board games – Xổ Số Miền Bắc

Features Of The Golden Shark And Silver Shark Arcade Game

Dec 7,2023 Leave a comment Arcade, board games

Gold Shark and Silver Shark Arcade have red envelopes and phone fees distributed to players as rewards. Various styles of games can be matched with each other. The game is easy. Only by carefully analyzing the game can you have a chance of survival. Then you can develop experience and defeat the enemy together. Come and play the game. Come and experience it!

Features of the Golden Shark and Silver Shark arcade game:

1. Lots of fun. It’s a good time for everyone to play cards and make friends. Players can play here at will, whether it’s one-handed matching or dating, there is a lot of fun in chess and cards.

2. The playing methods of chess and card games are different. You can get many game benefits randomly. It is a game that combines skill and luck. You can only rely on your strength to play in the game.

3. Monkey King has a built-in game playback function. You can play different chess and card games on your mobile phone, including genuine classic chess and card games. All arcade games are very interesting.

Stand-alone Golden Shark and Silver Shark game_Gold Shark and Silver Shark game download_Gold Shark and Silver Shark stand-alone Android version

4. Safe competitive environment. Through team operation, free games are a free home, ensuring a fun and relaxed competitive experience with unique gameplay.

Highlights of the Gold Shark and Silver Shark arcade games:

1. Provide you with the best online chess and card services. There are not many popular online entertainment functions. You can get a lot of game benefits in the game and improve product quality.

Stand-alone Golden Shark and Silver Shark game_Gold Shark and Silver Shark game download_Gold Shark and Silver Shark stand-alone Android version

2. Invite friends to play together in this game, allowing players to experience high-quality game services. Users do not need to log in to the board game and have real environmental effects.

3. You can also play without barriers anytime and anywhere. Real players are playing chess and cards, so you don’t have to worry about any assistant problems. The safe mode guarantees recharge and withdrawal.

4. There are many classic and exciting modes for you to choose from. The game fairness is the most advanced in the game system. As long as the player clicks the share button, the player can choose from many interesting modes.

Golden Shark and Silver Shark game download _Stand-alone Golden Shark and Silver Shark game_Gold Shark and Silver Shark stand-alone Android version

Gold Shark Silver Shark arcade game play:

1. Bring you a more exciting experience, a powerful anti-cheating system, the game can make players feel the ultimate happiness, original game graphics and sound effects.

2. A relaxing chess and card entertainment platform, there are also limited @xi waiting for you to get, you can experience different styles of gameplay, the game system is safe and stable.

Golden Shark and Silver Shark stand-alone Android version_Stand-alone Golden Shark and Silver Shark game_Gold Shark and Silver Shark game download

3. Various cash activities are held from time to time, and the immersive card playing will make you feel more at ease. There are more than ten classic chess and card games in the collection, and the system will automatically help you play cards.

4. It is a good game to pass the time. It is fast and fair. You can quickly make appointments with red envelopes, various classic card games, and super multi-game chips are given away for free.

Download of Golden Shark and Silver Shark Arcade – Up and Down Download of Golden Shark and Silver Shark Arcade Mobile Android version

Stand-alone Golden Shark and Silver Shark game_Gold and Silver Shark stand-alone version Android version_Gold Shark Silver Shark game download

Golden Shark and Silver Shark arcade game features:

1. Online banking has a high security index, and you can learn about advanced chess and card games. Competition venues are regularly opened in the game, such as the Golden Dragon King, the Ancient Ice Dragon, the mythical beast Suzaku, etc.

2. Let you be familiar with the different characteristics of chess and card games, familiar with various game rules, the game operation is very convenient, and there are many unique chess games.

3. The music in the game is very strong, and players who have never played it can quickly get started. The platform provides permanent free entertainment and allows you to experience the charm of the game online.

4. This is Xiu Online Education, which has many aspects of chess and card game operation experience, and has the same offline experience as others, and various chess and card entertainment competition challenges.

Board Games丨[Lottery] Box Garden Game – All Worlds On The Table

Dec 7,2023 Leave a comment Board game design, board games, Game Design

2020.4.11.Saturday

Illustrator Xinmao: The one with the most works in mainland China

Board game designer, illustrator

Representative works "Join Mission", "Ruined Planet", etc.

should

Silently pretending to be dead

board game script

avoid

first

Lucky draw at the end of the article! !

Please don’t miss it

Tight binding hall game_Tight binding hall game_Tight binding hall game

In the past half month, I believe many of my friends have been addicted to "Animal Crossing: New Horizons". This game is unbeatable.

What kind of miracle did it create? The first week after the release of "Animal Crossing" drove the sales of game consoles. Many people bundled the console and the game, causing the sales of game consoles to soar. Ultimately, sales for the week exceeded those of its first week of release. How should I brag about this? It’s almost impossible to cure, it’s just amazing.

"Animal Crossing" has been released for half a month, and players have already played the game to their full potential and created many incredible beautiful scenery. This game is really hard to put down.

Today I will take this opportunity to talk about topics related to "Animal Crossing".

In recent weeks, in the game design circle and game self-media, the word "Hakoba" has become popular again with "Animal Crossing". I will mainly talk about it today.

"Hakoba" is a design concept that Nintendo has always implemented. It was proposed by Shigeru Miyamoto and originated from a Japanese bonsai. Speaking of bonsai, if we trace its origins, it should be from China. China has long been pursuing the idea of "shrinking a dragon into an inch, and being a thousand miles away" by miniaturizing the landscape into a flower pot.

Tight binding hall game_Tight binding hall game_Tight binding hall game

Chinese bonsai

However, influenced by traditional Chinese paintings and literati aesthetics, Chinese bonsais are mostly obsessed with creating mountains and rivers in the pots. Although they are bonsais, they often pursue a grand atmosphere. How should I put it? It’s more like the ancients used a bird’s-eye view when doing aerial photography at home.

Japanese style garden

Japanese gourmet design based on box garden

Japan's box garden is influenced by the more delicate and refined aesthetics of its people, and focuses more on replicating Japanese-style gardens in a small area, so it is called a box garden. Compared with Chinese bonsai, it is more like an upstairs perspective or a surveillance perspective.

Watching and playing with the beautiful little garden is really very healing, so in recent years, some psychologists have developed a new school, using the little garden, or sand table as it is called in China, as props to carry out psychological intervention and treatment for users.

Tight binding hall game_Tight binding hall game_Tight binding hall game

When Shigeru Miyamoto was talking about the design of Super Mario, he proposed the concept of designing game levels with the attitude of building a box garden, believing that all levels should be carefully built hamster cages. Let the character controlled by the player explore, discover and interact in this exquisite level. This concept is deeply engraved in the scenes and level designs of many Japanese games, and has a more profound impact on game design around the world.

What needs to be emphasized here is that Hakoden-style game design is not a game type, but a design concept. I repeat, it's the idea, not the type.

Mario: Odyssey is the recent masterpiece of the Mario series, with perfect level design

For example, open world games, sandbox games, linear level games, and simulated business games are very clearly distinguished in Europe and the United States. Japan collectively calls them Hakoba-style (concept) games, because Japanese players and designers believe that as long as they conform to the It doesn’t matter if you create an exquisite world in a fixed space or control a character to play in an environment similar to a small garden. Therefore, if you confuse Hakoniwa games as a type with other types of games, you will be confused and unable to understand it.

To give an inappropriate example, the Japanese craftsman spirit is also a concept that many people implement. No matter what kind of society a person is in or what profession he is engaged in, as long as he is conscientious and meticulous and devotes himself wholeheartedly to his work, it is the embodiment of this spirit.

Luigi's Mansion 3 is a standard game with a box garden design style

Designing the levels to be sophisticated and beautiful, allowing the characters controlled by the players to move, interact, and even destroy and build freely but within the limits of the rules, is a great achievement in itself. If it is done well, it is simply art. Lao Ren has always adhered to this concept, and his works also reflect the value of these ingenuities.

Tight binding hall game_Tight binding hall game_Tight binding hall game

Okay, after talking about video games, let me list a few board games that I think have a special feel to Hakoniwa. You can taste them carefully.

"Flower House Story" is a very standard box garden game in my opinion. Players each have a flower garden, and they can choose and use the required flower varieties and kittens to build a beautiful garden. Even the game accessories are made into cute little carts, which is really awesome.

The game that is on par with Huashe, and one that I personally like very much, is "Bear Bear Park". The mechanics are similar, but the cleverness is different. Bear Park is a larger box garden, similar in scale to "Animal Crossing". Players can also enjoy the thrill of building islands together.

Expanding from "Bear Bear Park" to a bigger one, how can "Cocoa" and "Carcassonne" be similar to the construction games of the small garden? Let's stop here, fine-tune the angle, and stop at the angle of building bonsai.

So, from the perspective of setting up a small garden for players and allowing them to take risks in it, what are some board games?

Tight binding hall game_Tight binding hall game_Tight binding hall game

There are many thieves and numerous American games, all like this… There are too many American role-playing games that provide scripts and allow players to travel on them, interact with map mechanisms, and other players.

So these, you tell me if it’s not a Hakoniwa game, what is it?

Because of its physical nature, board games often need to adhere to the concept of box garden design to make the layout more exquisite and the level design more clever.

At the end of this article, I would like to recommend another board game to you, which is a standard Hakoniwa board game. This is a Japanese board game called "Karesansui". Its main gameplay is to build a Japanese-style garden… , is there anything more fun than this?

Okay, let me share these with you first, and then we will continue.

Finally, I must make an advertisement. My new work "Bomb Demolition" will start crowdfunding on April 18th. Please go and take a look now. This is an identity guessing board game that supports 3-5 people and takes 10-15 minutes per person. Players play the roles of couriers and bombers who can travel through time and space. The courier must go back in time to prevent the tragedy of a mall explosion, and the bomber must prevent the bomb from being defused and try to make a new bomb. The game is intriguing, tense and joyful, super fun!

How To Operate Chess And Card Games?

Dec 1,2023 Leave a comment board games, Product Operation, User Retention

Industry Status

In recent years, mobile games have developed vigorously. In the early years, the industry barriers created by PC chess and card game manufacturing are falling apart with the development of mobile games. Card and board games have become a must-have in the mobile game industry due to factors such as long user life cycles, considerable overall revenue, and low development costs.

Things about the operations circle

There is a phenomenon in running this circle: novices work hard but don’t understand why, and people who understand won’t tell you why. This is especially true for the chess and card industry, because if you want to operate the chess and card industry well, you have to know many secrets.

Operational stage

For people in the workplace, I believe the most terrifying thing is to be trapped in the current environment, where you cannot move forward and you cannot break away. Therefore, it is necessary to clarify what should be done at each stage, whether it can be done, and to what extent it can be achieved, which is somewhat similar to the 5W2H idea.

1) Basic operations: doing odd jobs

When you first come into contact with operations work, you have to do as many things as possible, do different things, do things you don’t know how to do, and at the same time learn more about what other colleagues are doing. In short, you have to figure out how everyone in the entire project What are you doing and how are you doing it?

2) Project Operation: Strategy

Congratulations, you are now responsible for a project. At this time, you are paying more attention to strategic issues. The art of operation begins to be initially reflected at this stage. Make a plan to achieve a goal, and the plan itself is to dismantle this big goal. , and then complete multiple small goals step by step, a bit like funnel thinking in data analysis. On the other hand, ensuring the implementation and sustainability of operations is also an important aspect.

3) Overall operations: strategy

What is strategy? Some people say that strategy is big and strategy is small. I disagree. Strategy is not just a big issue, but also a security issue. The strategy itself should be about moving from one balanced state to another balanced state, balanced state A – balanced state B. Last year, the monthly turnover was 2 million. This year I want to achieve 5 million, but it must be based on the situation that the existing 2 million will not be affected.

At this stage, you are basically a senior operations manager or operations director, and your perspective on problems is different. More of your work will be direction and economic thinking.

4) Fully operational: barriers

Many people cannot understand the strategy, but what about the barriers? The answer is: completely invisible.

This is the most mysterious operating method in this circle. It will create an invisible net in the market that you cannot cut through, see, or break out of. Once you enter, you will almost die.

Operational work ideas

How can you do the job at hand? The answer is: repetition and immediate feedback.

The basic idea of operation work is such a line: make a good work plan → implement the plan on the job → summarize after the end → summarize and then reverse the conclusion, which is deduction → adjust the plan based on the induction and deduction → repeat again.

The core of chess and card games

What is the core of chess and card games? Excluding gambling products, I think it is the following four points:

1) Product: Product is king is the constant thinking in the gaming circle

The development history of board and card games has gone through several product innovations, such as video card playing → fishing → hundred-person battle → competition → circle of acquaintances, but there are still so many ways to play. A good chess and card product should not only meet the needs of users in terms of UI interaction, product functions, art style, etc., but also meet the psychological and deep needs of users.

Psychology includes: comparison, showing off, voyeurism, social interaction, lust, etc.

Deep needs: surprise, material things, sudden wealth, etc.

2) Users: Users both generate income. Without users, there is no income.

Users have gradually become a barrier restricting the development of small teams. This situation will become increasingly cruel in the future. Factors such as the promotion of the capital market and channel user pricing will cause the user acquisition cost of this industry to become a barrier in the future.

3) Numerical values: Numerical values are the blood of chess and card games, which are reflected in the following aspects:

l Define monetary value;

l Sending and recycling: determines the economic system from a macro perspective. Inflation applies here;

l The upper and lower thresholds of the room and the circulation of a single game: affect the user's resumption of play after bankruptcy and the number of room users; at the same time, the Matthew effect applies here;

l Card type probability: Card games are essentially a series of discrete random probability events.

4) Barrier: Outside the wall, your food will be cut off; inside the wall, your people will be killed.

Why can't JJ be imitated? Why is Goose Factory not in a hurry? Because they have already formed different industry barriers.

JJ started out by using competitions. It was the first to invent the knock-out competition method. In the early days, it carried out large-cost promotion on TV stations and offline, accumulated a large number of loyal user groups, established brand barriers early, and the entire chain has long been difficult to shake.

Chess and card game operation framework

So now, let’s talk about product operations within chess and card game operations.

What is operation?

A series of efficiency-enhancing behaviors for products to maximize product goals through human intervention.

Extension: There are many kinds of goals, they are all for sale, some make money, some make people. If you have good looks, I have a lot of content; if you have a lot of content, I can’t post it for nothing, it’s crazy. Give two examples:

●There is a way of thinking that a product must reach a certain level of revenue immediately after it is launched. If it doesn’t work, it will be overhauled. If it still fails, it will be killed. It is simple and crude. Domestic RPG games basically adopt this approach because the initial investment in RPG projects is huge. IP is expensive, personnel costs are high, marketing expenses are high, and user unit price is high. These factors are an inevitable result. You must make money immediately, and the price must be good.

●Another idea is to launch products with the goal of being active. Within a certain period, the number of users should be reached to a larger level, and then you can make money after the number reaches a certain level. Most of these products have strong In terms of communication capabilities, the foundation of communication has been laid as early as the initial stage of the project, and the genes of communication have been injected, such as Lianliankan, fitness APP-KEEP, Meitu Xiuxiu, etc.

●Chess and card games have some limitations: poor communication capabilities and average overall payment level. For example, the standard payment for Doudizhu is around RMB 200, and the standard payment for Texas Hold'em Poker is around -200 yuan. The payment ability of other chess and card products is in the middle (excluding YY live broadcast hall chess and card games) Users who are really rich) The retention rate is not as high as that of RPG games. For example, Doudizhu retains between 40% and 50% of new additions that meet the standard, and Texas Hold'em Poker retains between 25% and 35% of new additions that meet the standard. There are really not many products on the market that meet the standards, and it is not like everyone imagines that they can be produced one after another. Moreover, once a user of chess and card games has a familiar product, it will be very difficult to get them to play your product. The switching cost is extremely high, because chess and card games are not essentially very different. Therefore, the operation idea of chess and card games is relatively smooth. When the retention rate and payment level are enough to support the user's LTV to reach the expected level, purchases will be made through channels. But can you really make money by doing this? not necessarily. If you can make a small amount of money that is not enough, how can you make a lot of money? Gambling and banking, these two means of wandering in the gray area are where the profits of chess and card games lie. Wherever there are people, there are rivers and lakes, and where there are rivers and lakes, there are secrets you don’t know. However, the world is like the tide and people are like water. You can only sigh at the rivers and lakes. Several people replied. All I can say is that the industry is still figuring out its future.

What is product operations?

In the process of the product from 0 to 1, the operation work of ensuring the smooth operation of the product, reducing the occurrence of product risks, and continuing to provide efficiency-enhancing services to the product is directly shown in the picture above.

1. Key operational points from 0 to 1

1. The status of operations. Many chess and card games operation teams have large numbers of people and the work is complicated. Most companies get involved after the product is launched. My suggestion is to allocate 1-2 product operation personnel in the early stage of the project to handle the basic operational requirements and ensure the normal operation of the product after it goes online.

2. Market analysis

1) Market demand

Market demand in three steps:

Analyze the current market situation and find the entry point → clarify the characteristics of target users → the size and expected proportion of target users

At this stage, you need to find the entry point and target users, and have a more comprehensive understanding of the market.

2) Product positioning

After understanding the market, make targeted plans based on user needs, not what I want. What you want is not what the user wants.

3)MAP document

Writing field analysis reports

3. Assist product managers to conduct competitive product and product analysis

One thing to remember here is that as an operator, if the task is not directly ordered by the senior management, you must serve as a facilitator to cooperate with the product manager to do this work. The process of arguing with him is a process of improving him. After all, he is making the product, which does not help you at all.

1) Competitive product analysis

Understand the user groups and promotion strategies of competing products; collect operational requirements (such as whether there is an email function, whether the email function has an attachment function); what peripheral projects the competitors have, and what is the opponent's layout.

2) Product analysis

Special attention should be paid to two points in the analysis of own products: the measurement of own resources (technical resources, operational resources, channel resources, etc.); the product simulation experience report (this is a simulation experience, if your product has three A/B/C function, what will happen to you)

4. The operation plan includes the operation strategy and corresponding work content within the life cycle, what is the plan for the test period; which indicator should be optimized first during the indicator optimization period, and what specific content should be optimized, etc.

5. The implementation of general operational requirements is basically the operational requirements that every product must have. These requirements are the prerequisite for the implementation of operational work. Try to do it before the product goes online, and communicate with the development for scheduling.

6. Handling of emergencies

Chess and card games mainly have the above three major emergencies.

1) Users brush gold coins

If users are not randomly matched, but can choose room matching by themselves, then it is very common to use game loopholes and activity loopholes to earn gold coins, and then go back and forth. You must have a psychological expectation for this matter, and note down under what circumstances. As a user, when it comes to brushing gold coins, 3 numbers count as gold coins or 10 numbers count as gold coins, 100,000 counts as gold coins or 1 million counts as gold coins. In most cases, users’ petty gold coins brushing behavior is ignored and it breaks through our hearts. When expected, you need to communicate via email as soon as possible, limit the number of accounts under the IP, ban accounts, etc. The most terrifying thing is those who professionally dump coins. They use multiple IPs and multiple accounts. At this time, you may have to do something to obtain gold coins. limit.

2) Server problem

For chess and card games, server problems may be the most serious problem leading to user loss, so early warning must be made and if problems occur, repairs must be made as soon as possible.

3) Robot problem

Robots can do many things. Robots are equivalent to your users, users you can manage and control. There are two types of problems with robots.

Category 1: hang up (paralysis)

Whether the game has just been launched, the opening of new functional modules, or the control of card games for novice users, etc., the robot is required to participate. It can accompany your real users to play cards. If something goes wrong with the robot, it could be a fatal problem.

Category 2: Wins and losses exceed expectations

Let's imagine, assuming that our currency value is: 1 yuan = 10,000 gold coins, and then we have a large enough number of users, what will be the result if a robot loses 1 billion or wins 1 billion? Lose 1 billion = Inject 100,000 yuan of game currency into the game's economic system. You lose 100,000 yuan. In this case, it is a free gift. In the end, your economic system will inflate, so you must control it; Win 1 billion = Winning 100,000 yuan in game currency from players will earn you 10,000 more yuan. But the condition is that you sacrifice users, which will hurt users very much.

Therefore, the robot must set a threshold limit for winning or losing. Once the threshold is exceeded, it must either lower the limit or change to a new set of AI.

7. Provide product optimization suggestions

In the process of product operation, after discovering problems, conduct internal discussions in a timely manner, and provide product optimization suggestions to department managers or product managers after drawing conclusions.

2. Product operation core: operation-driven product optimization

1. active

1) Active composition

active

active composition

I think this is very simple. Let’s talk about two models.

First: DAU model

DAU = the sum of the daily new users multiplied by the corresponding retention rate. That is to say, knowing the daily new users and retention rate, you can roughly infer DAU.

Here we first fit a retention rate curve based on the known retention rate (at least we know the retention situation on the next day, 3rd day, and 7th day), and then use the retention rate curve to create a DAU prediction model.

Second: Prediction of user life cycle

This model also works backwards based on the user’s retention rate. It can also be extended to LTV prediction models.

2) Active improvement – increase revenue and reduce expenditure

A. Open source strategy

There is not much to talk about open source strategy here. Most of it is about business and market. There are two main things to talk about.

First: If there is an abnormality in the daily increase, it should be observed in time (excluding derivatives)

Second: Provide product LTV predictions and ROI predictions to purchasers.

B. Throttling strategy

Optimize product process and improve retention

I won’t explain bugs and the like in this article, but I’ll mention two points:

First, from the product structure level, we must pay attention to the transformation of users in each stage and step. As shown in the picture: The new user conversion funnel includes outside the APP and inside the APP. This is a well-known model that analyzes the user's losses in each step from channel to download to playing cards. It should be noted that you must understand the meaning of each step. What the process is like, don’t miss any step, and then look at the conversion of each step, and start optimizing from the link with the greatest impact.

Second, the establishment of the novice closed loop is to ensure that users have an ideal (higher winning rate, more exciting) card game experience in the early stage of entering the game, and to increase the user's next-day retention by increasing the user's time cost and excitement. This is very effective in improving retention.

User growth incentive system

This is an important link throughout the operation of chess and card products, and defines how we motivate users in the operation process to achieve our goals. For example: for example, if you meet certain conditions, you can exchange for physical objects, you can exchange for gold coins, you can participate in a lottery, etc. These are all setting goals for users.

The user growth incentive system should be established from top to bottom.

Control churn

Churn warning and user activation

1. Establish a sample model of lost users: conduct feature analysis and clustering of lost users through data analysis and mining to find each lost node.

2. Establish a churn prevention model. If a user reaches a certain attribute or a certain status, it is determined that the user may churn, and throttling measures are taken for users who may churn.Commonly used models: :LR regression, decision tree

Recalling lost users

Recall methods: emails, text messages, carrier pigeons, etc.

All experts are welcome to complain, and newbies are also welcome to ask questions.If you have any questions, please leave a message in the message area

Feiqi Chess And Card Game Features

Nov 30,2023 Leave a comment board games

There are many exciting gameplays in Feiqi Chess and Cards. It is a card game platform, plus fun online games. You can enjoy the genuine chess and card experience. Tens of thousands of people compete online in real time. Come and join the game!

Feiqi chess and card game features:

1. Decorate the room as you like, often hold various chess games, and test the courage of the players so many times. The game screen is very beautiful.

2. The game picture quality is 10% clear, and it has an eye-protecting effect when playing. The popular gameplay on the market comprehensively covers game types. You can communicate with 10,000 players at any time, giving you a particularly shocking picture quality experience.

3. Beginner and intermediate advanced games are free to enter and enjoy the immersive joy. The shocking game BGM brings a beautiful game experience. You can play it easily without registration.

4. The game play style is rich, a large number of gods are waiting for you to compete, it should be fast running and other popular games, carefree content can be viewed inside.

How to use Feiqi chess and card game:

1. Remember to log in to the game on time every day and there will be generous rewards that can be easily obtained without spending any money. Playing the game requires real-name registration to ensure absolute safety, and you must have divergent thinking.

2. A very free international chess and card game. You can play online with players all over the world. It has real rules and daily online dating. You can challenge it at any time with more different gameplay methods.

3. You can freely adjust the battle rhythm. There is a very detailed novice tutorial in the game. You can exchange experiences with friends online to increase the fun of chess and card games.

4. Provide a large number of classic chess and card games. The board games on the platform are relatively comprehensive, and have continuously won a lot of amazing income. Experience the game and continuously optimize the welfare system.

Feiqi chess and card game features:

1. The game is quickly organized and easy to play, bringing you such a shocking game experience. Everyone can play against online players online. The simple mobile game UI is more suitable for user experience.

2. Dozens of popular modes have built-in games. This game will constantly update the chess game, adding more fun to daily matches. The mobile game image quality display will make us feel extremely excellent.

3. The game brings you fun and well-being. Users can log in to enjoy the latest gameplay, and at the same time, they can apply for relief fund rewards and have an exquisite and cool personalized game interface.

4. Players can freely match chess and cards to enjoy the fun experience that the game brings to everyone. They are allowed to freely change the appearance of their characters to become the most beautiful cub in the game, which is a perfect transplant to the arcade game hall.

Highlights of Feiqi chess and card game:

1. Experience many interesting gameplays and easily experience popular content. Invite friends to experience exciting duels. When you start the mobile game, you can click the button to match competitors and prepare for mobile game battles. Many players play real-person games online.

2. More different modes you can challenge immediately, more players are charged, rich modeling interactions and skin switching, creating a game room inside.

3. Players do not need troublesome registration methods, providing you with a shocking competitive experience, comforting everyone's hearts, soothing everyone's feelings, and the game's operation requirements are very low.

4. Officially operated chess and card team. This game is easy to get started. It is a safer and more secure way to fight against cheating. You can use props according to your situation to help players handle many tasks.

Lianzhong Landlord Stand-alone Version

Nov 24,2023 Leave a comment board games, Landlord Fight

Lianzhong Landlord Fighting Mobile Edition is a very popular Landlord Fighting mobile game. This game supports stand-alone mode and is specially designed for users who don’t have enough data. You can play the game anytime and anywhere without any data, and There are multiple games to choose from, and the playability is very high. More fun Landlord mobile games are available at the Aurora Download Station!

Lianzhong stand-alone landlord introduction:

-Exquisite picture: fresh and elegant style, original chess and card enjoyment

– Full compatibility: Perfectly supports most Android phones & Android tablets on the market

-Intimate design: The large card surface allows you to move your fingers quickly and avoid the trouble of misoperation.

– Stable and smooth: Comprehensive optimization ensures stable game operation and the smoothest mobile Landlord experience

Features of Lianzhong Landlord stand-alone version:

-Rich gameplay, diverse tasks, and a lot of fun

-New battle pet system, bringing you more joy in playing cards

-Open stand-alone gameplay, with all levels, skills, and upgrades available

-Dealing, selecting and playing cards, the operation is simple and easy to use, and there are intelligent prompts to help you when playing cards.

Game Highlights:

1. Beautiful pictures

Carefully created, classics and highlights are all in the stand-alone Landlord!

2. Diverse gameplay

Classic, Leap and Competition, the most exciting gameplay is available!

3. Generous prizes

Rich prizes keep up with fashion trends, and the phone bills are nothing!

4. Hot competition

A variety of competition systems, elites gather together to compete in Landlord Jianghu!

5. VIP service

The three major systems of achievements, tasks, and levels record every shining moment of yours!

Package name: com.og..

MD5:

Domestic Board Game Market: "a Flash In The Pan" Or "not Popular At All"? | Sina Games

Nov 24,2023 Leave a comment Board game design, board games, Three Kingdoms Kill ol, Winger

As we all know, talking about copyright in China is something that many people find ridiculous and many people find sad. Although the law is improving day by day, and copyright is getting more attention every day, piracy and copycats are always two topics that cannot be escaped.

When it comes to piracy, some people are happy and some are worried. The joy is that it is cheap and the quality is not necessarily repeated, but the sorrow is the infinite consequences it brings. I must admit that less than two years ago, I was also a piracy admirer and expressed disdain for people who used genuine software or bought genuine products. The reason is simple, no money. As a student, my monthly living expenses are not enough to allow me to swim in the ocean of genuine games, let alone how many pirated versions of a genuine board game I can play. Even now, I will download pirated videos to watch, but pirated videos are no longer used for game products. It’s not that I became rich, but that I witnessed the evils of piracy.

Let me make a digression here. As a computer game enthusiast, I have also paid great attention to the development of domestic games. I remember when I was a kid, there were so many high-quality domestic games and the competition was fierce. New games would appear almost every two months, and they were not limited to RPGs. The excitement at that time is indescribable. Gradually, there are fewer and fewer domestic stand-alone games, and high-quality ones are even rarer. The plots are clichéd and the genres are single, and they gradually become attachments to feelings. I also wanted to figure out what went wrong. Later I discovered that in addition to the political "persecution" in the early 21st century, piracy was undoubtedly another major reason for the collapse of this industry.

Talking back to board games, when the Three Kingdoms craze began, pirated copies appeared in various newsstands. Unlike electronics, board games are simpler to create and copy. As long as there is a box of original products, it is not a dream to reproduce an identical product, and the cost will be greatly reduced. The products produced can be completely fake and real, and it is almost difficult to detect the difference without using them for a period of time. In this way, pirated board games slowly devour the fruits of victory that belong to designers and publishing companies, and step by step push domestic board games into the abyss. But in fact, if there were only the impact of piracy, domestic board games would not be so seriously harmed. After all, the price of domestic board games is not high. Compared with foreign board games, they can be regarded as basically unprofitable, so pirates are actually less likely to favor domestic board games. So what's the bigger problem? Copycat. At the beginning of the Three Kingdoms game, a large Internet company launched an online game with the same game mechanism and a very similar game name, and used its huge user base to snatch the resources of the Three Kingdoms game.

Three Kingdoms War_Water Margin_Guo Zhan Water Margin official website

As for the reason why the contemporaries were not treated in the same way, it was because their ol version was cooperating with this company (everyone knows who it is). Of course, the facts ultimately prove that this boring copycat operation will only gradually be abandoned by netizens. However, this is only part of a very common phenomenon. Water Margin Killing, Pirate Killing, AV Killing…all kinds of killing games flood the market. These products, which should be regarded as garbage, are extremely consistent with the law of bad money driving out good money, and inexplicably occupy various newsstands. So much so that in order to achieve a certain level of popularity in the country, werewolves had to be promoted as "Werewolf". Of course, it also has another name called Werewolf Game, which is to cater to killing game lovers. What is even more inexplicable is that a company called Qiyue Board Games shamelessly and blatantly publishes some excellent foreign party board games as its own products. From Please Close Your Eyes after Dark, Just a Word to Deno, it was almost published with just another illustration. This kind of unscrupulous enterprise is still sought after by a large number of people who do not know the truth.

I believe that some people will say at this time, didn't Three Kingdoms Kill also start from a copycat? Indeed. There is no doubt that Three Kingdoms can learn from BANG. From the game mechanism itself to the fighting style, it all feels familiar. However, the designers of Three Kingdoms also made drastic changes to BANG. From streamlining the game mechanics to localizing it, every step would add a layer of shell to the original game. At least what makes people understand is that from the beginning of the design of Three Kingdoms, they wanted to make their own new things based on the lessons learned. It is also because of this that there is a considerable distance between Three Kingdoms and BANG itself. However, many domestic board game companies now do not expect to design better works, but how to make better money, so they have produced a large number of low-quality works that change the basics.

Water Margin online_Guo Zhan Water Margin official website_Three Kingdoms War Water Margin

This is not to say that making money is wrong. Idealism cannot feed people, that is a fact. But in today's impetuous environment, whether it is the tabletop game world or the video game world, it is not a bad thing to have more idealists.

As for the final fate of copycats, we have seen many times. Here is just one example. Square Box 365, as an excellent agency company at that time, represented many excellent foreign board games. Especially after acting as the agent for Assassination God, it once became popular among players and attracted a lot of attention. Under this trend, Fanghezi published the domestic masterpiece Dragon Killer out of the desire to reduce player pressure or some other mentality. This work does not make any modifications to the game mechanics of God of Assassination, not even the numerical values. It just puts on the three-piece coat and sells it at less than half the price of God of Assassination. As mentioned above, Square Box failed to recover and disappeared from the sight of board game players. It no longer provided Chinese players with other expansion capabilities of Assassination God. During the boom at that time, there was also a company that launched a similar copycat game, which also failed, but relied on the financial resources of the group to survive. That’s right, this company is called Bianfeng. It owns the corporate game cards of Three Kingdoms, Haofang and Zhanqi. It is said that it has acquired Fanghezi and Qianzhi, and it has also been raising Qiyue Board Games to produce the Happy Square series of “original board games”.

Three Kingdoms War Water Margin_Guo Zhan Water Margin official website_Water Margin online

5. The impact of wingers on player groups

I have always believed that there are some leaders in every industry in China, such as BAT in the Internet industry, China Mobile and China Unicom in the communications industry, NetEase and Perfect Xishanju in the online game industry, etc. In China's board game world, Winger is the undoubted leader.

Three Kingdoms War Water Margin_Guo Zhan Water Margin official website_Water Margin online

At this point, many people will definitely question, why not a travel card company? Three Kingdoms was designed by Yuka. One thing must be made clear. Youka is indeed the father of Three Kingdoms, but it is also a subsidiary of Winger. Youka does provide a very good localized work, but Winger has provided great support in terms of marketing, branding and funding. It can be said that if it were not for the shaping of Winger, Three Kingdoms would be popular, but it would not have such a large and loyal fan base as it does now. Not only that, the winger's influence on the game is still very huge. As a subsidiary, Youka dares not speak out even if it has opinions on many marketing and operational issues.

I remember two years ago, when I learned that the general cards included in the board game had nothing to do with the chief designer of Three Kingdoms, I was extremely shocked. After all, before that, board game journals were just a promotional tool for Three Kingdoms to the public. Whether it is the bonus cards, the so-called ranking of domestic board games, or the large amount of space left for Three Kingdoms, people are convinced of this point of view. However, board game history is the product of Mr. Winger.

Not only that, canned goddesses, three battle cards, card journals, etc. have little to do with game cards. Of course, in the current situation, it is questionable whether the wingers and the game cards can be so separated, but the game cards are gradually shaped by the wingers into a Three Kingdoms killing machine, and they use this to carry out rounds of brand building and product marketing. , is an undoubted fact.

It must be said that board game ambition was very reliable in the early days. A large number of introductions to domestic board games, recommendations for excellent foreign board games, and analysis of Three Kingdoms killing tactics all make people feel that this is a relatively professional board game magazine. It has to be said that this kind of naked support for domestic board games has made many players who only played Three Kingdoms begin to get involved with other fun board games.

However, gradually, the board game magazine's bias towards the Three Kingdoms game gradually increased, and they tried to regain the lost players. Finally, in a certain issue of the magazine, Board Game Magazine published an article written by a fanatical fan of Three Kingdoms, openly shouting from a distance from the board game forum, putting board game players who were originally prejudiced against fans of Three Kingdoms into a serious position. opposite. Not only that, Winger suppresses creativity in disguise, reduces the target group and reduces game agents. You know, in the earliest days of the game, there were still some original works, such as God of Fortune and Egg Breaking. Although the level was uneven and the originality was questionable, at least they were stabilizing and creating new ones. But now, the only games left in the game are Three Kingdoms and Three Kingdoms peripherals. Cao Cao's tomb, vertical and horizontal, confrontation… In the end, even the word original was ignored. This has to be said to be a complete degeneration. The golden brand of Three Kingdoms has also gradually reached its lowest point due to the gradual collapse of the balance of Myth Resurrection and the official event of "X will become famous", which saves trouble and has poor quality. Of course, from the national war, 3V3, 1V1 to the bloody battle to the end, Yuka has tried many mechanical innovations in an attempt to bring the Three Kingdoms brand back to life. After the innovation of last year's Battle of Kings, this year's Battle of Kings has removed all other events except 3V3. This can basically be regarded as an abandonment of the Three Kingdoms offline competition by the winger. The reduction in publicity of the new version of Three Kingdoms and the double decline in price and quality can be seen that Winger is gradually shifting the focus of its operations from offline to online, completely transforming it from tabletop games to online cards, trying to get on with the game. The path of stone legend.

Not only original content, but also board game agents are gradually declining. Initially, Winger also represented a game called Ubungo, which did not seem to have much impact. Later, after Square Box 365 disappeared, Winger once took over the banner of Assassination God and lowered the price to half of the original price, but nothing happened after the basic version was released. Of course, Winger is not a professional board game agency, which is not a big problem. It can only be said to have given up a "side job." As a commercial company, every move Winger makes is for profit, which is understandable. But as a leader in the board game industry, it has not done enough. Just imagine, if Winger had established a production line for Chinese board game designers during the Three Kingdoms era and used a large number of design competitions to encourage originality, perhaps outstanding mainland designers would not have left Hong Kong and Taiwan. If Winger does not support a junk company like Qiyue Board Games that makes a living from piracy and copycat games, but uses the money to introduce genuine board games, perhaps the domestic board game culture will further accumulate. If Winger puts as much energy into physical board games as online games, perhaps Three Kingdoms or other games will spark a second spring in the board game industry. Unfortunately, these are all ifs.

Regarding the current situation of the board game industry, some people say that it is a cooling off after the outbreak of irrationality, while others say that board games have never been popular in China at all. Indeed, domestic board games are now embarking on a completely new path. In terms of original board games, Dream World is still working hard, Longyi is still persisting, Three Kingdoms is still lingering, and some new independent games (Flea Market, Age of Discovery) are also enriching the board game market. In terms of board game agents, in addition to the well-established Tourist Terminal, emerging agents such as Shijiguan and Table Yipai have gradually brought us more high-quality board games.

Which Version Of Three Kingdoms Is More Fun (the Differences Between Different Versions Of Three Kingdoms)

Nov 19,2023 Leave a comment board games, Three Kingdoms Kill ol

Article directory

Some friends are confused about which version of Three Kingdoms is more fun. The editor has compiled relevant information for this purpose, which will also explain the differences between different versions of Three Kingdoms. Let’s take a look with the editor!

Which version of Three Kingdoms is fun?

The standard version of the game is fun.

If you like the traditional Three Kingdoms Killing gameplay, you can choose the Three Kingdoms Killing Standard Edition. This version includes basic cards and skills and is easier to get started. If you want a richer gaming experience, you can choose the Three Kingdoms Killing Breakthrough Edition or the Three Kingdoms Killing War Edition. These two versions New generals and skills have been added, as well as new game modes, which can bring more fun.

The differences between different versions of Three Kingdoms Killing

There are currently six versions of Three Kingdoms, each with its own differences.

1. The promotional version is the version when the game was first launched. The effects and skills are relatively unbalanced. After revision, it became the standard version, which is no longer used.

2. Standard version, the basic version of Three Kingdoms currently used, is more stable than the military war and is suitable for novices to play.

3. Wind bag, several new generals and divine generals are added to the wind bag

4. Fire bag, several new generals and divine generals are added to the fire bag

5. The Military Struggle Pack adds a large number of new cards and original cards.The concept of attribute damage is introduced on the basis of the original cards, which makes the game more interesting and suitable for advanced players.

6. Lin Bao, added several new generals and divine generals

Three Kingdoms Killing board game version

There are many mature versions of the Three Kingdoms board game now. Here we only recommend a few very popular versions.

1.Three Kingdoms Standard Edition

The standard version of Three Kingdoms is the most classic version of the Three Kingdoms board game, so it is recommended first.

The standard version of Three Kingdoms is also the first tabletop game of Three Kingdoms, and the price is also very cheap. It is the starting point of countless Three Kingdoms players’ dreams. Although the reviews of Three Kingdoms games and PC games are now unsatisfactory, these are not the same as the Standard Edition of Three Kingdoms. a little effective.

First of all, the generals pack it contains are the most familiar generals. There are 25 in total, as well as the generals from the Feng Lin Huoshan pack. These are the general cards that everyone first came into contact with. There are no generals that affect the balance of the game. It is the most authentic version of Three Kingdoms. It is also the version that just emerged more than ten years ago. Players who like nostalgia have a true love for Three Kingdoms. For players, starting from this one is the best choice whether it is because of love or feelings.

This is also the first Three Kingdoms board game that I have bought. Its advantages are also very prominent. It has fewer cards than other versions. It is very convenient to store and portable. You can take it with you when gathering with friends. Even now, when friends come to my house, we will play this version, and it will take at least three or four hours each time.

2. The new myth of the Three Kingdoms Killing returns

This version is more powerful because it contains divine generals, 12 in total.

These generals are the first batch of divine generals killed in the Three Kingdoms. Although they are divine generals, they do not affect the game balance like the current divine generals. Although their skills are very powerful, they are far from powerful enough to directly determine the outcome of a game. This version has many more playable points than the standard version.

If you are tired of playing the standard version and want to increase the fun of the game without affecting the game balance, then this version of Myth Return is undoubtedly the first choice for players.

Myth Return, like the standard version, is the two versions of the Three Kingdoms tabletop game that my friends and I play the most. The overall experience is good, and the presence of divine generals doubles the freshness of the game. However, the storage box is a bit large and not suitable for carrying around for a long time. It is recommended for friends to play with at home, but is not recommended for outings and gatherings.

3. Three Kingdoms 2023 mobile collection

If the two above are the most classic versions of the Three Kingdoms game, then this version is the latest and largest version of the Three Kingdoms game.

As you can tell from the name, this is a collection of all the generals in the mobile version of Three Kingdoms, including the well-known Dabao who invaded the territory of Wu, Huang Zhong, the leader of thousands of troops even though I am old, Gan Ning, the god of the underworld, and Xun Yu and other super model generals, this is the latest version of the Three Kingdoms Killing board game this year, aiming to allow players to experience the mobile experience in face-to-face killing.

Because it contains all the generals on the mobile version of Three Kingdoms Kill so far, it is a bit disruptive to the balance of the game, but it is better because it has all the generals, and you can also play the Landlord mode on the mobile version, which has two identities: landlords and farmers.

If you want to buy all the generals in Three Kingdoms at once, then this one is the first choice. It is more comprehensive than the 2022 mobile collection. Players can experience all the modes of Three Kingdoms so far, including National War, Army Eight, and Standard Army Eight. , Army 5, Landlords, etc., you can experience them all in this game, and it is currently the most recommended purchase for players who want to play all-round generals.

There are many versions of the Three Kingdoms Collection, but the 2023 mobile version is undoubtedly the best. I just bought it at the beginning of this year. So far, I have been playing this version with my friends. After playing it once or twice, I deeply experienced the meaning of the collection. In my mind it is the new masterpiece of the Three Kingdoms board game.

Although Three Kingdoms has very low reviews online, especially on a certain game platform, where it ranks first on the negative review list all year round, it is undeniable that the Three Kingdoms board game has so far been a game that many board game players can't put down.

Especially for those who are new to the game, I believe this article will provide some useful help to players of the Three Kingdoms table game.

Is the mobile version of Three Kingdoms more fun or ol fun?

The Three Kingdoms Kill OL is relatively fair. There are no generals that extremely disrupt the balance of the game. The mobile version has a few generals, which are very expensive. Yes, it is to leave a like, Ni Heng, etc., especially if you leave a like, you will have it in your hand. There are a few cards but they are kept coming out all the time, which greatly affects the game experience, and I feel that the mobile version is more profitable than the ol version.

If you want to play a serious and fair battle, OL is better. If you want to spend some money and enjoy the feeling of being invincible, the mobile version is the best.

Finally, I would like to remind you that gaming is good for entertainment, but you still have to recharge money according to your ability.

Landlord Fighting|Happy Landlord Fighting Free IOS Version Download

Oct 31,2023 Leave a comment board games, Happy Landlord

There is nothing more interesting than playing Doudizhu in your leisure time | Happy Doudizhu free iOS version download.

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Doudizhu | Happy Doudizhu free iOS version download is definitely a classic masterpiece, come and download it and experience it.

There is also a very fun stand-alone mode and an extremely exciting online mode. Even if players have no traffic, they can turn on the stand-alone mode to play various interesting chess and card games, so that every player can play matches anytime and anywhere. .

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Players have created a simple and fresh game style, and various pleasant background sound effects have also been added to make every player who enters the game shine, giving players a visual feast.

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Because the competitive gameplay of "Landlords" is very popular, thousands of real players participate in the game every day, and all players can experience the excitement of playing against real people. "Doudizhu" has the most professional anti-cheating system function, which protects every player and prevents all cheating and cheating players from entering the game, so that every player can play chess and card games with confidence. . I hope you don’t miss it and those who are interested should hurry up to download and experience it.

Doudizhu | Happy Doudizhu free iOS version download ultra-low traffic:

The game has low traffic consumption, stable running speed, and small memory package footprint, so that all players who have experienced the game will not experience lags and crashes, allowing every player to experience a brand new gaming journey.

Doudizhu | Happy Doudizhu free iOS version download has many ways to play:

It has a variety of local characteristics of the game play, and also incorporates unique and interesting local dialects, allowing players to feel the feeling of hometown even when they are away, allowing every player to experience a wonderful chess and card battle game in the game.

Interested players, click the button above to download.

23-year-old Boy Obsessed With Mobile Chess And Card Games Lost 250,000 Yuan In Three Months

Oct 25,2023 Leave a comment board games, Online Gambling, Social Vientiane

Recently, with the popularization of smart phones and the Internet, mobile payment methods have become increasingly convenient, and various chess and card game mobile software have gradually become popular. You can open your mobile phone to play cards at any time in the office, at home, or even in the bathroom. Whether they are friends, colleagues, or netizens who have never met before, through the mobile phone network, they can get together at any time and have a fierce battle. However, there are many people who lose money in mobile chess and card games. They often wonder why they are always having bad luck? Unknowingly, these players become addicted and even fall into some kind of "trap"…

Case 1

mobile casino

“Losing and trying to win again is like being possessed.”

Four months ago, Xiao Jiang, who originally liked outdoor activities, downloaded a game software on his mobile phone and "seemed to have entered another world": without leaving home, he stayed in bed, recharging money, gambling, losing money, Recharge… "After losing and wanting to win again, it's like being possessed." When playing cards, he often forgets to eat, call his girlfriend, and forget the boss's instructions.

In three months, Xiao Jiang lost a total of 250,000 yuan. This money was originally used to buy a car and get married.

After a few small wins, the young man became addicted.

On October 26, Xiao Jiang stayed at home for a day. He has resigned and said he wanted to be quiet for a while.

"In July, I lost 70,000 to 80,000 yuan in Kunming. In August, I lost more than 100,000 yuan in Ya'an. In September, I stopped for a while. In October, I lost another 70,000 to 80,000 yuan in Chengdu. A total of 100,000 yuan was lost. 210,000 yuan, and I still owe 40,000 yuan." Speaking of his game bills, Xiao Jiang sighed repeatedly: "Hey, he is really a gambler. He lost everything, and just to play a game, he didn't buy a car or get married. If it doesn’t work, my life will be ruined.”

Xiao Jiang, a 23-year-old from Ya'an, has never been exposed to gambling before. This year, he came to Kunming with a deposit of 100,000 yuan, worked in sales for a real estate company, and lived in a hotel with another colleague, Xiao Liu. One day in June, he saw Xiao Liu playing a poker game called "Blackjack." On the screen, Xiao Liu places a bet of 10,000 yuan or 20,000 yuan. After the system deals the cards, it will automatically calculate the sum of the points in each player's hand. The one with the highest number wins, but any card with more than 21 points is considered a "bust" and is considered a loser. Lose.

"Interesting!" Xiao Jiang also downloaded this mobile game software called "Happy 799". After recharging hundreds of yuan to the game backend, Xiao Jiang entered the game room. In the first round, Xiao Jiang won 100 yuan. The second time, I won another 100 yuan. Newcomers win money when they hit the road, Xiao Jiang is excited…

In the next month, Xiao Jiang's mind was no longer on work. He and Xiao Liu rushed back to the hotel after work. As soon as they took off their shoes, they lay on the bed and played cards on their mobile phones. "The round went by in a flash, and money was put in and out very quickly." Xiao Jiang said that compared with the beginning, it was difficult to win again.

When working, Xiao Jiang would secretly take out his mobile phone and play a few games. "When I lose money, I have no intention of going to work." His business has not improved, and his monthly income has also dropped sharply from the original 20,000 yuan to 2,000 yuan.

By the end of the month, Xiao Jiang "could no longer afford to eat." He calculated that he had lost 50,000 yuan. At a loss, he resigned and returned to his hometown.

Lose more and win less, lose 250,000 yuan in three months

A few days after arriving home, Xiao Jiang did not continue playing. But with nothing to do, he finally felt itchy, so he took out his phone again and clicked on the game.

He starts as soon as his parents go to work and stops when his parents come home. With his girlfriend in Ya'an, he no longer greets her every day as before, and the frequency of meeting her has also changed from once every other day to once a week. Facing the screen, picking up cards, suspending cards, comparing cards… He always used various excuses such as "eating out" to excuse calls from his girlfriend.

"Repeat the same mistakes, keep playing and losing." Just last week, Xiao Jiang received a loan repayment message of 40,000 yuan from the bank, and he discovered that he had lost 250,000 yuan. Looking carefully at the game records, I lose most of the time.

Reporter asks for confirmation

Game platform customer service responded: “Winning or losing is normal.”

Xiao Jiang, who lost 250,000 yuan, asked customer service for an explanation, but the other party claimed: "Winning and losing in games are normal. If you continue to play, you may win back."

On October 26, a reporter from West China Metropolis Daily downloaded the chess and card game APP "Happy 799" played by Xiao Jiang through the Android application platform.

After registration, the reporter saw that this software has built-in multiple chess and card games such as "Fruit Machine", "Dragon Tiger Fight", and "Fight the Landlord". But if you want to enter any game, you must top up. The reporter recharged 6 yuan into the software through his account, and soon received a bank card consumption prompt: 18 yuan was deducted.

The reporter contacted the backend customer service through the game customer service QQ number provided by Xiao Jiang. Regarding Xiao Jiang's loss of 250,000 yuan, the customer service said: "The games can be played normally." Later, when the reporter revealed his identity and asked again, the customer service never responded.

Subsequently, the reporter called the customer service number provided by the game's official website several times, but failed to get through.

Case 2

Mobile Mahjong

Make an appointment with poker friends at any time and check out on WeChat after playing

There are many people like Xiao Jiang who are addicted to virtual card games. Chongqing dad Tang Che (pseudonym) is also a mobile chess and card game enthusiast. He has regular poker friends and can win or lose tens of thousands of yuan a day.

“Meet mahjong online and win tens of thousands of yuan in one day”

Tang Che is from Chongqing. His daughter was just born in July this year. The days when he used to play a few rounds with poker friends when he had free time no longer exist.

On September 1 this year, things took a turn for the better. "Several poker friends introduced me to two mobile chess and card games software, which allows me to play mahjong online." Tang Che said that he joined a group full of former poker friends. Later, there were more and more people, and it grew to forty or fifty people, "all acquaintances and acquaintances of acquaintances."

From then on, whenever he had time every day, Tang Che could play a few games online. You can play while going to the toilet, and you can play while holding your baby to sleep… "Anyway, as long as you have 20 minutes of free time, you can play a game."

"We usually play two rounds per game. After the game, we settle the bill online according to the number of points won or lost." Tang Che said that if you gather four people online, you can start playing mahjong. The bet size is agreed upon by yourself, usually two yuan. The price ranges from 50 yuan. "Once you play 50 yuan, the win or loss is huge. The most I won was more than 10,000 yuan in one day."

"If you lose, you will leave the group. If you win, you will not receive 5,000."

Since he started playing mahjong online, his WeChat transfers have exceeded the limit almost every day. One day, he suddenly received a notice saying that the monthly transfer limit had reached 200,000 yuan. During that period, he would no longer be able to transfer money through WeChat.

In fact, Tang Che was worried about playing mahjong online. "I'm still afraid of people cheating. For example, my wife and I use our own mobile phones to discuss the cards together at the table, and no one else knows." He said that at home, one person can connect to Wi-Fi and the other person can use 4G. The network and IP address are different, so other poker players will never find out, "My wife and I never play at the same table, but just because I don't cheat doesn't mean that others won't cheat either."

In addition, he was also troubled by not being able to receive payment. "Although the group is drawn by acquaintances, many people don't know each other at all." Tang Che said that there were several times when he won money, but the other party suddenly left the group. "I have more than 5,000 yuan in accounts that I have not received." , no one can be found at all.”

News depth

Board games are all the rage

Poker friends "fight fiercely" day and night

You don’t know if someone is cheating

"I'm going to a teahouse to have a mahjong date, you're out!" Three months ago, Xiao Chen, born in the 1990s, was dragged into the WeChat group by a "person who didn't know when he added me" and started playing three card games one after another. In the software, she can play various games such as bullfighting and happy fishing.

Her favorite place to go is Pippi Mahjong. After work and after work, after a call in the WeChat group, everyone enters the room and can quickly play a few games. They need to "pay the room fee" to the game, and they will be paid four or five yuan at a time after 8 games. "The rules of each group are different. Some are given to the winner, and some are divided equally." She found that people lose quickly when playing online games. "In reality, if you play for a night, you will basically only lose a few dozen yuan. On the Internet, you often lose within an hour." A few hundred yuan." She suspected someone was cheating, "It's safer to play with someone you know."

Mr. Chen is a business executive with more than 20 members in his "Ma Friends Group". On the one hand, he believes that occasional entertainment is okay, but he also has doubts about the "normativity" of such games.

A reporter from West China Metropolis Daily learned that, in fact, chess and card games have penetrated into citizens from all walks of life. The reporter randomly interviewed many Chengdu citizens and found that online mahjong has the following characteristics:

Cross-region

Ms. Li, who comes from a state-owned enterprise in Chengdu, would meet up with friends from Chongqing at chess and card games at 9 o'clock every night and continue playing cards until after 12 o'clock in the evening.

Across time periods

Ms. Bao receives invitations to her WeChat group at any time every day, and the online time is never fixed. “It’s done when I have free time, and it’s casual when there’s something else to do. It’s very casual. It’s not like playing cards face to face, where it’s sometimes difficult to leave the table.”

cross-class

Company executive Mr. Chen, white-collar worker Ms. Lin, and housewife Ms. Zhu… Board and card games have penetrated into people from all walks of life.

Convenience

The game can be played anytime and anywhere in the bathroom, bedroom, a corner of the community, or in the office. Therefore, mobile chess and card games are very popular among the public.

opaque

Through the Internet, poker friends can make appointments to play without meeting each other. Ms. Yu, a citizen of Chengdu, said that she once sat face to face with a friend. They sat at the same table and discussed the cards. "I beat Maya hard once."

Lawyer's statement

If you use plug-ins to cheat or constitute fraud,

Regarding the popularity of mobile chess and card games, Yu Jiamian, chief lawyer of Sichuan Bochao Law Firm, believes: "A few years ago, the scope of the crime of opening casinos was not limited to physical places, but also virtual spaces." In 2010, "The Supreme People's Court, The Interpretation of the Supreme People's Procuratorate on Several Issues Concerning the Specific Application of Laws in Handling Criminal Gambling Cases was issued, which stipulates that any person who uses the Internet, mobile communication terminals, etc. to transmit gambling videos and data and organize gambling activities shall establish a gambling website and provide it to others to organize gambling and provide services for others. A gambling website acts as an agent and accepts bets or participates in the profit sharing of the gambling website. If you have one of these, it is an act of "opening a casino".

Yu Jiamian said that similarly, the "Criminal Law" also has relevant provisions on the crime of gambling. Anyone who gathers people to gamble or engages in gambling for the purpose of profit shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or surveillance, and shall also be fined. "There is no distinction here. Is it a physical place or a virtual space?" If the administrator, software provider or gambling party uses plug-ins and other technical means to control the situation during this process, it may also be suspected of committing fraud.

So will gamers break the law by participating in mobile card games?

In this regard, Yu Jiamian said: "As far as the current legal practice is concerned, people who participate in gambling are generally subject to public security penalties. The "Public Security Management Punishment Law" stipulates that those who provide conditions for gambling for the purpose of profit, or participate in gambling Those with relatively large gambling capital shall be detained for not more than five days or fined not more than 500 yuan; if the circumstances are serious, they shall be detained for not less than 10 days but not more than 15 days and fined not less than 500 yuan but not more than 3,000 yuan.”

First review

Greed and gambling, you still need to control yourself

□Li Xiaoliang

This news, at first glance, seems novel and the title is sensational. "Losing 250,000 yuan in March" is indeed astonishing. Moreover, further investigation also found that it is very likely that he is suspected of "setting up a trap" on the Internet: luring him into the urn, catching the turtle in the urn, eating him up and wiping them clean, and it will be difficult for you to stand up.

As the saying goes, "nine times out of ten you will lose," as long as you fall into someone else's "game" and become addicted to your own, you will not be afraid of losing in the end. Gambling, the oldest business rooted in the depths of human nature, has not only stood firm for thousands of years, but has also always been good at making use of the latest "black technology" of the times. Gamblers with strong desires form an unshakable base.

With "two hundred yuan" red envelope bait, you can catch a "two hundred and fifty thousand" big fish. Those who get involved in the game must of course blame the card game for trapping, system plug-ins, and player cheating… He is left with a sad, innocent face, and full of grievances – a bystander who does not engage in gambling, but it is extremely difficult to believe how an adult can continue to do so. Don’t have the most basic risk control and the most basic awareness of stop loss?

Online gambling is innovative and the temptation is endless. This year's chess and card APPs have dazzled players who are keen on chess and cards. Offline card games have been moved to online battles. Previously, there was a WeChat red envelope game of "guessing the size and betting on odd and even numbers". Recently, there is also "illegal fund-raising and crowd gambling". The so-called gambling-type "1 Yuan Online Purchase" scam; coupled with "XX Mahjong", "Blackjack", "Fighting Landlords"… There are many types of scams, and they emerge one after another.

The original sin of online gambling does not lie in the update and iteration of technology. Those who can go crazy and lose hundreds of dollars in one second, hundreds of thousands or even hundreds of thousands in a month, few of them are real poker novices, right?

The Internet is just a mirror image of reality, and gambling is hard to get rid of. As a gambling game, you can have no self-control and self-destruction. What is the difference whether you are addicted to online or offline? Even if the APP exposed today All of them will be removed from the shelves. Tomorrow there will be an upgraded replacement software that is more enjoyable, more gripping, and "can't stop". Therefore, controlling the gambling greed of getting something for nothing and taking advantage of small gains is the common sense that you need to remind yourself most after seeing this kind of news.

Of course, as professionals have said, the criminal law's gambling crime and the latest judicial interpretations of the two highs and highs do not clearly define the concepts of "physical virtuality" and "online and offline" for profit-making gambling crimes. In other words, those who use games as a guise to engage in online gambling and illegally make money are suspected of fraud or gambling crimes. This is where public supervision and law enforcement departments in the Internet age need to put their real focus.

How Much Money Have Chess And Card Game Companies "robbed" Of You In The Past Six Months?

Oct 22,2023 Leave a comment board games

Editor's note: This article comes from the WeChat public account "Hedgehog Commune" (ID:), 36 Krypton is published with authorization.

Author|Chen Bingengshi

Editor | Yang Jing

Even if you stay at home for half a year, there are still businesses who are thinking about the money in your pocket.

During the epidemic, offline chess and card rooms were closed, making playing mahjong and playing landlord games online become a way of leisure and entertainment for many people. This is a once-in-a-lifetime “money-making opportunity” for all online card and chess game companies.

In the first half of the year, some companies launched a "big deal" of 53 new mahjong game methods, 12 new poker game methods, etc., creating countless "temptations" to make you "fall into the trap", and the number of related registered users increased by more than 60%; Some companies make "too much money" in their game business, with gross profits reaching over 90%, even surpassing major game companies. They provide "equity incentives" to company employees and distribute money arbitrarily.

Although playing mahjong and fighting landlords always feel that they are not on the table, they face various restrictions in policies, and there are many problems in the market due to gambling, as the most down-to-earth leisure and entertainment methods for Chinese people, they still show strong vitality. .

"Super Factory" with earning power

"The company's product "Xiaomei Landlord" was officially launched on January 11, 2020, and ranked first in the iOS free game list during the 2020 Spring Festival." This is a sentence in Yaoji Technology's 2020 semi-annual report.

Promotional poster for "Little Beauty Fights the Landlord"

Yaoji Technology was founded in Shanghai in 1994. It started out as a poker player and belongs to the printing industry. It was listed on the Shenzhen Stock Exchange in August 2011 and is known as "the first listed poker stock in China".

Xiamen Mahjong Software_Xiamen Mahjong Download_Xiamen Mahjong Mobile Game

Since 2018, Yaoji Technology has entered "big entertainment" by successively acquiring game companies such as Chengqi Technology and Big Fish Sports, and its business has successfully turned around. Its company's development path is somewhat similar to Nintendo's shift from Hanafuda (a Japanese playing card) to the toy and video game industry.

The board game is much more profitable than the poker game it was originally made from.

According to its 2020 semi-annual report, Yaoji Technology achieved revenue of 1.02 billion yuan in the first half of the year. Among them, the gross profit of playing cards is only 25.18%, but the gross profit of its gaming business reaches 96.12%. Even more fortunately, poker production and sales have now been "stripped" by Yaoji Technology, accounting for less than 40% of the company's revenue, and the gaming business has accounted for 60%.

With money, employees have hope. The company successfully passed the 2020 stock option incentive plan in the first half of the year, granting a total of 5.22 million object rights. The first batch of "beneficiaries" included 82 mid-level core backbones.

Yaoji Technology is not the only one in the industry who is "laughing".

Hometown Interactive (Xiamen), which developed "Weile Jiangxi Mahjong" and other landlord-fighting games, "make money" also shows the business acumen of Fujian people.

In the first half of the year, this company "largely" launched 53 new mahjong game methods, 12 new poker game methods, etc., bringing a large wave of "early adopters" with its "freshness".

Some games from Hometown Interactive

Let’s take a look at this company’s results:

In the first half of 2020, the company's number of registered players increased by 62% year-on-year compared to the first half of 2019;

6 million people play games online every day, an increase of 9.2% compared with the same period last year;

Xiamen Mahjong Mobile Game_Xiamen Mahjong Download_Xiamen Mahjong Software

Among them, more than 4.8 million people paid, an increase of 21.8% compared with the same period last year;

Revenue was 387 million yuan, a year-on-year increase of 45.3%;

Gross profit also surged 46.1% compared with the same period last year, and the company's comprehensive gross profit remained stable at 77%.

If two companies are not enough to explain the "extreme profits" of card game companies, then let's take another example of "mid-to-tech".

Zhongzhi Technology is a chess and card game company that "made its fortune" in Jiangxi and started by "playing hemp" and "playing poker". This company, Niu Zai, has launched two attacks on the Hong Kong Stock Exchange, but both ended in failure. However, Jiangxi Laobiao was not convinced and recently launched a third "attack" on the Hong Kong Stock Exchange.

One of the reasons why this company, which has developed 205 localized mahjong and poker games, is so aggressive is its ability to make money.

According to the prospectus released by the company, in the four years from 2017 to 2020, the company's gross profit margin reached 90.9%, 91.9%, 92.4%, and 94.5% respectively (as of April 30). Much of this money comes from private game room cards and virtual product sales developed by the company.

So, where do the gross profits of these chess and card companies stand in the entire gaming industry?

Only by comparison can we see the clues. To this end, Hedgehog Commune (ID:) checked the gross profits of the game sectors of NetEase and Wanyu Times, and conducted a "simple and crude" comparison. Among them, the gross profit of NetEase's game sector in the second quarter was 63.8%, and the gross profit of the game sector in the semi-annual report of Wanyu Times was 65.6%.

The low development threshold and operating costs make chess and card games a highly profitable business. Even a "layman" with no gaming experience can create a game through a board and card game development company on the market.

Hedgehog Commune once interviewed a salesperson from a development company, who said that the most basic set of game source code only costs 40,000 yuan.

At the same time, the game category of chess and cards is a non-consumable game, which is completely opposite to the two-dimensional, role-playing and other gameplay methods. In role-playing games, players will be surprised when they fight the boss for the first time, and may challenge it a second or third time, but it is usually impossible to challenge it dozens of times or even more. In order to keep players fresh, game companies must maintain a relatively high frequency of content updates.

Xiamen Mahjong Software_Xiamen Mahjong Download_Xiamen Mahjong Mobile Game

Card and board games will not consume content. In view of the fact that the cards players get and the situations in which they are played are completely different in each round, and the battle situations they face are ever-changing, there will be no situation where "without new poker cards being added, players will get tired of Landlords". Therefore, card and board game companies do not need to spend large costs on subsequent updates.

Looking at the numbers simply, card and board game companies are “really profitable.”

If you have more money, do a side job

Although you can make money by playing mahjong and fighting landlords, you can't sit at the card table forever. After all, this industry has many uncertainties such as policy and market hanging over its head. When they have money and energy to spare, developing a second growth curve has become an exploration direction for many companies.

Yaoji Technology is actively developing short video business. The company held a shareholders' meeting at the end of June and approved the acquisition of the remaining 88% equity of its joint-stock company Luming Technology.

Luming Technology is located in Shanghai. Its main business is Internet marketing, especially in short video marketing.

Tianfeng Securities' report "revealed" the "real identity" of this company, saying that it is a ByteDance information flow advertising buying company, which mainly operates traffic for ByteDance APPs.

"Luming Technology has experience and advantages in Internet marketing and can help Yaoji's game business improve its monetization capabilities in the Internet industry chain, thereby creating a closed loop of a high-growth industry chain." Tianfeng Securities said this about the acquisition of Yaoji Technology conclusion.

In fact, Yaoji Technology and Bytedance, the company behind Luming Technology, have been doing business for a long time. The former uses the latter to increase the number of users and delivery efficiency.

Yaoji Technology has many game products such as "Fishball Game (2014)", "Yaoji Fishing (2018)" ("Fishing Explodes"), "Xiaomei Landlord (2020)", "Fingertip Fishing (2020)" 2020)" and others have rich experience in Toutiao series purchases. Among them, "Xiaomei Landlord", which is exclusively represented by ByteDance, ranked among the top 20 mobile game rankings in terms of advertising in January this year.

In addition, Yaoji Technology's acquisition of Luming Technology is not only considered to be able to carry out "effective marketing" for game products (this has always been the focus of Yaoji Technology's efforts), it is also expected by the former to participate in the popular short video The "ambition" of marketing market.

Xiamen Mahjong download_Xiamen Mahjong mobile game_Xiamen Mahjong software

Currently, Internet marketing (digital marketing) business accounts for 3.78% of Yaoji Technology’s overall business segment. "The size of China's short video industry in 2019 was 130.24 billion yuan, with a growth rate of 178.8%. It is expected that the market size of the short video industry will reach 386.07 billion in 2022." Yaoji Technology described the prospects of this industry in its 2020 financial report.

In addition to Yaoji Technology, companies such as Zenyou Technology and Kunlun Wanwei are also actively looking for second business growth curves.

In its 2019 annual report, Zenyou Technology pointed out that it is actively developing its advertising business. In the past year, it has increased its cooperation with ByteDance and Tencent Advertising, aiming to improve monetization capabilities "through various innovative display forms such as information flow and interactive advertising." In 2019, Zenyou Technology achieved advertising revenue of 307 million yuan, a year-on-year increase of 316.7%, accounting for 46.4% of total revenue.

In the first half of this year, Kunlun Wanwei not only continued to develop the game market with the help of Xianlai Interactive Entertainment, but also expanded its business territory and diversified its business in areas such as artificial intelligence medical care, real-time retail and distribution, and browser business through investment.

Some games of Xianlaihuyu

In April, Kunlun Wanwei invested RMB 30 million in Keya Medical, acquiring a 2.42% stake in the latter. Keya Medical is the only AI medical imaging company in the world that has triple certifications from China's NMPA, EU CE, and US FDA. In May, Kunlun Wanwei initiated the establishment of Kunlun (Beijing) Internet Intelligent Industry Investment Fund (Limited Partnership). The investment direction includes the Internet, artificial intelligence, etc. The investment targets are companies in the growth stage with certain growth potential.

Industry insiders pointed out that there are two major backgrounds behind the pursuit of diversified development by card and board game companies. First, the growth rate of game users across the country is slowing down, and it is necessary to find new growth points on new tracks.

According to the "China Game Industry Report from January to June 2020" released by the China Audiovisual and Digital Publishing Association, although the scale of China's game market is still expanding, in the first half of this year, the number of game users nationwide only increased by 1.97% year-on-year. About 12.71 million people were killed, bringing the total to 660 million. The growth rate hit a new low in the past six years.

Second, board and card games are ultimately a niche category in the entire gaming industry. According to the above-mentioned report, the revenue from chess and card games only accounts for 1.98% of the game market. In order to achieve sustainable development, it is necessary to continuously expand the operating base and find new growth points.

More importantly, "gambling" has always been an inescapable label for chess and card games. For these listed companies, this is like a landmine that they don’t know whether or when it will explode.

where is the right path

As a native entertainment project in China, card and board games have a broad mass base and strong market demand. However, the development of this industry has not been smooth sailing.

In the past six months, on the other side of the rapid development of leading companies in the chess and card game industry, many chess and card game companies have stopped serving, including "Guizhou Mahjong", "Bashu Tea House", "Hu Lai Mahjong", "Guizhou Friends of Guizhou" Mahjong", "National Chess and Cards", etc.

Industry insiders analyzed that in the early days of the epidemic, local chess and card games rushed to the market and supplied them to the market. With the resumption of work and production, and the reopening of offline chess and card rooms, the loss of players has led to a "turn from prosperity to decline."

I have to mention here that one of the symptoms of this industry is “making quick money”. In today's China, it is not difficult to develop a chess and card game. After having a product, many manufacturers often adopt the "room card + local chess and card" operating model to quickly attract players, incubate it for 1 to 3 years, and then sell it at a high price. In order to be "fast", many manufacturers do not hesitate to gamble and take risks.

In view of this situation, since 2019, relevant state departments have been cleaning up and rectifying gambling-related chess and card games. Tencent and others took the initiative to remove Dezhou, Zhajinhua, etc., which once caused the chess and card game market to enter a deep adjustment. Until the outbreak of this year, chess and card games The game has just taken another turn for the better.

However, in view of the current situation and the future, the state is still strengthening its supervision of card and board games in general, and the version number is still a key card that determines the development of the board and card game industry. There are reports that in 2019, there were only more than 1,500 games that received licenses across the country, but among them, there were 0 chess and card games that received licenses.

Therefore, many chess and card game companies have begun to give up logging into app stores and distribute their games through offline targeted promotions.

In some third- and fourth-tier cities, you often see advertisements for various local chess and card games and download QR codes. Because of the same kind of chess and cards, the rules of play in different cities are actually quite different. The vast majority of chess and card game products actually only serve players in a certain city. Through local promotion and the fission of acquaintance circles, you can often get good income.

However, this model obviously involves legal risks, and may not be a good choice for listed card and board game companies.

However, there is no need to be "sad" about it. According to the official "China Game Industry Report from January to June 2020", the industry predictions are that China's game industry will accelerate its transformation to refinement and quality, and the content quality will be greener, healthier and higher-quality. Although the number of game products has declined, But product quality and profitability will continue to improve.

This also brings a clear signal to the industry. There is no "crime" in card games per se, only "gambling" is guilty. As long as the policies are clear, there is still room for development in China's card and board game industry.

Risk warning: Investment involves risks, and decision-making should be based on prudence, responsibility and independent thinking. Hedgehog Commune will try its best to ensure that the above content is accurate and reliable, but this article is not and should not be regarded as any form of investment advice or reference, please know.

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