On February 17, the 2022 China E-Sports Industry Annual Conference was successfully held in Shenzhen. This is the first E-Sports Industry Annual Conference held since the establishment of the E-Sports Working Committee of the China Audiovisual and Digital Publishing Association in March 2022. The "2022 China E-Sports Industry Report" was officially released at the conference, and game companies such as Tencent, NetEase, and Perfect World also delivered relevant keynote speeches.
The "2022 China E-sports Industry Report" shows that in 2022, China's e-sports industry revenue will be 144.503 billion yuan (e-sports games + events + e-sports live broadcasts + club operations), a year-on-year decrease of 14.01%, the first decline in five years, of which e-sports Game revenue was 117.802 billion yuan, a year-on-year decrease of 15.96%, which is directly related to the slowdown in the development of the overall game market.
Against the background of the overall slowdown in the development of the e-sports market, what are the three leading game companies with long-term plans in the e-sports field, namely Tencent, NetEase and Perfect World, what summary do they have of the current e-sports industry and what are their prospects for the future? ? We have compiled and summarized the speeches of three companies, namely Tencent, NetEase, and Perfect World, at the 2022 China Esports Industry Annual Conference, hoping to provide some reference for practitioners who are concerned about the esports industry and market.
Tencent Hou Miao: At the beginning of the Asian Games year, e-sports faces unprecedented opportunities
At the 2022 China Esports Industry Annual Conference, Hou Miao, Vice President of Tencent Games and General Manager of Tencent Esports, delivered a keynote speech on "Seizing the Opportunity of the Asian Games, Promoting the Integrated Development of Digital and Real Things, and Telling the Chinese Story of Esports". In his speech, he first reviewed In the past three years, external reasons such as the epidemic have had an impact on the e-sports industry. At the same time, he also said that the favorable e-sports policies introduced in various places have brought unprecedented opportunities to the overall development of the e-sports industry.
Hou Miao, Vice President of Tencent Games and General Manager of Tencent Esports
Hou Miao emphasized that the arrival of the Hangzhou Asian Games has brought an unprecedented opportunity for the development of e-sports. Every e-sports person can make a difference. Hou Miao also emphasized opportunities in five aspects.
The first is the opportunity for standard setting. Hou Miao said that as the host of this Asian Games, it should take this opportunity to actively promote and lead the construction of e-sports standards in Asia and even the world, and speed up the transformation from "e-sports big country" to "e-sports power" "Turn around.
The second is an opportunity to refine technology. After e-sports entered Asia, the number of international e-sports events has increased significantly. The technical capabilities involved are fundamental to supporting the globalization of e-sports. Therefore, we can also take this opportunity to continuously polish E-sports technology provides technical support for more international events such as the Asian Games and the "Asian Games Journey".
The third is the opportunity for the development of e-sports and the real economy. Hou Miao believes that under the background of the overall recovery of the general environment and with the approach of the Asian Games, "e-sports" will become a major theme of entertainment and consumption among young people.
The fourth is to tell the Chinese story well. Taking advantage of the Asian Games, a large-scale intercontinental comprehensive sports event, through digital technology, Chinese elements such as history, culture, traditional festivals, and local customs can be combined with e-sports events and content to give full play to the role of e-sports in the world. Promoting role in international communication and cultural exchanges.
Finally, there is an opportunity for e-sports to go overseas. With e-sports being selected as an official project of the Asian Games, it also provides an excellent opportunity for "e-sports to go overseas". Hou Miao suggested that it can link up with Chinese overseas companies in other industries to anchor Common target markets and people, sharing resources, forming synergy, and building a bridge for overseas travel and communication.
Perfect World Xiao Hong: The e-sports industry market trend is spiraling and there is great potential
The theme of Perfect World CEO Xiao Hong's speech was "Integrating Big Sports with New Digital Innovation – Creating a New Ecosystem of E-sports in China". At the beginning of the speech, Xiao Hong expressed his strong confidence in the future development of the e-sports industry. He discussed policy support, Based on the solid foundation of the core user group, the maturity of the industrial chain, and the remarkable results of e-sports companies’ exploration, it is believed that the current market trend of the e-sports industry is an upward spiral with great potential.
Perfect World CEO Xiao Hong
At the same time, Xiao Hong also gave his own understanding of the evolving trend of the new ecology of China's e-sports industry. First of all, with the impact of e-sports entering Asia and other events, the changes brought about by e-sports' integration with big sports are, on the one hand, the acceleration of the formation of the "e-sports + traditional sports" layout, and on the other hand, the active integration of big sports, which also provides a Competition welcomes new development opportunities.
Finally, Xiao Hong also mentioned another aspect of the new ecological development of the e-sports industry, which is the integration of e-sports into digital innovation, which also includes finding more new integration points from traditional culture, such as the first Chinese version of CS:GO. The music box "Painted Face" uses Qin opera elements and integrates rock game content to convey the beauty of traditional Chinese intangible cultural heritage to 40 million players around the world.
NetEase Zhao Mingyi: E-sports is generating related integrated development in more fields and creating new value
The theme of NetEase Esports General Manager Zhao Mingyi's speech at the 2022 China Esports Industry Annual Conference was "Competition to the Top and the Future, Rapid Development of China's Esports Industry." In the speech, Zhao Mingyi mentioned that from 2021 to 2022 only, NetEase authorized to hold e-sports There are 3,000 competitions, an increase of 30% compared to before the epidemic.
NetEase Esports General Manager Zhao Mingyi
Combining NetEase's practical experience in e-sports, Zhao Mingyi believes that there are currently two trends worth looking forward to. The first is to create technological value and empower the technologicalization of e-sports; the second is to create Chinese value and empower the globalization of e-sports.
In terms of e-sports technology, Zhao Mingyi’s NetEase Global E-sports Event Center in Guangzhou was rated as a “Belt and Road” international demonstration project by the Ministry of Culture and Tourism; in the field of e-sports content dissemination and broadcast, he established three e-sports production centers around the world, etc. Supporting explanations were provided.
Regarding the globalization of China's value e-sports, Zhao Mingyi summarized and reviewed the globalization of NetEase e-sports from 2018, which was divided into three stages. The first stage is to try to go global and hold relevant e-sports events in overseas markets, including "Identity V", "Knives Out", etc. The second stage is to differentiate and build a core event matrix of global events, professional events, and comprehensive events based on each market segment.
The third stage is to spread, covering e-sports in more overseas regions and involving more fields. In this regard, Zhao Mingyi said that the third stage is also the stage that NetEase e-sports is currently in and will be in the long term in the future. As domestic self-developed products are released overseas, while e-sports events are tailored for each product, We also hope to create a new overseas e-sports brand on a global scale, including Europe, the United States, Japan, South Korea, South America and the Middle East.
The above are the keynote speeches of the three leading game companies, Tencent, NetEase, and Perfect World, at the first China E-sports Industry Annual Conference. If you are interested in the original text of the speech, you can contact us.