Twenty years of love in the world, a century of martial arts. From 1997 to 2017, Xishanju Games has grown from the original "Three Musketeers" to today's team of thousands of people. The Swordsman Love IP has also evolved from a stand-alone version with 25,000 sales to a series of games with tens of millions of players today. After three major eras of stand-alone, online games and mobile games, the Swordsman Love series has continuously introduced new ones and produced more than ten games. It is not only the martial arts benchmark in the gaming industry, but also the swordsman youth of every player.
[The Swordsman’s Dream Begins – Stand-alone Era]
In the early years of the Southern Song Dynasty, the Song Dynasty and the Jin Dynasty were at war. The secret organization of the Jin Dynasty, the Five Color Sect, was wreaking havoc in the Central Plains. The protagonist Dugu Jian joined hands with Zhang Linxin, the daughter of his enemy, to make their way into the world. From then on, the story began, kicking off the Swordsman Love series. Xishanju released the stand-alone version of the turn-based martial arts RPG game "Swordsman Love" in 1997, opening the door to the martial arts era of domestic games. Three years later, "Swordsman Love II", also a stand-alone game, was launched, setting a sales miracle for domestic stand-alone games that year with 200,000 units. In 2001, the third part of the "Swordsman Love Stand-alone Trilogy" – "Swordsman Love Story – Legend of Moon Shadow" was officially released. The ancient-style graphics and novel twists and turns of the plot attracted thousands of players. With the end of the protagonist Yang Yingfeng's grievances, the era of domestic stand-alone games has also come to an end.
[The love of the world is not old yet – the age of online games]
"The hatred of the country, the hatred of the nation, the passionate swordsman's blood soars into the sky. The heroic dream, the love between children, and the chivalrous hero's chivalry." In 2003, "Swordsman Love Online Edition" was released to the public beta. This was Xishanju's first online game. It has become the banner of domestic martial arts online games. With strong local martial arts cultural characteristics, "Swordsman Love Online Edition" has successively landed in Taiwan, Malaysia, and Singapore, and has begun to set foot in regions outside the mainland, injecting a shot in the arm for domestic online games, and representing Chinese games going abroad to the world. In the same year, the project of "Swordsman Love Online Version 3" was launched.
"Swordsman Love Online Version 2" was launched in 2005. Popular singers such as Han Hong were invited to sing the theme song "Swordsman Love". It also used motion capture technology for the first time and invited a professional martial arts team as a guide. It continues the traditional Chinese style and pure martial arts culture, is committed to the development of PK system, and the real and passionate martial arts arena is popular all over the country.
"Swordsman World" was released in 2008 as a tribute to Jinshan's 20th anniversary. It inherited the exquisite graphics and special effects of the Swordsman Love series. Heroes from five countries, ten sects, and four forces all boarded the stage one by one in the late Song Dynasty. The stage of troubled times and the rich plot have attracted the attention of the majority of players. The number of people online at the same time exceeded 500,000, reaching the pinnacle of domestic 2D martial arts online games.
After six years of careful creation, the domestic online game masterpiece "Jian Xia Qing Yuan Online Version 3" shocked the public beta in 2009. Different from the previous games in the series, "Jian Xia Online 3" takes the Tang Dynasty as the beginning of the plot story and pioneers the Qing Gong mode to usher in the era of 3D martial arts Qing Gong. Scale promotes the creation of fan culture, thereby consolidating and deepening the development process of fan culture. In the same year, the "Dare to Pay" model was launched. The humane mechanism of refunding if you are not happy with the game made more players willing to choose fair time charges. Revenue has achieved 100% growth for two consecutive years, becoming a miracle in the PC game market. In September this year, the remake of "Jian Wang 3" entered the testing stage.
[The continuation of the martial arts relationship-the era of mobile games]
Inheriting the 20-year classic of the Swordsman Love series, it continues the swordsman feelings in the memories of old players. In 2016, the first mobile game in the Swordsman Love series, "Swordsman Love Mobile Edition", was officially launched. It was jointly launched by Xishanju and Tencent Interactive Entertainment, and is committed to creating a chivalrous world where players can travel anytime and anywhere.
In September of the same year, the Xishanju gold medal team worked together with Xiaomi to launch the public beta of "Jiangxia World Mobile Game", which used physical lighting, high physical normal technology and a variety of self-developed engine plug-ins to bring high-quality performance comparable to PC games. , presenting a magnificent and gorgeous fingertip martial arts world.
In October 2017, "New Swordsman Love Mobile Game" was newly released, giving millions of knights the most realistic martial arts arena.
In the future, multiple mobile games in the Swordsman Love series will be launched soon. "Jianxia World 2", the only self-developed swordsman IP mobile game in Xishanju, is newly launched. "Jianxia Love 2·Jiang Xing" continues the classic to create free martial arts. "Jianxia Wang 3·Fingertip Jianghu" will realize 3D on the mobile terminal. The world of Chinese style.
"Swordsman Love" has been around for 20 years, carrying the gaming memories of a generation. Xishanju has used the "Jianxia Love" IP to create a "martial arts ecosystem" for domestic games. In addition to games, it also covers history, novels, music, Cantonese opera, stage plays, costumes, online movies, online dramas, comics, and animations. , sand painting, photography and many other fields. Today, "Swordsman Love" represents not only the name of the game, but also a fan culture circle. It is also the swordsman dream, love in the world, and martial arts relationship of a generation of gamers. In the near future, the Swordsman Love series game front and more derivative cultures will be fully launched, so stay tuned!