ministry of Commerce spokesperson Gao Feng said at a regular press conference on the 5th that the current domestic pork market supply is generally guaranteed. The Ministry of Commerce will closely track market dynamics and work with relevant departments to release frozen pork, beef and mutton from the central reserve in a timely manner to increase the supply of meat in the market. At the same time, it guides production and marketing areas to establish stable purchasing and marketing cooperation relationships, promotes the connection of production and marketing between regions, and smoothes meat supply channels. In addition, the Ministry of Commerce will continue to encourage the expansion of pork imports in accordance with market-oriented principles!

[Ministry of Commerce: Strengthening the construction of the corporate social credit system is to further improve the business environment] When answering questions from reporters at a press conference on the 5th, Ministry of Commerce spokesperson Gao Feng once again emphasized that the Chinese government is strengthening the construction of the corporate social credit system in order to further improve the business environment. Create a business environment that is more standardized, fair, transparent and predictable with the rule of law. We will effectively protect the commercial secrets and intellectual property rights of enterprises, carry out work in accordance with laws and regulations, and treat all market entities equally. We will not adopt discriminatory practices against foreign-funded enterprises, let alone take so-called suppressive measures, and will not be in conflict with enterprises that operate legally and compliantly. Don't worry at all.

[Ministry of Commerce: The next step is to promote demonstration areas to improve circulation infrastructure and e-commerce public service levels] Ministry of Commerce: In the next step, the Ministry of Commerce will work with relevant departments to optimize top-level design, promote demonstration areas to improve circulation infrastructure and e-commerce public service levels, and promote The co-construction and sharing of equipment and facilities and the interconnection of information promote the development of joint distribution in rural areas!

[Notice from the General Office of the Ministry of Commerce on the issuance of the "Work Plan for Promoting the Renovation and Upgrading of Pedestrian Streets"] Notice from the General Office of the Ministry of Commerce on the issuance of the "Work Plan for Promoting the Renovation and Upgrading of Pedestrian Streets"!

[Two departments: Investigate restrictions on the development of pig farming on the grounds of improving the environment] According to the Ministry of Ecology and Environment, the Ministry of Ecology and Environment and the Ministry of Agriculture and Rural Affairs recently jointly issued a notice requiring further standardization of the demarcation and management of livestock and poultry breeding prohibited areas. Promote the development of pig production. The notice pointed out that it is necessary to comprehensively investigate the delimitation of prohibited breeding areas in the region and establish a work ledger for each county. We will investigate all cases that violate laws and regulations to restrict the development of the pig industry or reduce pig production capacity on the grounds of improving the ecological environment!

[National Bureau of Statistics: my country ranks first in the world in the number and expenditure of outbound tourists] Recently, the National Bureau of Statistics released "International Status Significantly Improved and International Influence Continues to Enhance – The Twenty-Third Series of Reports on Economic and Social Development Achievements in Anniversary of the 70th Anniversary of the Founding of the People's Republic of China." The report points out that my country’s number of outbound tourists ranks first in the world, and its outbound tourism expenditure ranks first in the world. In addition, the number of inbound tourists and international tourism revenue in our country are increasing year by year!

[Ministry of Agriculture and Rural Affairs: Will revise and improve the supporting regulations of the Rural Land Contract Law] Ministry of Agriculture and Rural Affairs: Will revise and improve the supporting regulations of the Rural Land Contract Law, study and formulate a national land transfer contract model text, and stated that it will further guide and standardize rural land transfer and promote modern Agricultural Development!

[Minister of the Ministry of Agriculture and Rural Affairs: Build a number of modern agricultural industry science and technology innovation centers to create "Agricultural Silicon Valley"] According to the official website of the Ministry of Agriculture and Rural Affairs on September 5, from September 2 to 3, Minister of Agriculture and Rural Affairs Han Changfu emphasized during a survey in Sichuan, It is necessary to build a number of modern agricultural industry science and technology innovation centers, create an "agricultural Silicon Valley" where various resource elements gather, promote the in-depth integration of science and technology with industry, enterprises, talents, finance, etc., and form regional agricultural and rural scientific research centers, transformation centers, and R&D centers , talent center and science and technology system and mechanism innovation center to support and lead rural revitalization and high-quality agricultural development.

[General Administration of Customs: Allowing the import of Russian beet meal, etc. that meet relevant requirements] The General Administration of Customs issued a notice to allow the import of Russian beet meal, soybean meal (cake), rapeseed meal (cake), and sunflower seed meal (cake) that meet relevant requirements. cake) imported.

[The National Development and Reform Commission held talks with the British Embassy in China on railway cooperation] The Foreign Investment Department of the National Development and Reform Commission met with the Counselor of the Trade Section of the British Embassy in China and had in-depth exchanges on the China-UK Railway Working Group and other matters.

[Ministry of Education: Complete registration of educational mobile applications by the end of 2019] Reporters learned from the Ministry of Education website today that in order to guide and standardize the orderly and healthy development of educational mobile Internet applications, the Ministry of Education and other departments jointly issued the "On Guiding and Standardizing Educational Mobile Internet Applications" "Opinions on the Healthy Development of the Program", aiming to complete the registration work of educational mobile applications by the end of 2019. A special governance action was carried out on educational mobile applications, and the problems that the masses complained about were effectively alleviated. It is proposed that educational mobile applications that are used uniformly as teaching and management tools must not charge any fees to students and parents, and must not insert commercial advertisements or games.

[The national standard "Information Security Technology Data Security Capability Maturity Model" is released and will be implemented in March next year] The National Standard Information Public Service Platform recently released the national standard "Information Security Technology Data Security Capability Maturity Model". This national standard is expected to be officially implemented in March 2020. Before its official release, this standard has been piloted in more than 40 companies in 23 industries across the country!

[Oxford University develops new artificial intelligence tool that can predict heart disease risk at least 5 years in advance] New research results released by the University of Oxford in the United Kingdom on the 4th show that researchers have developed a new tool based on artificial intelligence technology that can predict heart disease risk at least 5 years in advance. It can be determined in 5 years whether a person is at high risk for this type of disease.

281 stocks broke the net. Source: Databao–Statistics show that as of the close of September 5, the number of net-breaking stocks in the Shanghai and Shenzhen stock exchanges was 281. Looking at the past important historical bottoms, the most recent time when the Shanghai Index was 2638 points, the number of net-breaking stocks was 66 Only, there were 173 net-breaking stocks when the Shanghai Composite Index reached 1664 points, while there were no net-breaking stocks when the Shanghai Composite Index reached a high of 5178 points and 6124 points. Pay attention to the net-breaking stocks and find gold in the net-breaking stocks!

[The first agricultural product futures ETF is launched, China Soybean Meal ETF was launched on September 6] Recently, the first batch of domestic commodity futures ETFs were approved and launched, giving investors new tools for asset allocation. It is understood that one of the first batch of commodity futures ETFs, the China Feed Soybean Meal Futures ETF, was launched on September 6. This ETF closely tracks the Dalian Commodity Exchange Soybean Meal Futures Price Index and focuses on the investment value of soybean meal. It is also the first domestic agricultural product futures ETF!

[Shanghai Stock Exchange announces the market closure arrangements for the Mid-Autumn Festival in 2019] The Shanghai Stock Exchange announced the market closure arrangements for the Mid-Autumn Festival in 2019. According to the announcement, the market will be closed from September 13 (Friday) to September 15 (Sunday), and will open as usual from September 16 (Monday).

5G mobile phones achieve new breakthroughs and wireless charging speed exceeds that of wired ones. Among A-share companies, Anjie Technology has deployed in the field of wireless charging and has cooperated with Xiaomi. Ruide Electronics, a wholly-owned subsidiary of Shida Group (), has fast charging and wireless charging products. It has obtained supplier qualifications from Xiaomi and has achieved batch supply. Antai Technology () stated on the interactive platform that the company has global competitive advantages in ultra-wide and ultra-thin nanocrystalline ribbons and magnetic conductive sheet products for wireless charging. Currently, the wireless charging receivers of some products of Xiaomi, Samsung, and Huawei use the company’s nanocrystalline materials.

The construction of the Beidou system will be fully completed and it has become one of the four major core suppliers of satellite navigation in the world. A-share related concept stocks mainly include Tianyin Electromechanical, NavInfo, China Haida, etc.

Hainan's ban on the sale of fuel vehicles "has no change in direction" and encourages the promotion and application of new energy vehicles. You can pay attention to Huagong Technology, Junda Co., Ltd., Kelu Electronics, Dongfeng Technology, Meijin Energy, etc.

[Zhangjiakou issues an implementation plan for the development of the ice and snow industry] Recently, the Zhangjiakou Municipal Government issued the "2019 Implementation Plan for the Development of the Ice and Snow Industry", making clear requirements for the planning of the 2019-2020 snow season and realizing the one-card joint skating of the six major ski resorts in Chongli. Strengthen the city’s ice and snow tourism cultural brand; accelerate the integrated development of ice and snow and tourism, sports, culture and other industries.

[The 4th China-Arab States Expo opened in Yinchuan, Ningxia on September 5] The 4th China-Arab States Expo opened in Yinchuan, Ningxia on September 5. Xi Jinping sent a congratulatory letter to express warm congratulations on the convening of the meeting.

[Hainan will strengthen the connection with major national regional strategies and strengthen inter-provincial regional cooperation] The reporter learned from the Hainan Provincial Party Committee and Provincial Government on the 5th that in order to promote the construction of the free trade zone (port), Hainan will strengthen the implementation of regional cooperation mechanisms and strengthen inter-provincial regional cooperation. , strengthening the connection with major national regional strategies such as Beijing-Tianjin-Hebei, Yangtze River Economic Belt, and Guangdong-Hong Kong-Macao Greater Bay Area.

[Guangxi and Huawei continue to deepen strategic cooperation] The Party Committee and Government of the Guangxi Autonomous Region attach great importance to the construction of digital Guangxi and issued the "Opinions on Deeply Implementing the Big Data Strategy to Accelerate the Construction of Digital Guangxi" and related supporting documents to further accelerate the development of the digital economy and cultivate the development of new kinetic energy. In the next step, Guangxi will focus on promoting the construction of Digital Guangxi and China-ASEAN Information Port, deepen cooperation with well-known enterprises such as Huawei, jointly promote the construction of industrial Internet, Guangxi 5G network construction and application development, and make full use of Guangxi's unique location conditions and advantages to open up the ASEAN market and continue to promote cooperation in various fields to a new level!

[Beijing Daxing International Airport's supporting integrated pipeline corridor is expected to be put into use by the end of the year] Beijing Daxing International Airport is about to open to navigation. The construction of the new airport's supporting integrated pipeline corridor is currently progressing smoothly and is expected to be delivered by the end of this year. The Beijing New Airport Comprehensive Pipe Gallery project is about 12 kilometers long and contains pipelines for electricity, communication signals, gas, tap water and fire water. The electricity, water, gas and communication signals of the residents who have moved back to the new airport area are all input from this pipe gallery. . The construction party cooperated with Shanghai Tongji University and used intelligent jacking technology to overcome a series of key difficulties and ensure that the project would be delivered before the end of this year.

["5G+AI Railway Intelligent Locomotive System" was officially put into use in Xi'an] On September 4, the first No. 402 "Harmony HXD3D" high-power electric locomotive equipped with 5G equipment slowly drove into the locomotive maintenance yard of Xi'an Locomotive Depot. In less than 90 seconds, the automatic dump of 15.6GB of locomotive video data was completed, marking the official launch of the "5G+AI smart maintenance system" jointly developed by China Railway Xi'an Bureau Group Co., Ltd. and Huawei Technologies Co., Ltd.

[The environmental impact assessment of the "Qingdao Port Master Plan (2018-2035)" was released for the first time] We learned from the Qingdao Municipal Transportation Bureau that the first public announcement of the environmental impact assessment of the "Qingdao Port Master Plan (2018-2035)" was officially released. According to public information, Qingdao Port will form an overall development pattern of "one bay, two wings and six districts". That is, Qingdao Port will be developed around Jiaozhou Bay, Dongjiakou on the south wing, and Aoshan Bay on the north wing. It will govern Laogang, Huangdao, Qian There are six port areas in total: Haixi Bay, Dongjiakou Bay and Aoshan Bay. It is predicted that the total throughput of Qingdao Port in 2025 and 2035 will be 670 million tons and 820 million tons respectively!

[Secretary of the Shanxi Provincial Party Committee: Energy production and consumption are moving in a revolutionary direction] Luo Huining, Secretary of the Shanxi Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, said at the press conference that Shanxi Province’s new energy installed capacity accounted for 10% in the first half of this year. With a ratio of more than 30%, the entire energy production and consumption is moving in a revolutionary direction. In the past two years, the province's coal has grown at an average annual rate of 1.9%, and the manufacturing industry has grown at an average annual rate of 9%. Industrial clusters such as information technology, high-end equipment, biomedicine, general aviation, optoelectronics, and modern coal chemical industry have emerged rapidly.

[The Fujian Provincial Government held an executive meeting to study and deploy work such as accelerating the development of the 5G industry] Recently, Tang Dengjie, Governor of Fujian Province, chaired an executive meeting of the Fujian Provincial Government. The meeting pointed out that it is necessary to seize the opportunities of the new round of scientific and technological revolution and industrial transformation, and accurately grasp 5G technology and industry development direction, implement digital economy leading actions, and create a highland for 5G industry innovation and development. It is necessary to accelerate the construction of 5G network infrastructure, coordinate planning, increase guarantees, and standardize construction, so as to achieve 5G network coverage in key areas and key application scenarios as soon as possible.

On the 5th, the main funds rushed to raise 2 stocks with a net purchase amount of more than 100 million yuan. Among the stocks listed on the Shanghai and Shenzhen stock markets on the 5th, the net purchases of the top five stocks exceeded 100 million yuan, respectively, Flush, Net Purchase The purchase amount was 346 million yuan; Huagong Technology, the net purchase amount was 169 million yuan. The largest buying seat for Flush is institutional seats, with a buying amount of 161 million yuan. On the Dragon and Tiger list, the top three net purchases of sales department funds are Flush, Huagong Technology, and Xinjiang Communications Construction, with amounts of 346 million yuan, 169 million yuan, and 77 million yuan respectively.

Northbound funds saw a substantial net inflow of nearly 9.2 billion yuan, the sixth consecutive day of net inflows. In terms of individual stocks, on the 5th, Ping An of China was bought for a net amount of 874 million yuan, China Merchants Bank was bought for a net amount of 660 million yuan, and Conch Cement was sold for a net amount of 89 million yuan.

A collection of important announcements from the Shanghai and Shenzhen Stock Exchanges