The design believes that this is the desired goal of most enterprises. However, a considerable number of enterprises do not have such "high" requirements. They think that it is good to achieve such a goal, but it does not matter if they fail to achieve it, and they do not pay enough attention to it. It feels like their website creation is more like a face-saving project, printing business cards and brochures, all with the corporate website construction URL – very fashionable and classy! This is the mentality of quite a few small and medium-sized enterprises.
2. Display corporate image
That is to say, in the minds of the general companies above, this can be said to be the minimum requirement for building a corporate website. All aspects of the company's information are printed with its own website address, which gives customers the first impression that the company is keeping up with the times. When customers go to the enterprise website, the style is coordinated and the content is rich, and they feel that the enterprise is of high quality. This virtually enhances the company's visibility and reputation.
3. Other extended functions
After the corporate website is built, through interaction with customers, you can learn more about products, services, market information, etc. in a more timely manner, and provide reference and basis for the company to improve product quality, improve corporate services, grasp market information, and adjust business directions. These functions are better than traditional marketing functions. The implementation is much simpler and more comprehensive.
In addition, after the corporate website is built, the whole country and even the world will have the opportunity to see it, which can provide more cooperation opportunities for corporate operations and development.
Of course, corporate website construction also has some more ambitious goals and greater advantages. This is not an issue that our ordinary small and medium-sized enterprises discuss, so we will not go into details one by one. Enterprises attaching great importance to website construction will bring unexpected consequences to the enterprise. The effect is even surprising!
important hint:
For enterprises, the pursuit is not large traffic, because the content of corporate website construction is relatively narrow and limited. Enterprises should pursue high-quality IP volume, because high-quality traffic is the potential users of the enterprise. When these potential users link to the company's products and information through the company's website, they may become direct customers of the company. How to obtain high-quality potential users? Doing good corporate keyword optimization is the preferred promotion method for corporate websites. It is particularly important to carry out online marketing for corporate websites. Website design is good at website optimization and promotion. Website construction includes keyword optimization, website promotion, and website keyword ranking effects. Website design is the Internet marketing expert beside the website of small and medium-sized enterprises.
Building a company website can establish the company's image and establish strategic advantages ahead of its peers. Use advanced communication expansion methods to increase the number of users of the company. Establishing a unified data sending and receiving system enhances security, stability, and timeliness, and ensures the interests of customers. Website construction has greatly improved the speed of business communication and expanded the functions of the channel. It brings the company closer to its customers and strengthens its relationship with them. The company's website makes it easy for both parties to learn about each other's latest data, and electronic data exchange means that cooperation between the companies has been strengthened. It improves the quality of service and can provide information about the company and its products and the services required by customers in a fast and convenient way. Maximize the utilization and sharing of resources, improve work efficiency, and save work time. Providing mutual exchange sales channels, we can get various feedback information in time to improve our work.
With a sufficiently glamorous facade, you will naturally have a rich source of customers!
How to plan the construction of tourism website?
In the planning of the tourism website, we plan the content of the tourism website as follows: e-commerce tourism introduction, tourism website service content, tourism website contact information, tourism website membership registration, tourism website order confirmation, tourism website personal information confidentiality measures, tourism Website related help, etc.
In tourism website planning, in terms of tourism website service content, we can divide it into: general online, online feedback, online customer consultation, etc.
We also divide the website into homepage and sub-pages. The homepage is an important part in the construction of a tourism website, because the homepage of a tourism website is also the first thing that others see when they come into contact with this website. Therefore, we have very clear categories of tourism websites on the homepage of a tourism website. , and the name of the travel website is also very important. If the name of the travel website is not obtained well, no one will discover and remember the existence of this travel website.
Our tourism website designs hotel reservations, travel route reservations, tourism information consultation and tourism B2B electronic transaction process design. In terms of the division of tourism website sections, we divide them into tourism information consultation and exchange according to the type of tourism information and the objects involved. sections, the travel B2C business booking section, and the travel B2B e-commerce transaction section. At the same time, the interrelationship between the travel website itself, B-type customers, and C-type customers is fully taken into consideration. The construction of tourism websites should form a rich information exchange mechanism between each other, so that various information exchange and e-commerce models such as B2C, B2B, C2C, etc. can be integrated into the entire tourism website. In terms of business process design, we follow the following The customer-oriented CRM theory (customer relationship management) closely focuses on the three starting points of building a tourism website into a customer service and information consultation platform, a sales platform, and a marketing platform. Traditional tourism website construction is mostly a tourism information consultation platform, that is, for people to browse and check tourism information. Now the emphasis is on building tourism websites to build customer services and information consultation platforms for tourism websites. In addition to the tourism itself, the relationship between viewers, customers and tourism websites Interactive processes and channels are also important content, customer service and information consultation platforms for tourism website construction. In addition to traditional tourism information review, tourism website construction also includes highly relevant and convenient searchable tourism information, intelligent tourism knowledge base, and comprehensive Intelligent travel search engine, intelligent travel agent Aqent service, personalized content and information browsing, personification and personalization of browsing methods, diversification of contact channels with other customers, characteristics of cumulative consumption system, and as a sales platform, it has the ability to collect customer information online As well as online surveys, one-to-one advertising and product promotion, and the role of real-time one-to-one online marketing. In terms of tourism website construction, we edit, organize and present tourism information according to the four-level structure of tourism information, that is, the introduction of each tourism element must be divided into four levels: "Take accommodation as an example."
Tourism website summary level: a general summary and evaluation of local tourism accommodation conditions
The selected level of travel websites: refers to the recommendation of several hotels in various local tourism levels of high, medium, low and economic for everyone to choose from.
Detailed level of tourism website: All database information about local accommodation for this tourism, users can search and consult according to their own conditions.
Supplementary level for travel websites: Select netizens’ introduction, experience, and evaluation of local accommodation from their relevant posts.
For detailed information, please see our official website: Sesame Flower Network Technology Co., Ltd.
Who has a website construction plan for tourist attractions?
Tourist attraction website construction plan
1. Background of tourist attraction website construction
With the rapid development of society and the rise of the Internet+ model, many traditional enterprises have invested in the embrace of Internet+. Using the Internet as a fast lane to develop their own business has become a new direction for the development of many enterprises, and the construction of scenic spot websites It has naturally become a "stepping stone" for traditional enterprises to join the Internet.
Traditional tourist attractions have always faced a series of problems such as scenic area resource integration, scenic area tourist management, and marketing. Situ CMS scenic spot website system provides a direct and effective scenic spot website construction plan. So what problems can this scenic spot website system solve for scenic spots? What benefits does it bring?
2. Current situation faced by scenic spots
a. Information management lags behind
Scenic spots lack smooth information release channels, information updates are not timely, and maintenance is difficult and costly. This prevents tourists from obtaining first-hand scenic spot information and affects tourists' travel plans.
B. Single marketing content
Scenic spots use text as the main form of resource and service promotion, with single content, poor interest, and weak attraction. As a result, tourists lack a comprehensive understanding of the scenic spot and lack interest, which affects the number of tourists in the scenic spot.
C. Lack of tourist interaction
Scenic spots and tourists lack a good online interactive platform. Tourists can only passively accept the information provided by the scenic spots, and are unable to interact and communicate, let alone produce original content, which has become a bottleneck restricting the development of the platform.
D. Weak brand awareness
Scenic spots use traditional and extensive advertising as the basic means of marketing, with vague service awareness and weak brand awareness. It is not conducive to fundamentally improving the popularity and brand influence of the scenic spot.
3. Expected goals of website construction
a. It can provide tourists with convenient scenic spot information query functions and online reservation systems to meet tourists' sightseeing needs, improve scenic spot service levels, and provide managers with scientific digital basis.
b. Utilize the stable, safe, efficient, scalable and flexible system architecture of the e-commerce management platform to help tourist attractions provide rich, scalable online and offline omni-channel consumption systems for tourist consumers.
c. The electronic ticketing system covers all aspects of online ticket sales, offline ticket inspection and ticket statistics. The scenic spot accurately manages ticket purchase channels and quantities according to the low and peak tourism seasons, improves operational efficiency, and enhances the image of scenic spot management.
d. Tourism is an information-intensive industry. The dissemination of scenic spot information is no longer a one-way mode, but a process of real-time interaction and dissemination with tourism consumers. Traditional scenic spots are limited by technology and manpower, making it difficult to update, disseminate and interact with information in a timely manner. The scenic area information platform can establish an effective channel between marketing information and tourists, and better meet the personalized needs of tourists and the diversified information needs.
4. Website planning
After doing the market analysis, positioning and planning of the scenic spot, think about the audience groups that the scenic spot is intended for? What are the key features of the scenic spot? What content should be displayed through the website scenic spot? What functions are implemented?
A. Website business planning
Through the construction of scenic spot websites, the six major elements covered by tourism-driven regional economic development (namely: transportation, food, housing, travel, entertainment, and shopping) are integrated in an orderly manner to provide tourists with online convenient services and maximize the economic effects of tourism. maximize. Therefore, the entire scenic spot website construction is centered around these elements.
1), OK
OK, including the weather, maps, bus routes, etc. of the scenic area. Through the official website of the scenic spot, tourists can conveniently and directly learn various information about the "go" of the scenic spot, making it convenient for tourists to travel.
2), live
Accommodation, including hotel information display in and around the scenic area, to facilitate tourists to make online reservations.
3), travel
The creation of scenic spots and attractions is displayed through online platforms to attract tourists to order tickets online and make purchases in advance.
4), entertainment
Create entertainment facilities inside and outside the scenic area, deeply package various entertainment facilities, and display them through the scenic area website.
5), purchase
Through the scenic spot’s online platform, tourists can purchase local specialties online.
B. Website function planning
Basic functional support for scenic spot websites:
1), online payment
Integrate the resources of the scenic spot, such as tickets, hotels, catering, specialties and other products, and put them on the scenic spot website and guide tourists to purchase or make reservations.
2), leave a message for consultation
Visitors can leave messages for consultation (can be classified) through the scenic spot website (front desk), and administrators can view the relevant message categories of tourists through the website (back desk).
3), friendly links
Through the background, you can add, delete, modify, and check the friendly links on the homepage of the website, which is conducive to resource sharing between websites.
4), online communication
Tourists can communicate with tourists through relevant consultations on the website, and the website system can collect relevant information about tourists to facilitate secondary marketing of tourists by scenic spots.
5), information release management
Website administrators can add, delete, modify, and check the content of the website (travel notes, scenic spot news, updates, comments), etc., and meet the classification management requirements.
6), website template management
Through the website background, you can change the website front-end template (style, layout, color, etc.) with one click, and support the one-click skin change function. Prevent long-term display of a set of templates from causing aesthetic fatigue to users.
7), picture management
Manage all pictures on the website, and can add, delete, modify, and check pictures.
8), topic management
In response to different seasonal climates, the scenic area website introduces different topics to tourists. According to different solar terms, the website administrator can replace the topics and add, delete, modify, and check the products on the topic pages.
9), column management
Administrators can sort the names of website columns or perform related operations such as deleting and adding them.
10), advertising management
The website administrator can add, delete, modify, and check all advertisements and advertising spaces on the website.
11). Change account password
The front and backend of the website supports the modification of account information for visitors and administrators.
12), system settings
System settings should support the following functions (pseudo-static settings, website backup, exchange rate management, operation logs), etc.
13), Message board management
Through the message board provided by the website, visitors can leave messages through the message board to avoid losses caused by the loss of the website administrator.
14), product management
For various products in scenic spots, products such as (scenic spot tickets, hotels, specialties) can be added, deleted, modified, and checked through the website management system.
Scenic spot website marketing function support (the following functions can be selected according to needs):
1) Membership system functions
The website implements the membership function, which can classify members of the scenic spot website into different levels and allow members to enjoy certain benefits. Promote the active membership of the website and improve the conversion rate of the website.
2). Sign-in function
The scenic spot has set up sign-in ladder rewards in the background to encourage members to sign in continuously to earn corresponding rewards, increasing members' activity, interactivity and member stickiness on the platform. Scenic spot e-commerce websites use the check-in function to make the website more interesting.
3), coupon function
Enriching merchants' marketing and promotion methods can effectively enhance their own brand image. It brings more discounts to tourists and also enhances the user stickiness of the merchant platform.
4), Points function
Add points products: Merchants add points redemption products in the background
Redeem points for goods: Platform members use points to redeem goods.
Product order management: Merchants manage points mall orders in the background
5). Mobile LBS application
The website implements the LBS function (positioning function). All hotels and catering stores on the website can locate their locations, which helps tourists find the location more conveniently and thus generate consumption.
6), distribution system
Situ Scenic Area e-commerce platform has an independent and complete product sales platform. It also uses the "mobile mall + fission distribution" promotion model to help tourism companies effectively solve the problems of platform construction, channel expansion, user growth, user activity and business profitability. problem.
Platform: Low-cost investment, rapid construction of a mobile sales platform, tailor-made for mobile fission distribution.
Channels: The fission-like growth of distribution channels activates all channels of the company and helps companies complete business expansion.
Users: Users not only purchase and consume, but also participate in distribution and entrepreneurship, accumulating millions of fans and detonating the fan economy.
Active: Use fans for brand promotion and word-of-mouth communication, proactively market services, and stimulate user activity.
Profitability: National distribution allows more users to help you sell products, making it easy for the company to make profits.
An excellent tourist attraction website that does the above five points can effectively reduce tourists' decision-making, thereby generating consumption and bringing considerable benefits to the scenic spot.
4. Domain name and server
1. Purchasing standards for domain names of scenic area websites
Choose a domain name related to the name of the scenic spot website, similar to the pinyin and abbreviation of the website, and a domain name that users can understand at a glance.
The domain name is calculated based on the annual fee, which is usually 48 to 60 yuan per year.
2. Scenic area website server configuration standards
Entry-level:
Support: CPU sharing, broadband sharing, memory sharing
Web space 2G
Monthly traffic 40G
Years: 1 year
Standard type:
Support: CPU sharing, broadband sharing, memory sharing
Web space: 15G
Monthly traffic: 100G
Years: 1 year
Professional:
Support: CPU sharing, broadband sharing, memory sharing
Web space: 20G
Monthly traffic: 200G
Years: 1 year
All-rounder: CPU sharing, broadband sharing, memory sharing
Web space: 30G
Monthly traffic: 400G
Years: 1 year
Small and micro scenic spot tourism websites recommend the use of professional servers.
For larger scenic spot websites, it is recommended to use an all-in-one server.
