One trick can be used everywhere, which means that with a certain specialty, you can make a living everywhere.
In the sneaker circle, there are many big names who have mastered this skill, and even with "simple copy and paste", they can make thousands of sneaker players willing to rush!
Although everyone talks about whether it can be done differently, the inexplicable charm can always create large-scale fragrance scenes again and again.
Besides Edison Chen’s silk and Fujiwara Hiroshi’s lightning, who else can you think of now?
Guanxi plays with silk
Although the joint sneakers between CLOT and Nike include many world-famous classic fetishes such as the Kiss of Death and Jamaica, it must be admitted that Edison is best at silk.
As early as 2008, CLOT collaborated with top Japanese fashion brands to bring silk slippers. There are four pairs of red, yellow, blue and black colors, using the silk fabric that Edison Chen highly praised at the time, and equipped with storage bags of the same material.
Since the success of this joint venture, Edison has officially launched his own "Silk Road."
Another year later, CLOT collaborated with Nike to launch Edison's most powerful red silk CLOT x Air Force 1. Since then, it has disappeared and seemed to have withdrawn from the stage of history, making the hexagonal snack box an irreplaceable legend in the sneaker circle.
It wasn't until 2018 that CLOT collaborated with Nike again, and the white silk CLOT x Air Force 1 was born, which once again shocked the entire sneaker circle. Today, the market price is almost around 10,000 yuan.
I thought I might have to wait a long time for the next pair of silks, but who knew that this year, Edison would directly launch a big move, starting with the blue silk CLOT x Air Force 1.
Then he collaborated with Brand to bring Chen x Air 1 Mid with white silk upper.
This is not the end, in the end, we also saved up the ultimate move of CLOT xx Air Force 1 three-party co-branding.
Edison's silk sneakers smell so good!
Hiroshi Fujiwara plays with lightning
The black silk CLOT xx Air Force 1 just mentioned is undoubtedly the most important new product in the sneaker circle recently.
Not only is Edison Chen’s silk blessing, but also the “godfather of Japanese fashion” Hiroshi Fujiwara. It’s really a “silk plus lightning wallet to say goodbye”.
When it comes to one trick that is popular all over the world, Hiroshi Fujiwara is definitely the originator. With just a lightning logo, he has become a mover in the trend circle.
The company that uses double lightning bolts as its brand logo is actually a design studio with only three employees including Hiroshi Fujiwara.
What’s interesting is that it never produces or manufactures products, but only designs for other brands, hence the term joint cooperation.
▼x
Starbucks, LV, Bulgari, many well-known brands that are related to trendy life have cooperated with them. They have all kinds of food, drinks and entertainment, and the richness is beyond imagination.
▼ xLouis
▼x
In the sneaker circle, there are masterpieces such as Lightning Air 1 and Air Force 1.
Although many people think that Fujiwara Hiroshi's co-branding is just a simple lightning bolt with no design at all, they even labeled him as a mindless money grab.
But it still cannot shake the status of this "godfather of fashion" in the fashion field in Japan and the world.
As long as Fujiwara Hiroshi's lightning is printed on it, countless people will fight for it.
Fei Dong plays with colors
He has multiple identities such as singer, songwriter, music producer, producer, and fashion designer. He is called Fei Dong by fans because of his strong influence in the entertainment and fashion circles.
Bright colors are Fei Dong's favorite.
In 2015, a series based on the classic shell head was launched, with as many as 50 color options ranging from cool to warm tones.
After the great success of the series, we worked together with Fei Dong again to create a new series by adding new designs to the foundation.
In recent years, the cooperation between Fei Dong and Hu NMD has reached its peak. The status of Hu NMD brought by the joint name has been on par with the Yeezy series.
The style continues with high-saturation bright colors and bold color collisions. It was once a hot shoe in the sneaker circle.
But now to sum up the Fei Dong collaboration in one sentence: I can’t afford what I want, and I don’t want what I can afford.
Play with quotes
From OFF-WHITE dominating the fashion circle, to "The Ten" dominating the sneaker circle, and finally taking control of Louis to dominate the fashion circle, Abloh has proven his ability with his strength.
Some time ago, the joint series between OFF-WHITE and IKEA became popular again, and I have to lament the ability of the manager Abloh to create popular items.
As one of the most popular designers in the fashion field today, the quotation mark design he created is not only the most representative "element symbol" of OFF-WHITE, but also has a strong influence in the fashion circle.
The familiar quotation marks are presented in a fresh way, turning the product itself into a simple instruction manual, pioneering fashion and sneaker design.
▼ OFF-WHITE bag
▼ OFF-WHITE x IKEA
The most important thing is to give quotation marks a trendy attribute, so that everyone can imitate and use them in life. Quotation marks can be added to everything, and it is highly maneuverable with a simple drawing using a marker pen.
▼ OFF-WHITE x Nike Dunk
Kanye plays with lines
After talking about it, I must mention his big brother Kanye West. As for Kanye, what does it mean to play with lines?
Kanye, who just released a new album last month, once again successfully attracted the attention of the world, and when it comes to sneaker design, Kanye is also top-notch.
While other brands are crazy about replicating classic shoes, Kanye has created the most classic and representative shoes of this era: the Yeezy series.
▼ Kanye’s powerful Yeezy empire
As for Yeezy's design inspiration, it has always been the focus of speculation.
Since the release of Nike Air Yeezy 2, netizens have been spoofing it, saying that the design of the heel of the shoe may be inspired by Kanye’s neck.
Although this statement is nonsense, the design of Yeezy Boost 350 V2 does seem to have "special lines" added to it.
▼ 99% similarity
When the official public account previewed Yeezy Boost 350 V2 “Synth”, the sentence in the push content was thought-provoking and full of information.
▼ Did you find the highlight?
"Highlighting Kardashian's hip line" is really unimaginable, and it makes people feel pictures when I say it.
It seems that the design inspiration of Yeezy Boost 350 V2 may really be attributed to Kardashian.
Everyone used to say that the heel of 350 V2 looks like Thanos’ chin, but unexpectedly it looks like Kardashian’s hip line. No wonder it looks better and better the more you look at it.
Although these designs have become classics, if there is no innovation, players will always have aesthetic fatigue one day, from liking to being indifferent or even resisting.
I still hope that there will be more designs like Air Max 1/97 and “The Ten” in the sneaker circle. This may be the voice of all sneaker enthusiasts!