Producer Of "Jianxia World 3": Two Sects And Two Stars, A New Era Of Jianghu

Xishanju’s new generation swordsman love series mobile game “JX World 3” will be officially launched for public beta on February 28th! Twins star Sa and Gillian are the spokespersons, the ancient tomb and the new Shaolin sect are online, and the cross-server sandbox city battle for tens of thousands of people has begun…a massive amount of colorful content is presented! As a classic martial arts IP, "Jianxia World 3" not only inherits the essence of martial arts, but also strives to create an open and immersive new world. Today, the producer "Brother Xiaolang" appeared for an interview. He not only announced the development plan of "Jiangxia World 3", but also expressed his hope to create a more viable Jianxia Jianghu through massive updates and long-term operations.

[Dual sects are online: new design, the era of great offense and defense is coming]

1. The new sect ancient tomb will be launched on February 28. For this sect, what kind of innovative design will the new version of "Jiangxia World 3" make?

Brother Xiaolang: The ancient tomb is a very classic sect in martial arts novels, and it is also reflected in the previous works of Xishanju Swordsman. The "Jianxia World 3" research and development team's design principle for the ancient tombs is: to inherit the classics while adding unique designs. The characteristic that the Tomb Sect should highlight is "free and elegant". Therefore, the ancient tomb martial arts uses silk and sword as the main design elements. The white silk flies like a net and the jade-edged sword is fierce. The master of silk controls and the sword explodes, which perfectly restores the cool, cool, agile and elegant style of the ancient tomb sect. A very unique design point of this sect is "Qinggong without CD".

2. What are the features of the new Shaolin sect in the updated version of "Jianxia World 3"? I'm a little curious, can Shaolin disciples find heroes?

Brother Xiaolang: Shaolin's skills also have their own characteristics: the combination of Zen and Dharma, the ability to switch between the two forms of "Bodhi Emancipation" and "Vajra Angry Eyes", which can be used for remote assistance or melee combat. Based on the Zen staff as the main weapon, the R&D team created three sets of different styles of skills for Shaolin, namely long-range, auxiliary, and melee. It can also be transformed into a "King Kong" by accumulating the energy bar of the six-character Buddhist mantra, which can be used with great courage. With its appearance, high-intensity damage reduction and explosive power, you can launch a fierce attack. We hope to organically combine traditional culture, Shaolin martial arts, and Buddhist rituals to vividly present the core concepts of Buddhist disciples of "pursuing all living beings" and "subduing demons."

In addition, Shaolin also has a design. After creating a Shaolin character, the player will have a bald head and a ring scar. He is not allowed to choose a hairstyle and wear corresponding fashions, nor can he perform a bonding ceremony. If players want to wear hairstyles or become friends with heroes, they need to "return to secular life" first. The production team has made a complete set of requirements and rituals for returning to secular life. Once players return to secular life, all players will be able to see the logo of their secular disciples.

3. In addition to the two new sects of Ancient Tomb and Shaolin, the cross-server sandbox city battle gameplay of tens of thousands of people is also attracting much attention. Brother Xiaolang, can you briefly introduce it?

Brother Xiaolang: A new era of great offense and defense is coming. The cross-server sandbox city battle gameplay of tens of thousands of people – Zhulu Tianxia is a martial arts + sandbox micro-innovative gameplay created by the "JX World 3" R&D team for the refreshed version. This gameplay is detailed and huge, and it took more than half a year to develop. We hope that players can have the experience of conquering cities and dominating the world in the world of martial arts.

The S1 season of Zhulu Tianxia is about to start. It has three major features. The first point: big attack and defense, opening 86 cities, 260 levels, and a 6 million square meter map; the second point: strategic, vertical and horizontal alliances, and alliance diplomacy. , dispatching troops and generals, etc.; third point: a sense of passion, adding a family team battle design during the siege, giving a sense of passion and passion as brothers unite to conquer the world. In addition to large-scale strategic thinking, when the player's battle line advances to the core layer, they still need to return to the regular PVP combat of MMO and rely on the player's operations to complete the battle.

[Dual Endorsement Renewal: Twins unite and go to the new world together]

4. What is the reason why Twins was chosen as the brand spokesperson for the refreshed version of "Jianxia World 3"?

Brother Xiaolang: Twins debuted in 2001, and the online version of JX Online was also launched in 2001. Both are youthful memories in the hearts of a generation and have classic charm. Ah Sa herself also played the role of Tang Xiaowan in the TV series "Swordsman Love: Hidden Sword Villa". She has a strong chivalrous temperament and is very destined to be associated with the Swordsman Love IP. Moreover, the sincere friendship between Sa and Gillian in supporting each other and never leaving each other is similar to the strong family love, brotherly love, and sisterly love in "Jianxia World 3", and has also deeply affected our R&D team. We believe that the cooperation between "Jianxia World 3" and Twins is a perfect combination of two swords.

5. What kind of surprises will this cooperation between "Jianxia World 3" and Twin bring us?

Brother Xiaolang: First of all, the focus of this cooperation is to convey the concept of rejuvenating the world, which is reflected in the TVC plot of this cooperation. Charlene Choi (Sa) and Gillian Chung (Gillian) will travel from reality to Swordsman World 3, playing the role of the swordsman sisters who never leave, and go to the swordsman arena together. Secondly, this is also the first time in 12 years that Ah Sa and Gillian have been combined in ancient costumes. I believe it will give players and fans an extraordinary surprise. In addition, according to the characteristics of Twins’ queen-level singers, we will design some small musical methods in the game to teach players to play music to awaken players’ beautiful memories.

[Future plan: long-term operation to create a more vivid world]

6. From new martial arts to PVP gameplay, how does "Jianxia World 3" carry out interactive design to create an open and immersive martial arts arena?

Brother Xiaolang: Jianghu is not only about fighting and killing, but also about the grudges and resentments between people and the worldly relationships. From the perspective of the "Jianxia World 3" research and development team, the social ecology between players is very important to improve the immersive martial arts experience, such as our master-apprentice system, gang battle system, love system, face-to-face transactions, etc. The martial arts arena should also open up free transactions, give some living space to some players who like to do business and make money, maintain a healthy currency circulation, and circulate the entire market environment. In the martial arts arena, there should not only be martial arts leaders and sect elites, but also three religions and nine streams. Traffickers and pawns, wherever there are people, there are rivers and lakes, and everyone forms a classic martial arts rivers and lakes ecosystem.

7. What are the long-term operation plans for "Jianxia World 3"?

Brother Xiaolang: In order to continuously give new vitality to the martial arts MMO, the R&D team will continue to work hard to ensure the long-term operation of the game. Generally speaking, we focus on content renewal and aim to make it younger and more classic. First, we plan to launch at least 5 new sects this year, and will also develop a variety of new gameplays to optimize interactive design and player experience; second, we will create a younger brand and use visual technology updates to refresh maps and fashions, allowing The game will be more open and immersive, and the performance elements of the product will be expanded; thirdly, we will adhere to the positioning of Chinese style martial arts, actively carry out diversified cross-border linkages with various outstanding IPs, and inherit the Chinese style martial arts culture.

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