Event planning is an effective measure to increase market share. An executable, operable, and creative event planning case can effectively enhance corporate visibility and brand reputation. The following are 3 articles compiled for you about the 2021 Christmas event planning plan for department stores in 2021. Welcome to take a look!
Article 1: 2021 Department Store Christmas Event Planning Plan 2021
Activity time:
December 20-26
1. Purpose of the activity:
Improve store visibility, increase popularity, enhance customer experience, and spark consumption!
2. Main consumer groups:
Generally, this festival is mainly consumed by children (with their parents), middle-aged and senior students, couples, etc.
3. Landscape layout:
1. Door view – store door
Door: Highlight Christmas market activities
Inform consumers in a simple and clear way about event time, location, event content, etc.
Suggestion: Use Christmas elements, overall spray painting, and hang a rainbow door on that day;
2. Outside scene—in front of the store gate
In the square, the best landscape arrangement:
Requirements: Warm and harmonious, highlighting the Christmas theme
Highlight shopping mall promotions, distribute flyers, and put up posters
The landscape should have music, lights at night, Santa Claus, elk, etc.
Shopping mall logo QR code and other obvious matches
Function: Attracting customers, shopping in stores, entertainment, taking photos, uploading to WeChat and Weibo, etc. It is the best way for customers to promote the mall for free. After shopping, you can also participate in our lucky draw.
3. Main landscape in the venue (the landscape with the best effect)
Address: Select a place where the store is relatively spacious, has a high ceiling, bright lights, and a large flow of people;
Decoration: A tall Christmas tree (magnificent)
Activities: Distribute free wishing and blessing cards to customers and provide public markers;
Let customers write their blessings and hang the small cards with blessings and wishes on the high Christmas tree; you can have several Santa Clauses to assist in the activities, take photos with customers, etc. (This method is very effective and will Attracting many customers to come to see the Christmas tree, read blessings, and send blessings).
Exhibition and sales: The Christmas tree will definitely attract a large number of customers, so the place under the tree must be the best place for business. Hot-selling and heavily discounted products must be arranged.
4. Layout of each merchant:
1) Uniform printing includes store logo, QR code and Christmas element inkjet photos to facilitate attracting customers.
2) Some special sellers can prepare some gifts for consumers based on their own products (not repeated with store activities), mainly to surprise customers.
5. Other areas of the store can be simply arranged according to the actual situation, and the shopping guide can think about the decoration together. It can be coordinated, atmospheric, and overall harmonious. Pay attention to the logo and QR code.
4. Personnel arrangement
1) All staff need simple equipment: wearing Christmas hats and work clothes (or some festive clothing or accessories)
Note: You need some more festive hats, or you can customize store logos, QR codes, etc., which can be recycled every year.
2) Specially appoint a few employees to dress up as Santa Claus, prepare bags filled with candies or other small gifts during the event, and distribute them randomly at the entrance of the mall and other display areas.
5. Activity content
1. During the event, customers who shop in the mall with a single receipt of over 300 yuan will receive an exquisite gift;
Customers who spend more than 500 yuan on a single ticket will receive a coupon worth 50 yuan;
Customers who spend more than 1,000 yuan on a single receipt will receive a set of blue and white porcelain tableware worth 200 yuan;
and other items
2. For purchases over 2,000 yuan, free door-to-door delivery is available, applicable to furniture, bedding, etc.
3. As long as you shop and scan the QR code of the mall, you can participate in the lottery. The list of winners will be sent to the public platform at the end of December. The winning customers can come to the customer service department of the mall to collect the prizes with their ID cards.
Awards: first prize, second prize, third prize, participation award.
Part 2: 2021 Department Store Christmas Event Planning Plan 2021
1. Overall situation
1. Activity theme: The spirit of Christmas is coming (Merry Christmas and spend a peaceful night together)
2. Purpose of the event: In order to enrich everyone’s after-school life, let everyone relax while experiencing Western culture on Christmas night, show the style of our school, and activate the campus atmosphere.
3. Event time: 18:00 on the evening of December 24
4. Activity location: __
5. Sponsor: __
6. Organizer: All societies of the Federation of Societies
7. Party preparation management method: combination of project management and stage management
2. Staff and project team
8. Staff: Members of the Federation of Finance and Social Affairs General Responsible: Federation of Finance and Social Affairs
Chief Director: Federation of Accounting and Social Affairs Chief Planner: Federation of Accounting and Social Affairs
9. Project team:
(1) The first project team: Program team leader: Vice-chairman of each association Team members: President of each association and participants Tasks: a. Complete program collection, screening and later rehearsal and rehearsal work (including collection of interactive games )b. Host selection, image design and line review; c. Responsible for the arrangement of the program and the connection of the entire party process d. Prepare all the costumes and props needed for the party;
(2) The second project team: Publicity Service Team
Team members: Publicity and reporting team (poster publicity, radio publicity, Internet publicity) tasks: a. Use posters, banners, radio, Internet, etc. to carry out publicity b. Complete the creation of lines, production of party work certificates and chair cards, and writing of invitations Printing work and program list c. Photography of the entire party process d. Prepare venue service items on the day of the party, such as water cups, tea, etc.;
(3) The third project team: Procurement team
Tasks: a. Responsible for purchasing stage decoration items and supplies for the party; b. Keeping the purchase list and reimbursing expenses;
(4) The fourth project team: stage layout team
Team members: Members of the Arts, Sports, and Academic Departments. Tasks: a. Design and decoration of the party site; b. Ensure the integrity of the stage decoration on the day of the performance; c. Responsible for the equipment of tables and chairs at the venue;
(5) The fifth project team: Tasks of members of the Outreach Department of the Outreach Group: a. Responsible for the sponsorship of the party; b. Determine the guests to be invited to the party (no more than 15 in total from 4 universities) and send out invitations in time, and do a good job on the day of the party Reception work c. Contact programs from sister colleges and universities d. Contact major businesses for sponsorship projects of this event and associations;
(6) Sixth Project Group: Mobile Team Tasks: a. During the party, responsible for maintaining venue discipline, venue logistics and handling emergencies; b. Delivery of on-site microphones at the party; c. Maintenance and management of lighting and audio equipment during the party;
(7)Seventh Project Team: Clearance Team
Tasks: a: Responsible for cleaning the layout of the party venue b: Responsible for cleaning the party venue c: Responsible for the return of tables, chairs, audio equipment, etc. after the party;
3. Tasks and work distribution at each stage
10. The first three stages of the party:
(1) This stage of the party planning and preparation period mainly completes publicity, program collection, host determination and guest invitation;
1) Program collection: The program team is responsible. Use channels to collect programs from various associations and determine the host.
2) Preliminary publicity: The publicity team is responsible. Poster design, broadcast script writing and line preparation.
(2) Party coordination and progress period: This stage mainly completes program screening and rehearsal, mid-term publicity, determining sound equipment, and purchasing items;
1) Program screening and rehearsal: Responsible for the program team and supervised by the chief director.
2) Mid-term publicity: The publicity team is responsible. At this stage, the student councils of each department will publish posters for this evening party.
3) Purchase of items: The purchasing team is responsible for this. Inform the leaders of each group on the need for items.
4) Inviting guests: The outreach team is responsible. After confirming the invited guests, invitations can be issued only with the approval of the presidium.
(3) Countdown period for the party. This stage mainly determines the entire process of the party (determination of program list, final publicity, verification of invited guests);
1) The entire process of the party is determined: the program team is responsible for it, and the general manager and chief director supervise it. After the program team finalizes the program list, it is handed over to the publicity team for printing, and the programs are arranged quickly. (Programs from brother schools are also reviewed by the program team);
2) Final publicity: The publicity team is responsible. Program design and distribution, online promotion.
3) Verification of invited guests: The outreach team is responsible.
11. The process of the party on the day: the chief director and the program team are responsible
12. Post-party work:
(1) Cleaning the venue (responsible by the cleaning team)
(2) Sending guests (responsible by the outreach team)
(3) Written (all staff)
Conclusion: Although Christmas is a holiday in the West, in the East, Christmas has gradually become a very romantic holiday. As a holy place for teaching and educating people, schools play an important role in accepting new foreign things and promoting the quintessence of China. The above The school Christmas activity planning plan I shared, I hope it will be inspiring to those who are thinking hard about the Christmas activity planning plan.
Part Three: 2021 Department Store Christmas Event Planning Plan 2021
Mall Christmas event theme: XXX Christmas Shopping Carnival 60 hours in the city that never sleeps
Shopping mall Christmas activities:
Mall Christmas Event 1: Get XXX6 great benefits in the 60-hour city that never sleeps
Benefits 1: Get 100 yuan free and 10 yuan morning market card for purchases over 100 yuan
December 23rd;; On December 25th, anyone who purchases a total of 100 yuan at XXX will receive a 100 yuan Christmas cash card and a 10 yuan Christmas morning market card. The more you buy, the more you get. Excludes supermarkets, restaurants, entertainment and special parts and special offers. (Morning market card usage time: 6:00 am on December 24th and 25th, 12:00 am and 9:00 am on December 25th)
Benefit 2: It’s reasonable to come early on the 23rd carnival day; 1. 3,600 copies will be given away in 6 great gifts upon opening the door
Starting from 9:30 a.m. on the carnival day of December 23, customers who accumulate 100 yuan or more with their shopping receipts can go to the sharing hall to receive the door-opening gift, including 600 boxes of milk, 600 bottles of wine, 600 boxes of juice, 600 boxes of beer, and 600 barrels of soybean oil. , 600 bags of rice, 6 kinds of gifts for you to choose from! 3,600 pieces are available while supplies last. (In the form of touching the ball, a single ticket can be touched up to 5 times to determine the opening gift the customer will receive)
2. On the carnival day on the 23rd, the doors will be open for grabs!
(On the morning of the 23rd, 9:30;; at 12:00, all products are at super low prices, and limited editions are on sale!)
Benefit 3: Morning market shopping is even crazier
1. On Christmas Day, December 24th and Christmas Day, 6:00 a.m. and 9:00 a.m., use the morning market card to shop even crazier!
2. On Christmas Day, December 24th, after 6:00 a.m., you can go to the watch mall if you shop over 100 yuan + 200 yuan.
Get a King watch worth 1,180 yuan at the King Watch counter, while 200 pieces are available while supplies last!
Benefit 4: The most powerful all-in-one card in the value category in history
(1) Carnival Night on the 23rd (22:00 on the 23rd; 6:00 on the 24th)
★22:00 on the 23rd;;24:00, 30% off for Jin Hengjiu and Europ K Gold
MP3 brand hits hard and collects all cards
★0:00;;2:00 on the 24th, 30% off on Jadeite
Receive 400 Christmas cards for purchases over 1,000 from all digital camera brands
★24th 2:00;;4:00
Cards will be collected in full for all luxury watches
Receive full card payment for Opal, L'Oreal, Olay, and Maybelline cosmetics
XXX mobile phone world makes its first strong attack, CDMA mobile phone is only 99 yuan, limited to 60 units
Receive 300 Christmas cards for every 1,000 mobile phone purchases
200 yuan for small household appliances over 200 yuan
(2) Christmas Eve on the 24th (24:00 on the 24th; 6:00 on the 25th)
★25th 1:00;;3:00
Refrigerators, color TVs, and ice washers will receive 400 Christmas cards for purchases over 1,000.
★3:00;;5:00 Full payment for all brands of watches
Receive full card payment for Opal, L'Oreal, Olay, and Maybelline cosmetics
200 yuan for small household appliances over 200 yuan
(3) 0:00 on the 24th and 25th; 6:00, limited-time super low discount rolling sale on all famous products
Affordable 5: 60-hour sale at carnival prices for more than a thousand brands
During the event, XXX shopping malls will not only participate in the shopping and giveaway activities, but also launch large-scale special sales in famous store plazas. All major well-known brands will be sold at ultra-low prices. The activities will be exciting and will surely set off a new round of shopping peak.
Affordable 6: 6 rounds of big draws with 600 Christmas gifts to give away
December 23rd;; During December 25th, if the cumulative purchase exceeds 100 yuan, you will get one lottery card, if you purchase more than 200 yuan, you will get two lottery cards, and so on, the more you buy, the more you get. 1 lottery card with 600 chances of winning! (Winners of the first to fifth draws must claim it before the next draw. Winners of the sixth draw must claim it before the store closes at 22:00 on the 25th. Valid, failure to claim after the expiry date will be deemed as giving up the prize)
The first lottery: 13:00 on the 23rd, 100 Laimil duvets (valued at 898 yuan) The second lottery: 22:00 on the 23rd, 100 Yadu humidifiers (valued at 398 yuan) The third lottery: 03 on the 24th : 00100 Little Swan mini washing machines (worth 299 yuan) The fourth lottery: 22:00 on the 24th 100 Joyoung soymilk machines (worth 459 yuan) The fifth lottery: 03:00 on the 25th Anteri high-end travel Box (worth 1,118 yuan) The sixth draw: 100 pure gold ingots (worth 1,000 yuan) at 18:00 on the 25th Activity 2: Watch the XXX6 scenery in the city that never sleeps for 60 hours
1. On the carnival day of the 23rd, the second phase of the Super Boy Ultimate PK will be held to advance to the finals.
(This Super Boy Ultimate PK Competition is kindly sponsored by Tianwang Watch Industry)
2. The second CS Counter-Strike Championship finals will be held on the 24th, Christmas Day.
3. Christmas Day will be held on the 25th; Duo Zhuan; Super PK
In addition, the shared hall will also host Chinese Kung Fu Super PK, model contest audition PK, etc.
Scenery 4: Campus Magic Carnival Night on the 23rd
At 24:00 on the 23rd; at 6:00 on the 24th, XXX grandly launched the campus magic chapter, launching five special activities for students and friends, so that students can enjoy the greatest benefits on the carnival night!:
1. Entrance to the indoor park is free for students with student ID cards;
2. Big discounts on special products for students;
3. Crazy Nightclub in the Flavor Snack City;; Save 5 yuan with your student ID card;
4. Green Harbor Christmas Haven;; Save 5 yuan with your student ID card;
5. Wonderful performance by the campus band
Scene 5: 100 Christmas little angels sang hymns on Christmas Eve on the 24th
At 23:55 on the evening of the 24th, 100 Christmas little angels will gather in the XXX Sharing Hall to send the purest Christmas blessings to customers and friends on site!
Scenery 6: 6 a.m. on Christmas Day on the 25th; 100 Santa Clauses suddenly appeared XXX
Christmas gift carnival delivery
100 Santa Clauses have already set off for XXX in carriages loaded with gifts! With receipts for shopping over 100 yuan after 6 a.m. on Christmas Day on the 25th, you can go to the shopping floor to receive small gifts personally distributed by Santa Claus. Accessories, toys, gloves, socks, cosmetics – everything is available, first come first served, while supplies last!
Activity 3: Christmas Express Drives into XXX
In order to make it easier for customers to shop in XXX during the Christmas period, XXX has cooperated with long-distance passenger transportation companies in Xinmin, Liaoyang, Benxi and Fushun to launch a direct "Christmas Express" to XXX, making it more convenient and faster for customers to go to XXX.
2021 Department Store Christmas Event Planning Plan 2021 (General 3 articles)
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