On September 28, "Legend of Legend" under Shengqu Games celebrated its 20th birthday. Hundreds of media and gamma data such as Securities Times, China News Service, Southern Metropolis Daily, and 17173 liked and reported on it.
The 20th Anniversary of "Legend of Blood"
Gamma Data releases "Legend" IP influence report: Legend IP's cumulative turnover exceeds 100 billion and will increase to 130 billion in the next three years
Speaking of the word legend, everyone in the domestic game market knows it. As early as 2002, "Legend of Hot Blood" created the highest peak of simultaneous online gaming for a game in the world at that time. The number of simultaneous online users exceeded 700,000, even among those born in the 80s and 90s. Non-game users also basically know the name of this legend. Legend represents not only a game category, but also a huge commercial complex, containing huge commercial and social value.
Gamma Data mentioned in the "Legend" IP influence report released on the occasion of the 20th anniversary of "Legend" that under the continued operation of Shengqu Games, the "Legend" IP has maintained high market popularity and is currently operating in China. The amount is 1 billion. Among IP games above the level, the number of "Legendary" IPs ranks first, which has also accumulated a huge user base for this IP. According to the Gamma Data user survey, 58.1% of users said they have played the "Legend" game.
"Legend" IP Influence Report: Legend IP has high user stickiness at this stage
In terms of market influence, "Legendary" IP is reflected in multiple dimensions such as operating market, number of users, IP value, and number of high-quality products. According to Gamma calculations, the total annual turnover of "Legendary" IP products has continuously exceeded 10 billion yuan, and continues to show an upward trend. The overall IP value exceeds 100 billion yuan. It is expected that the cumulative turnover will increase to 130 billion yuan in the next three years, and the potential commercial space is huge.
Securities Times special issue comments on legendary IP: "The originator of online games" expands boundaries and welcomes the future
After 20 years of development, the "Legend" IP has given birth to a Legend family covering all categories of PC games, web games, mobile games, and cloud games. The Securities Times recently released a special edition report on the 20th anniversary of "Legend of Legend", titled "Twenty Years of Legendary IP: "The Originator of Online Games" broadens the boundaries of games and welcomes the future. With 600 million well-known IP users, the 20 years of "Legend of Legend" have also been the 20 years that have united the development of China's Internet.
"Securities Times" mentioned in the report that the various game products developed by Lenovo have continued to enrich their product forms while maintaining their popularity. In the process of operating the "Legend" IP, Shengqu Games has always maintained an open and sharing mentality. It has licensed the Legend IP to many game companies, carried out more diversified development from different perspectives, and made Legend bigger from an industry perspective. . IP boundaries.
"Twenty Years of Legendary IP: "The Originator of Online Games" Expands the Boundaries of Gaming and Welcomes the Future" Special Issue Report
Tan Yanfeng, vice president of Shengqu Games, also said in an interview with the Securities Times that with the integration of game products, the boundaries of legendary games are slowly blurring, including some non-legendary game products combined with legendary gameplay, which are also very popular among players. . In his view, the entire gaming industry is constantly innovating. As long as the pace of innovation meets the needs of users, legendary games will be more prosperous and a hundred flowers will bloom. In addition to games, Shengqu Games has expanded around legendary IP in recent years, and has also successively developed peripheral cultural products such as novels, comics, and movies.
In-depth interview with West China Metropolis Daily: "Play + Love" inherits "legendary" IP core for 20 years
"Legend of Hot Blood" is one of the earliest client games in China. In that era when online games were still in their infancy, "Legend of Hot Blood" became a leader in the game market with its simple career selection, free PK gameplay, and Sabak attack. West China Metropolis Daily also mentioned in a recent report that many people are not aware of concepts such as "PK", "explosive equipment", and "red names" that everyone has become accustomed to, many of which were formulated or published by "Hot Blood". "Legend" promotion. The classic IP "Legend of Blood", as its name suggests, is like a chronicle of China's online game industry, witnessing the changes in the industry and the growth of employees and players.
In the report, West China Metropolis Daily conducted in-depth interviews with the staff of Shengqu Games and Legend Player. At the employee level, although the turnover rate of domestic game talents is obviously high in the entire Internet industry, there are also some long-term employees in the "Legend of Blood" client game project team who have always persisted. At the player level, countless players have made many sincere friends in the game, helping them overcome the hardships in life. The online name "Huayue" is precisely because of the companionship of "Legend of Hot Blood", which allowed him to gallop in the Marfa Continent during his recuperation period, and his life was no longer boring. After his rebirth, he became a loyal fan of the "Legend" IP.
The legendary IP continues to this day. What attracts users most is the sentiment and unique gameplay. This is also the basis for the continued vitality of the "legendary" IP. However, it is not enough to simply keep IP alive and continuously increase its market share.
China News Service Comment: Providing "archaeological" opportunities, "Legend of Hot Blood" attracts a new generation of players
From the perspective of the game industry, young users have always been an important new traffic in the game market. Rejuvenation is crucial to the long-term development of IP. In recent years, Shengqu Games has also been trying to revive the "legendary" IP. For example, through changes in terminals, the proportion of young users of "Legend" has changed significantly. In the age distribution of users, those born in the 1980s account for 45%. Interestingly, the second one is not the post-90s generation who is similar in age to the post-80s generation, but the post-95s generation who have watched more new games since childhood. The latter accounts for more than 30%.
On the occasion of the 20th anniversary of the birth of the "Legend" IP, Shengqu Games has also accelerated its youth development process. For example, the "Legend of Legend Nostalgic Edition" launched this year has been launched on the Migu Kuaiyou cloud game platform and Tencent platform. China News Network recently reported that many new generation players have not had the opportunity to come into contact with the original official version of "Legend of Blood", and have not experienced the most original appearance and core gameplay, as well as their impression of the legend. It is more influenced by the brainwashing advertisements of some legendary web games. However, the launch and landing of "Legend of Legend Nostalgia Edition" makes it possible to "replace tickets."
In addition, Shengqu Games and Migu Interactive Entertainment jointly established Qingyun Studio this year, and the cloud game "Legend of Hot Blood", the industry's first native cloud game project, has also made substantial progress. Shengqu Games and Tencent will also cooperate to launch a mobile game similar to the "Legendary World" web game.
After 20 years of development, the "Legend" IP has achieved fruitful results, which are inseparable from the hard work of Shengqu Games. Standing at a new starting point on the occasion of the 20th anniversary, I believe that Shengqu Games will continue to go all out in the future and continue to create "Legend". “The IP has strong vitality and has once again refreshed the definition of the word ‘legend’.